Clothes2Order has carried out a study that reveals TikTok’s fastest-growing fashion trends.
The study used Google search data and compared the searches at two points of the year, July to December, to reveal that ‘mini Uggs’ are currently TikTok’s fastest-growing fashion trend, with a remarkable 8233.33% increase in demand over six months.
The data shows the power that TikTok has to create must-have items, especially within the Gen Z adopted Y2K aesthetic. Mini Uggs, first popular in the early 00s, have had almost 30m views on the app, whilst Juicy Couture velour tracksuits have had 7.4m views, leading to a 300% increase in searches.
Opera gloves, often seen on the red carpet, were a surprise new trend, increasing by 84%.
See the full list below:
|
Rank |
Tik Tok Fashion Trend |
% Increase in demand over six months |
TikTok Hashtag Views |
|
1 |
Mini Uggs |
8233.33% |
29.7m |
|
2 |
North Face puffa jacket |
661.90% |
79.4m |
|
3 |
Acne scarf |
650.00% |
980k |
|
4 |
Frankie Shop quilted jacket |
650.00% |
1m |
|
5 |
Fluffy bucket hat |
401.85% |
200k |
|
6 |
Knee high boots |
400.00% |
46m |
|
7 |
Juicy Couture tracksuit |
306.76% |
7.4m |
|
8 |
Leather blazers |
173.41% |
12.8m |
|
9 |
Stirrup leggings |
124.24% |
66.2k |
|
10 |
Opera gloves |
84.09% |
330k |
|
11 |
Arm warmers |
82.43% |
3.7m |
|
12 |
Platform boots |
82.42% |
57.3m |
|
13 |
Zara green bag |
50.00% |
957k |
|
14 |
Oversized blazer |
49.49% |
5.4m |
|
15 |
Catsuits |
48.65% |
23m
|
Key Findings
-
Mini Uggs made an explosive entrance back to fashion in October, with over 46,000 new searches.
-
Searches for catsuits, championed by the likes of Kim Kardashian, increased by 48% over a period of six months from July to December.
-
Six-month search data also showed the impact of the Acne multicoloured scarf, increasing searches by 650%.
Editorial credit: Ti Vla / Shutterstock.com
This article was sourced from a media release sent by Leila Jones of Digitaloft