Hasmik Danielyan has always been interested in harmony and in finding ways to weave looks together, blending and enhancing styles until the result elicits an emotional reaction. Her passion is to design timeless, feminine, and elegant looks for women who want to turn heads.
Hasmik feels that every woman should feel that her clothes elevate her refinement, allure, and confidence and she has this in mind as she is designing every piece. She likes to envision that the clothes she makes might be passed down through generations like people have done throughout history with truly special attire that carries a memory. She prefers clothes that defy trends and whose style and quality possess longevity. She hopes that her customers see the purchase of one of her garments as an investment rather than an impulse buy. She designs each unique piece from her sunlit atelier in Alicante, on the beautiful Mediterranean coast of Spain. There, she feels comfortable and free to release her ideas and inspirations, and transform them into Analogias designs. She considers all steps significant in the production of her products. She is in close communication with her sewers and trust that each piece will be made with the attention and tenderness it deserves.
Sassy & Co magazine recently caught up with Hasmik to discuss her journey in the fashion industry and here’s what went down:
Can you tell us more about what inspires you to be creative?
With the birth of my daughter came my greatest inspiration. Her entrance into the world gave me a newfound sense of connection and the desire to express it through fashion. I grew up in an artistic household, surrounded by all manners of art and expression and this formation can be seen in my designs.
The new presence of my beautiful daughter acted as the ignition of my vision. I suddenly felt impelled to design special clothes for her and for me, clothes that knitted us together even further. In the beginning, I did it just for us, to represent the intimate bond we shared externally, through color and texture. Clothes that I hope express my artistic vision of luxuriousness, sweetness, and the joy of having my little girl.
Seeing my daughter beside me, dressed as my little twin, gave me a sense of playfulness and joy. As we walked down the street or went about our day in our matching frocks, I noticed the charming looks of strangers. I saw smiles and looks of curiosity. People would approach us with tenderness and tell me how lovely and united we appeared. My designs even struck a chord with women who weren’t mothers. That is when I had the idea to make the experience available to everyone, and Analogias was born.
What do you like most about being a designer?
The creative process …every time I start to work on a new collection, the inspiration, and the final results seems so compelling…when you start on the mood board you yourself don’t know what will come out, the flow of the ideas seems extremely exciting.
Downside to being a fashion designer?
There isn’t. I adore my work and I put all my passion into it.
What has been the most memorable experience of being in the fashion industry so far?
I highly appreciate highly human relations so for me the most memorable experience is the privilege of meeting GREAT people.
Who have been the most interesting people you’ve met so far?
Fashion is a chain work, we can’t function by ourselves, there are so many people behind every project so I can’t single out one person, I have met so many professionals in different fields that have continuously been the source of inspiration for me. It’s the people I work daily with.
What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.
I suppose in every field to make your own way you need to have consistency and perseverance.
Is your family supportive of you being a fashion designer?
My family has been supportive throughout the whole journey. I think without their support I wouldn’t have reached where I’m now.
If you could go back in a time machine to the time when you were just getting started, what would you do differently?
Obviously, you make a lot of errors along the way but that’s the only way you LEARN…so I wouldn’t change anything. I appreciate my life lessons.
What is the best advice you have ever been given?
From my mother: To achieve something, you need to wake up early and go to be late. Hard work is the key to success.
What are your future plans? Inside your career or out of it.
Obviously to expand my brand Analogias internationally.