Author: Lex A

Dressing to Impress: What to Wear to Fashion Week

Posted on by Lex A

Fashion Week is an exhilarating event that showcases the newest fashions and concepts in the industry. Attending such a prestigious event calls for careful consideration of your outfit choices. Whether you’re a fashion enthusiast, a blogger, or an industry insider, dressing appropriately and stylishly is essential. Below are some tips on what to wear to Fashion Week, ensuring you make a lasting impression while staying true to your personal style.

Research the Event and Location

Before planning your Fashion Week outfits, research the specific event and its location. Different fashion weeks have distinct vibes and dress codes. For example, New York Fashion Week is known for its chic and cosmopolitan style, while London Fashion Week embraces eclectic and edgy looks. Consider the venue and the expected weather conditions as well. This will help you tailor your outfit choices to suit the overall atmosphere and ensure comfort throughout the day.

Embrace Your Personal Style

Fashion Week is the ideal platform for showcasing your unique sense of personal style and creativity. While it’s tempting to go all-out and wear the most avant-garde outfit, it’s essential to stay true to yourself. Create unique and stylish ensembles that showcase your individuality. Whether you prefer classic elegance, streetwear-inspired looks, or bold and experimental fashion, embrace it confidently. Remember, your outfit should make a statement while letting you maintain your sense of security and comfort in your own skin.

Dress for the Occasion

Fashion Week is a glamorous event, and your attire should reflect the occasion. Opt for polished and well-tailored pieces that exude sophistication. A sleek blazer paired with tailored pants or a sophisticated dress with statement accessories can make a lasting impression. Consider incorporating on-trend elements or standout details to showcase your fashion-forward sensibilities. However, avoid excessive embellishments or over-the-top ensembles that may overshadow the designs on the runway. Strive for a balance between fashionable and tasteful, allowing the focus to remain on the designers’ creations.

Pay Attention to Details

While the overall outfit is crucial, paying attention to the details can elevate your Fashion Week look. Accessories, footwear, and grooming are essential elements to consider. Choose accessories that complement your outfit without overpowering it. Opt for statement jewelry, a stylish handbag, or unique eyewear to add a touch of personality. Your footwear should be comfortable yet fashionable. Consider stylish flats, ankle boots, or fashion-forward sneakers. Additionally, pay attention to your hair, makeup, and overall grooming to ensure a polished and put-together appearance.

Be Practical and Comfortable

Fashion Week involves a lot of walking, standing, and potentially changing venues. It’s important to prioritize comfort without compromising style. Opt for well-fitting clothing made from breathable fabrics. Avoid excessive layers or uncomfortable shoes that may hinder your enjoyment of the event. Experiment with fashion-forward yet comfortable footwear options like chunky heels or stylish flats. Also, consider carrying a small crossbody or a roomy tote bag to hold your essentials while keeping your hands free. Remember, feeling confident and at ease in your outfit will ultimately enhance your Fashion Week experience.

Attending Fashion Week is a thrilling experience, and dressing appropriately is crucial to make a statement. By researching the event, embracing your personal style, dressing for the occasion, paying attention to details, and prioritizing comfort, you can curate stylish and memorable outfits that reflect your individuality while respecting the event’s atmosphere. Remember, Fashion Week is an opportunity to celebrate fashion, creativity, and personal expression.

5 Ways Fashion Designers Prep For The Australian Fashion Week

Posted on by Lex A

Australian Fashion Week (AFW) is one of the most anticipated events in the fashion industry in Australia. It’s an excellent opportunity to showcase your brand, connect with other designers, and be seen by buyers, press, and fashion enthusiasts. If you plan on participating in AFW, organizing everything beforehand is essential to ensure a smooth and successful show. This article will discuss preparing for Australian Fashion Week, including preparing your collection, building a team, and promoting your brand.

Prepare your Collection

Preparing your collection is the first step in getting ready for Australian Fashion Week. Your collection should be unique and creative and showcase your signature style. You must have a distinct vision of what you want to showcase and convey through your designs. Below are some handy tips to assist you in preparing your collection:

Research and Inspiration

Research is an essential part of designing a collection. You must be up to speed with the latest fashion trends and understand your target audience’s wants. Spend time browsing fashion magazines, blogs, and social media platforms to gather inspiration for your collection. Create a mood board that reflects your vision and use it as a reference for designing your pieces.

Set a Theme

Once you have gathered inspiration, choose a theme for your collection. Your theme should be consistent throughout your designs and showcase your creativity. Think about the potential story you want to tell with your collection and how you want your designs to make your audience feel.

Create a Cohesive Collection

Your collection should be cohesive and flow together. Each piece should complement each other and create a consistent narrative. Consider using similar colors, fabrics, and patterns to create a coherent look.

Choose the Right Pieces

Choose the right pieces to showcase in your collection. You need a mix of statement pieces and everyday wear that will appeal to buyers and customers. Make sure that your collection is balanced and caters to a variety of tastes.

Build your Team

Preparing for Australian Fashion Week can be overwhelming, so building a team that will support you throughout the process is essential. The following are some tips on building your team:

Hire Professional Models

Professional models can bring your designs to life and give you an idea of how they will look on the runway. Choose models that fit your brand aesthetic and have experience walking the runway.

Hire a Professional Hair and Makeup Team

Your hair and makeup team can make or break your show. Choose a team that understands your vision and can create looks that complement your collection.

Hire a Professional Photographer and Videographer

A professional photographer and videographer can capture your show and create content that you can use to promote your brand. Choose a team with experience shooting fashion shows and understanding how to showcase your designs.

Promote your Brand

Promoting your brand is essential to attract buyers, press, and fashion enthusiasts to your show. Below are some handy tips on how to promote your brand:

Create a Press Kit

Create a press kit that showcases your collection and brand. Your press kit should include high-quality images of your designs, a press release highlighting your brand story and collection, and contact information for interviews and inquiries.

Reach out to Influencers and Bloggers

Influencers and bloggers can help promote your brand and create buzz around your show. Reach out to influencers and bloggers that fit your brand aesthetic and invite them to your show.

Host a Pre-Show Event

Hosting a pre-show event can generate excitement and create a buzz around your brand. Invite buyers, press, and influencers to your event and showcase your designs. Offer refreshments and create an ambiance that reflects your brand aesthetic.

Utilize Social Media

Social media is an incredible tool that can help you promote your brand before, during, and after Australian Fashion Week. Use social media platforms such as Instagram, Twitter, and Facebook to share sneak peeks of your collection, behind-the-scenes content, and live updates from your show. Use relevant hashtags and tag AFW to increase your visibility and reach.

Follow up with Buyers and Press

After your show, it’s essential to follow up with buyers and the press that attended your show. Send a thank-you email or note and include your press kit and lookbook. Provide information on how to place orders and where to find your collection.

In conclusion, preparing for Australian Fashion Week requires creativity, organization, and hard work. To prepare for AFW, you must prepare your collection, build a team, and promote your brand. Following the tips outlined in this article, you can create a successful show showcasing your unique style and attracting buyers, press, and fashion enthusiasts. Always stay true to your core vision and have fun with the process. Good luck!

7 Ways To Update Last Season’s Dress

Posted on by Lex A

Do you have a dress from last season that’s been gathering dust in your closet? Don’t let it go to waste! There are plenty of ways to update last season’s dress and give it a fresh new look. Below are some simple ideas to get you going:

Layer it up

Adding layers to your dress can completely change its look. If your dress is sleeveless, consider layering it over a long-sleeved shirt or a turtleneck for a cozy fall/winter look. You can also add a blazer or a cardigan to dress it up or down.

Accessorize

Accessories can take a simple dress from drab to fab in no time. Consider adding a statement necklace, a chunky bracelet, or possibly a pair of statement earrings to enhance your dress. You can even include a belt to cinch your waist and give your dress some shape.

Mix and Match

Make an effort to combine various patterns and textures to give your dress a new look. Consider pairing your dress with a different color of tights, boots, or shoes to change the outfit’s overall vibe. Try adding a denim jacket to make the dress look more casual, or a leather jacket to make it look edgier.

Alterations

If you’re feeling crafty, consider altering your dress to make it more current. For example, you can shorten a long dress to make it more suitable for the season or add some ruffles or lace to the hem to give it some texture.

Add some shine

If your dress looks dull, consider adding some shine to it. You can add some sequins, glitter, or metallic accents to the dress to make it more festive. Just be mindful not to overkill it, as you don’t want to look like a disco ball.

Mix different fabrics

Mixing different fabrics can create an entirely new look. For example, if your dress is made of cotton, you can add a faux fur vest or a wool scarf to give it a different texture. This will also add some depth to your outfit.

Change the neckline

If you’re pretty good with a needle and thread, then you might look into changing the neckline of your dress to make it look more modern. You can add a collar, a boat neckline, or a V-neck to give it variety. Ensure you have the tools and skills to make the change look professional.

In conclusion, updating last season’s dress doesn’t have to be difficult or expensive. By layering, accessorizing, mixing and matching, altering, adding some shine, mixing different fabrics, and changing the neckline, you can transform your old dress into a new and exciting outfit. Don’t be scared to experiment and try different things. With a bit more creativity, you can create a whole new look and get the most out of your old dress.

7 Easy Fashion Looks That Are Perfect For Any Occasion

Posted on by Lex A

Fashion is a form of self-expression that allows us to showcase our individuality and creativity. Nonetheless, it might occasionally be challenging to develop new and exciting looks daily. That’s why we’ve compiled a list of easy fashion looks perfect for any occasion.

Classic Denim and White Tee

A classic denim jacket paired with a simple white tee is a timeless look that never goes out of style. It’s perfect for a casual day out with friends or a quick trip to the grocery store. To dress it up, add a pair of heels and statement jewelry.

Athleisure

Athleisure is a style development that mixes activewear with everyday fashion. It’s a comfortable and practical solution that, depending on the situation, may be dressed up or down. Pair your favorite leggings or joggers with a cozy sweatshirt or hoodie for a laid-back look.

Monochrome

Monochrome outfits involve wearing different shades of the same color. It’s a simple yet chic way to create a cohesive look that is easy to put together. For example, you could wear a black turtleneck sweater with skinny black jeans and ankle boots for a sleek, sophisticated outfit.

Midi Skirts

Midi skirts are versatile fashion items that, depending on the situation, can be dressed up or down. They’re perfect for a day at the office or a night out on the town. Pair a midi skirt with a blouse, sweater, and heels for a chic and sophisticated look.

Statement Accessories

Sometimes all you need to elevate a simple outfit is a statement accessory. Adding a statement piece can instantly transform your look, whether it’s a bold necklace, colorful scarf, or oversized sunglasses. Remember to keep the rest of your outfit simple to avoid clashing with your accessory.

Boyfriend Jeans

Boyfriend jeans are a comfortable and stylish option that can be dressed up or down. Pair them with a fitted top and heels for a casual yet put-together look. Wear them with a cozy sweater and sneakers for a more relaxed look.

Maxi Dresses

Maxi dresses are a comfortable and easy option that, depending on the situation, can be dressed up or down. These are ideal for a beach day or a summer wedding. Pair a maxi dress with sandals, heels, and statement jewelry for a chic and effortless look.

In conclusion, fashion doesn’t have to be complicated or expensive. With these easy fashion looks, you can create stylish outfits perfect for any occasion. Remember to have fun and try various styles to find what works best for you.

5 Biggest Beauty Trends Coming Your Way In 2023

Posted on by Lex A

As we enter 2023, the beauty industry is already preparing for new and exciting trends. With the constantly evolving world of beauty, keeping track of what’s hot and what’s not is hard. However, here are the five biggest beauty trends you can expect to see in 2023.

Sustainable beauty

Sustainability has been a buzzword in recent years and has made its way into the beauty industry. In 2023, consumers will be more conscious about the environment and the impact of their beauty routines on the planet. This means that beauty brands will be expected to be more eco-friendly and reduce their carbon footprint. More and more brands are expected to introduce recyclable or biodegradable packaging, use sustainably sourced ingredients, and minimize waste in their manufacturing process.

Skinimalism

Gone are the days of the 10-step skincare routine. In 2023, skinimalism will be the new trend. Skinimalism means that less is more when it comes to skincare. This trend is primarily about embracing your inherent beauty and simplifying your skincare routine to only the essentials. It’s about using fewer products but using them correctly and effectively. This trend will encourage people to focus on their skin’s health rather than perfection, emphasizing a more natural and minimalist look.

Bold Eye Makeup

Bold and colorful eye makeup is back in trend for 2023. The beauty industry will see more people experimenting with bold, bright eyeshadows, graphic liners, and dramatic lashes. Bold colors like blue, green, and purple will be popular, and metallic finishes will also be a trend. However, it’s not just about being bright and bold. This trend will also emphasize experimentation with textures and shapes as people push the boundaries of traditional eye makeup.

Skincare Supplements

In 2023, skincare supplements will be the new buzz in the beauty industry. Skincare supplements will be popular as they offer an easier and more convenient way to maintain healthy and glowing skin. Supplements like collagen and biotin will be popular for hair, skin, and nails. Other supplements like probiotics and omega-3s will also be popular as they help to improve overall skin health.

Inclusive Beauty

Inclusivity is not new, but it will remain a big trend in the beauty industry in 2023. This means that beauty brands will focus more on creating products catering to a diverse range of skin tones, hair, and skin types. Brands will be expected to offer a broader range of shades in their products, and more gender-neutral products will be available.

In conclusion, let’s face it; the beauty industry is constantly evolving, and 2023 is set to be an exciting year for new beauty trends. With sustainability, skinimalism, bold eye makeup, skincare supplements, and inclusive beauty, there is something for everyone. So, get ready to experiment and have fun with the latest beauty trends of 2023.

5 Fashion Tips to Improve Your Personal Style

Posted on by Lex A

Personal style is a reflection of who we are, and it is essential to feel comfortable and confident in what we wear. Styling is an art that can be learned, and everyone can improve their style by following some simple tips. Below are some styling tips to improve your style:

Define your style

The first step to improving your style is to define your style. Take some time to evaluate your current wardrobe and identify what you like and dislike. Look for patterns in the type of clothing, colours, and styles that you are drawn to, and use this information to define your personal style.

Create a capsule wardrobe

Creating a capsule wardrobe is an excellent way to streamline your wardrobe and simplify your style. A capsule wardrobe consists of a small collection of essential, versatile pieces that can be mixed and matched to create multiple outfits. Investing in quality basics such as a classic blazer, a pair of well-fitted jeans, and a versatile dress will form the foundation of your capsule wardrobe.

Accessorize

Accessories are an excellent way to add personality and interest to your style. A colourful scarf, a fab necklace, or fabulous earrings can instantly elevate an outfit. Many accessories can look cluttered and overwhelming, so try not to overdo it.

Fit is king

No matter how stylish an outfit may be, it won’t look good if it doesn’t fit well. Make sure you invest in clothing that fits well and flatters the shape of your body. Don’t wear clothes that are too tight or too loose, and only choose pieces that accentuate your best features.

Don’t be afraid to experiment

Personal style is about expressing yourself, so you must be bold enough to experiment with various styles and trends. Try mixing different prints and textures or incorporating unexpected colors into your outfits. You may be surprised at how a bold choice can make you feel more confident and stylish.

Dress for the occasion

It is essential to dress appropriately for the occasion, whether it’s a formal event or a casual outing with friends. Consider the dress code and the venue when selecting your outfit, and ensure you feel comfortable and confident in your attire.

Take care of your clothes

Investing in quality clothing is only half the battle; you must also take care of your clothes to ensure they last. Follow the care instructions on the label, and avoid washing and drying clothes excessively. Additionally, make sure that you store your clothes properly to prevent wrinkles and damage.

In conclusion, improving your personal style is about understanding your style, investing in quality clothing, experimenting with different trends, and dressing appropriately for the occasion.

Fashion Designer Of The Week: Introducing The Talented Sejin Park

Posted on by Lex A

Sejinist has been a fashion art brand with artistic beauty + humor + color beauty since 2019. Aiming at Korean street fashion, they continue to unravel the stories of Sejinists. It expresses graphic motifs from Korean culture, centering on the five colors, and proposes a new style that modernizes hanbok’s silhouettes and details. Sejinist’s goal is to create a new Koreanism fashion by creating a trendy look by loving ours by combining traditional and modern culture.

Sassy & Co magazine recently caught up with Sejin Park to discuss her journey in the fashion industry, and here’s what went down:

How did you get into the fashion industry?

From an early age, I dreamed of becoming a fashion designer and majoring in art, and entering the university’s fashion design department after going through art high school. Contrary to what I thought, the major classes I took after entering university were less interesting than I thought. I was skeptical about studying fashion, so I did everything I wanted to do while taking a two-year break from school. In the process, I found an identity for what I wanted and completed an exchange course at ENSAD in Paris to open up a broader perspective. I had an excellent opportunity and once exhibited my work at the Musée d’Orsay. It was a work using hanbok, the traditional clothing of Korea, and many people did not know much about Korea. So after the semester, I returned to Korea and prepared for my brand launch.

What do you like most about being a designer?

I think of clothes as containers for messages. Every time I create a new piece of art, I feel very happy that someone understands the meaning and intent of the piece.

Downside to being a fashion designer?

In Korea, it is a difficult job to say, ‘If a designer brand survives in the fashion industry for only three years, it will be successful.’ Since there are so many clothes and brands, you must express your unique characteristics well to survive in them.

There are many times when I have to do everything on my own due to a lack of funds. Sometimes, only a small fraction of the effort is shown to people. It’s very difficult mentally and physically, but that’s what makes me grow and become a strong person.

What has been the most memorable experience of being in the fashion industry so far?

I always liked to play with people outside, but now I prefer to create new works in the studio. The fashion industry has changed my personality.

Who have been the most interesting people you’ve met so far?

My current boyfriend has the opposite personality to me.

He has no greed and is like the sea; there have been times when I looked at him as a research subject. We continue to learn much from him and become more like each other.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

Don’t follow the trend; let me make the trend.

If I pursue other things, mine disappears. Let’s live a life that challenges new things.

Is your family supportive of you being a fashion designer?

I started with many concerns and did not ask anyone for help or express my difficulties to show that I could do it myself. There were times when I didn’t get along well with my parents, who couldn’t express myself well, but they always supported and believed in me in everything I did. These days, he sometimes jokes that he is investing in me, so he tells me to pay it back with a building.

If you could go back in a time machine to when you were just starting, what would you do differently?

At first, I was under pressure to do better when it came to presenting my brand to people. If I could go back to that time, I would want to reduce my weight and express myself more as I am.

What is the best advice you have ever been given?

To do what you want to do.

What are your future plans? Inside your career or out of it.

My goal is to become a designer that encompasses various fields. We plan to open a fusion cafe and showroom that contains Korean traditions so that many people can enjoy it. The goal is to create a place to enjoy various things and exhibitions.

AACTA Awards 2022: Check Out All The Glitz And Glamour On The Red Carpet

Posted on by Lex A

The red carpet was rolled out in Sydney’s Hordern Pavilion 2 days ago as the Australian Academy of Cinema and Television Arts (AACTA) Awards held its official ceremony for 2022. The cream of the crop in the Australian Entertainment industry attended Australia’s night of nights, as the who’s who of show business gathered to celebrate the best in TV and cinema.

If you want to see all the glitz and glam at the 2022 AACTA Awards then scroll down below.

 

Fashion Designer Of The Week: Introducing The Talented Alexandra Moura

Posted on by Lex A

Based in Lisbon, Portugal, Alexandra Moura creates contemporary avant-garde collections for men and women that reflect her personality and creativity. Leading the charge for Portuguese arts and culture alongside current-day contemporaries, Moura takes a fearless approach to fashion with a focus on artistic expression and an offbeat spirit. Moura’s collections are traditional fashion reinterpreted with an artistic vision that makes them intriguing, dynamic, and downright fun.

Working beyond everyday style, Alexandra Moura’s work is exploratory, seeking to approach clothing in a new way. Pushing beyond the stereotypes of gender and the conventional use of fabric and print, her work leans towards the avant-garde, reflecting a love of Japanese fashion design that captured her mind as a teenager. This influence shines through in Moura’s work, where classic tailoring is reimagined in playful, textured fabrics, and silhouettes are tweaked to create bold and exaggerated shapes. Each collection is at once eccentric and wearable, infused with a sense of subversiveness. Each season, Alexandra Moura’s design team explores the idea of opposing forces coming together, playing with contrasting ideas, textures, and references. Romanticism is bound together with the urban, classic looks are clashed with iconic sportswear details, and classically feminine looks are subverted with the masculine. Unabashedly romantic and artistic, the collections draw distinct parallels with the cultural mood of Portugal, which is renowned for its romantic, melancholic spirit. Alexandra Moura’s collections are timeless and seasonless driven by conceptual exploration rather than conventional trends. Moura’s collections find a natural home in the wardrobes of those with a keen eye for detail, an appreciation for fine craftsmanship, and an independent spirit. Each collection brings Moura’s inspiration to life as a collage of fabrics and colours, combining sheer knits and textured fabrics with a considered eye and sense of proportion that makes every it desirable, covetable and collectible. With a highly creative mind and witty approach to design, each Alexandra Moura collection is considered an artistic expression, designed to embolden the wearer with a sense of strength, independence, and individuality.

Alexandra is a leading Portuguese designer with a truly collaborative spirit; outside of her brand Alexandra Moura engages with projects including costume design and teaching the Masters course in Fashion Design – Fashion Design Atelier Project at the Escola Superior de Artes Aplicadas – Castelo Branco In 2015, Moura was distinguished with the Women Culture Creators Award, presented by the Commission for Citizenship and Gender Equality, the Secretary of State for Culture’s offices and Secretary of State for Parliamentary Affairs and Equal Opportunities. The honorees are recognized based on criteria including relevance and coherence, innovation and pioneering character of artistic activity, as well as the cultural impact of the work produced. As an industry mentor to emerging design talent, Moura enjoys invitations to speak at conferences and exhibitions, including MUDE – Museum of Design and Fashion and the National Museum of Contemporary Art in Chiado. In 2018 Alexandra Moura won the golden globe in the category of the best fashion designer in Portugal, and 2019 is marked by the AW19/20 and SS20 collections at the Milan Fashion Week official calendar. In 2019, she was the designer chosen by the Decenio brand for a partnership, thus giving rise to the brand #DECENIOALEXANDRAMOURA, where the Summer 20 collection was presented at ModaLisboa. With this partnership, she won the Business Excellence Awards in the Brand Award category awarded by ModaPortugal and CENIT. 2020 was also marked by an invitation to be the creative director of MOCHE. During 2020 and 2021, she regularly presents his collections at Milan Fashion Week

Sassy & Co magazine recently caught up with Alexandra to discuss her journey in the fashion industry, and here’s what went down:

How did you get into the fashion industry?

During a trip to London in the 90s (in there was no internet at the time), I found two heads that messed with mine; Yohji Yamamoto and Rei Kawakubo. It all made sense; after all, I wasn’t such a wild animal! And so, from the sciences, I threw myself headlong into the world of the arts and went to Fashion Design, where I remain to this day.

What do you like most about being a designer?

Having the opportunity to be able to communicate with the world everything that goes inside me through clothing design.

Downside to being a fashion designer?

It is an extremely demanding profession in creative terms. We often feel exhausted.

What has been the most memorable experience of being in the fashion industry so far?

One of the most incredible experiences was being able to present the collection in the official Milan Fashion Week calendar, among others.

Who have been the most interesting people you’ve met so far?

Suzy Menkes.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

Trust your vision!

Is your family supportive of you being a fashion designer?

Yes, always supportive. My husband works at the company, and our son Rodrigo supports us 100%.

info@imaxtree.com

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Maybe we would have tried the brand internationalization sooner.

What is the best advice you have ever been given?

Don’t make plans for life, so you don’t spoil the plans that life has for you.

What are your future plans? Inside your career or out of it.

Continuing to be in fashion for pleasure and leaving my views on fashion and the topics I address to others.

info@imaxtree.com
info@imaxtree.com
info@imaxtree.com

Status Symbols… Does Wearing A Rolex Make You Popular?

Posted on by Lex A

They say, fashion changes; trends wither but luxury and style last forever. In the case of luxury Rolex watches, this saying stands to be true. Ever since 1910, when the luxury watch company Rolex got a Swiss certification for maintaining its distinctive quality and make, the brand has not looked back. Let it be Gen X or the millennials or Gen Z; when it comes to owning a Rolex watch, the opinions are unanimous. Everyone wants one!

Rolex is literally the fashion watch goal even in this age and era and owning one means you are loaded! Here are some reasons for its massive popularity. Let’s get into it.

#1 A Rolex Watch Is An Acquired Taste

Unlike fast-fashion accessories and brands that mushroom every five or six years out of nowhere with their generic styles and fits to appeal to a crowd, Rolex targets a truly specific audience. Its users and clientele are premium and it’s not made to appeal to the masses. This is one of the reasons you don’t see it floating everywhere. It’s an acquired taste and that just adds to its charm.

#2 A Touch of Luxury

Rolex watches are specifically designed and manufactured for men and women who have a knack for luxury and indulgence. The extravagant designs are part of the appeal and experience of owning a donning a Rolex. Wrapping it around your wrist would oomph up your confidence and make you feel pampered and good about yourself. There’s a reason why Rolex is simply a class apart!

#3 A Rolex Watch is the Stuff Family Heirlooms are made of!

Now that’s not a shocker! When grandmas pass on their princess cut diamond rings; luxury gemstone clustered tiaras and vintage silk gowns to their upcoming generation of young women, a Rolex watch is a prized possession that could be passed on to the new generation of the fine young men of the family. The brand is known to make watches with a lifetime warranty and there are families who cherish these as their prized possessions.

#4 The Social Factor

Rolex watches have been a cult classic! From the Royal family to A-list Hollywood celebrities and stars – Rolex watches have been adorned, cherished, and endorsed by countless famous people. This just serves as the cherry on the top to add more to their popularity.