Boux Avenue has just released its first-ever unretouched lingerie campaign, as part of its ‘Your Shape, Your Style’ campaign and it’s fronted by well-known names such as Malin Andersson and Zara McDermott, Ama Peters and Kaz Kamwi. Each brand ambassador wears lingerie styles from Boux Avenue’s new season collection to match their bold personalities, with the unretouched imagery celebrating their individuality and staying true to themselves.
Size inclusivity means celebrating bodies of all different shapes and sizes. Hence as part of Boux Avenue’s new SS20 campaign, it launched its first unretouched lingerie campaign, continuing to celebrate its ‘Your Shape, Your Style’ campaign, encouraging every woman to embrace their own unique style and shape.
Malin comments: “I’ve always spoken openly about body image, and how in my teens all I saw were airbrushed images in magazines – and that I thought it was how I was supposed to be. I remember it consuming me so much I obsessed day after day with calorie counting and trying to look like a size 0 model – whilst also losing myself in the process… I’m so glad to be working with Boux Avenue – a brand that represents women of all shapes and sizes. I share with you my unedited shoot post lockdown, perhaps not eating the best or working out that much – but I present to you ME. I stand tall and bold with their colourful new collection and ask you all to LOVE the body you are in.”
Available in sizes 30-44, B-G cup, Boux Avenue’s new season lingerie is available to purchase now via this link: Boux Avenue