, Author at Sassy & Co

Fashion Extravaganza: Tran Phuong Hoa’s Áo dài Stuns at Ho Chi Minh City Showcase

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Photo Credit: Dave Choo

Sassy & Co recently had the pleasure of being invited to an exclusive fashion extravaganza by George Bastolli, the esteemed CEO of Royalle Modelling Agency. The event was a highlight of the Cultural Exchange Program introducing Vietnam tourism – Ho Chi Minh City, held at the prestigious Parramatta Town Hall in New South Wales, Australia. This remarkable showcase, meticulously organized by the Department of Tourism of Ho Chi Minh City, aimed to immerse attendees in the rich cultural tapestry of Vietnam.

As the evening unfolded, guests were treated to an awe-inspiring presentation by Tran Phuong Hoa, the talented Founder and designer of Eleven S Couture. Hoa unveiled her latest collection of Áo dài, aptly named “PROSPERITY,” which captivated the audience with its exquisite beauty and intricate craftsmanship. Drawing inspiration from the vibrant flora of both Vietnam and Australia, Hoa’s designs paid homage to the natural wonders of these two nations.

The collection featured a stunning array of 15 traditional Áo dài designs, each meticulously crafted using authentic Vietnamese materials. These timeless pieces were elegantly showcased by an ensemble of esteemed personalities, including the radiant Miss World Australia – Sarah Marschke, the illustrious Miss Universe Vietnam 2022 Ngoc Chau, the captivating Miss COSMO Vietnam 2023 Xuan Hanh, and a select group of professional models from Royalle Modelling Agency.

Hoa’s creative vision shone through in every detail of the collection, from the delicate embroidery to the vibrant colour palette, reflecting her unwavering commitment to preserving and celebrating Vietnamese heritage. The “PROSPERITY” collection served as a testament to the enduring beauty and cultural significance of the Áo dài, reaffirming its status as a symbol of elegance and grace.

Beyond the captivating fashion showcase, guests were treated to an unforgettable culinary experience, indulging in a delectable spread of authentic Vietnamese cuisine. The evening was a true celebration of fashion, culture, and gastronomy, leaving a lasting impression on all who attended.

For a glimpse into the enchanting moments from this unforgettable event, be sure to explore the stunning photos captured by the talented Dave Choo.

Dressing for Success: The Significance of Corporate Fashion in the Professional World

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In the dynamic and competitive landscape of the corporate world, looks have a significant influence on how people see you and how long an impression you leave. Corporate fashion, often considered a reflection of a company’s culture and professionalism, holds immense importance in the professional realm. Here’s an exploration of why corporate fashion is crucial in the business world.

Professionalism and First Impressions

The saying “dress for success” resonates strongly in the corporate sphere. Well-chosen, professional attire creates a positive and polished first impression. It communicates a level of seriousness, attention to detail, and respect for the workplace, setting the tone for how individuals are perceived by colleagues, superiors, clients, and stakeholders.

Establishing Brand Identity

Corporate fashion contributes to building and reinforcing a company’s brand identity. Consistent and well-defined dress codes help create a unified and cohesive image, fostering a sense of belonging among employees. This visual harmony extends to external perceptions, influencing how clients and partners perceive the organization’s professionalism and values.

Boosting Employee Confidence

Wearing appropriate corporate attire can directly impact an individual’s self-esteem and confidence. Employees feeling well-dressed and put-together can enhance their sense of competence and professionalism. Confident employees are more likely to take on challenges, communicate effectively, and contribute positively to the workplace environment.

Navigating Business Etiquette

Understanding and adhering to corporate fashion norms is fundamental to business etiquette. It helps employees easily navigate social and professional situations, showcasing an awareness of cultural expectations within the organization. Adhering to dress codes and guidelines ensures that individuals present themselves appropriately in various business settings.

Creating a Positive Work Environment

Corporate fashion contributes to shaping the overall work environment. When employees feel that they are part of a workplace where appearances are valued and respected, it fosters a positive and professional atmosphere. This, in turn, can influence teamwork, collaboration, and employee morale, creating a more harmonious workplace.

Adaptability and Industry Standards

Different industries and professions often have unique expectations regarding corporate attire. Adapting to these industry standards showcases an understanding of the business environment and an ability to align with professional norms. It also reflects an individual’s versatility and awareness of the diverse contexts within the corporate landscape.

Client and Stakeholder Impressions

Corporate fashion is not limited to internal impressions; it extends to external stakeholders, including clients, partners, and investors. The way employees present themselves can influence how these external parties perceive the company. A professional and well-groomed appearance builds trust and credibility in business relationships.

Upholding Company Values

Corporate fashion serves as a visible representation of a company’s values and standards. A commitment to professionalism in appearance reinforces the organization’s dedication to excellence, attention to detail, and strong work ethic. This alignment between values and appearance contributes to building a positive company culture.

In conclusion, corporate fashion is not merely about clothing; it is a strategic element shaping the professional narrative of individuals and organizations. By understanding and embracing the importance of appropriate attire, professionals create a positive work environment, build brand identity, and establish lasting impressions that resonate within the corporate world. In the intricate dance of corporate interactions, what one wears can be as impactful as what one says.

Meet The Entrepreneur Behind The Cover Of The January 2024 Issue Of Sassy & Co: Guruji Shrii Arnav

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Revered and Beloved Guruji Shrii Arnav at the Prestigious Private Screening of the Selected Works of the French Impressionist Painter- Claude Monet. The World’s first bonafide Gem Art is a Dream.

Sassy & Co commences the year 2024 on a remarkable note, as we are honored to host the distinguished Guruji Shrii Arnav of Gemstoneuniverse, renowned as the Grandmaster, Mentor of Mentors, and Father of Astro Gemology, for our inaugural interview of the year.

We are pleased to gain insights from Guruji for 2024, as this should bring tremendous value to our esteemed readers at Sassy & Co. Check out our full interview below:

We would like to wish you a very happy New Year, Guruji. What is your advice and guidance for us this year?

I wish everyone a joyous and blessed 2024. Each year has a central underlying theme, and focusing on that theme yields better results.

As posted on social media on January 1, 2024, this is the year to cement and concentrate on solidifying one’s foundations. I’m trying to say that when you’re building and stacking cement, the cement starts soft; you need to ensure stability and a firm structure, and then it eventually hardens over time. These are the same qualities one needs to incorporate into one’s life this year. A soft approach is necessary to unite people but to maintain that unity; you need a firm and hard approach.

Can you share a pivotal moment or experience that shaped your journey in astrology and entrepreneurship?

My life’s journey has been well documented thus far. Although I come from a family of doctors, professionals, and army personnel, I want to share that a pivotal moment in my life occurred when I experienced the sheer power of astrology and healing gemstones — a power like no other. A power surpassing the combined skills of all my esteemed and distinguished family members.

In the early stages of my career and during the early days of the Internet in 1996, as I delved into online searches for astrology-related information, I was dismayed by the amount of misinformation and fraudulent activities disguised as sacred sciences. I subsequently discovered my mission and purpose: to bring these divine sciences to those who genuinely needed and could benefit from them. Thus, my journey began, progressing from Yahoo Geocities to the establishment of Gemstoneuniverse.

Guruji Shrii Arnav the Dream Within the Dream. A Divine Heart Connect with the Master that goes beyond languages, religions or anything else.

How do you balance the spiritual aspects of your work with the business and entrepreneurial aspects of running Gemstoneuniverse?

The Bhagwat Geeta, often referred to as the song of life, holds the ultimate answer to this question. When your primary focus is on action, which can be translated into engaging meaningfully, doing something you genuinely enjoy and that provides valuable rewards for all parties involved — it transcends mere work as conventionally understood.

It becomes an enjoyable journey – whether your need is physical, mental, spiritual, or transformational. It is a full 360° circle from which one can tap and take what is essential to them. I don’t micromanage Gemstoneuniverse anymore because I have transformed into Gemstoneuniverse. I am GEMSTONEUNIVERSE, and The Universe exists in all of us.

What challenges have you faced in establishing Gemstoneuniverse as a leading provider of Jyotish Gemstones, and how did you overcome them?

I would not use the word challenge because that is a pretty strong word. I would use the word “situation,” and the two situations that I feel will be perpetually there despite all the efforts or work is that one, people do not have the necessary knowledge, appreciation, or tools to discover the difference between a stone and a gemstone. Please remember I am not even talking about Jyotish gemstone therapy, etc. Two is the vast, unorganized market with no standardization or quality certification to ascertain the quality of the people practicing these sciences.

We have done much work in the last three decades, and I hope the work reaches the right audience. I am very thankful to our clients, friends, fans, family, and vendors. Basically, anybody who has been a part of the Gemstoneuniverse ecosystem because that meant a lot of sacrifices and taking up a lot of pain because we went beyond the norm of normal, predictable, and boring.

A Rare Gem. Guruji Shrii Arnav in New York in Later 90’s. Legends in gilded forums have connected the Dots with FedEx and TEDx. Guruji’s TEDx Talk on Mental Health reached 1 million views in 3 weeks and has been declared as one of the top 5 Talks of 2023 by the British Journal

Your book, “The Secrets of Jyotish Gems,” has been widely acclaimed. What motivated you to write it, and what impact do you hope it has on readers?

I have said that I had no intention of writing the book earlier. But I think this is where the divine intervention comes into play and that the Secret of Jyotish Gemstones is not just a manual about everything related to gemstone astrology. It has been used by statesmen, CEOs, and even commandoes because it essentially has the codes to live a good life. So yes, the people who read The Secrets of Jyotish Gemstones are well documented on Gemstoneuniverse as well as on my social media profile, especially on Facebook. Right from the world’s top fashion designers to prime ministers to presidents to superstars, I read the book, and I am so privileged that they sent me pictures of them with the book, which led to the post of INABSENTIA Guruji. I think you can provide a link to the readers to understand what The Secrets of Jyotish Gemstones has done, but let me tell you, I have not spent a single dollar yet on its promotion or advertising.

You work with the top fashion brands, supermodels, and signature styles from Versace to Gucci – What is your definition of fashion, and how can one be truly fashionable?

To keep it simple, fashion is your personal style, and the only thing that makes fashion fashionable is your CONFIDENCE. That is the ONLY accessory that you will ever need. Fix that, and everything else falls into place.

In your extensive career, how have you seen the perception and understanding of Jyotish Gemstones evolve over time?

In addition to Jyotish Gemstones, color, and light have extraordinary qualities, and I am continuously exploring the numerous and incredible effects of color alone. That being said, there are certain individuals who have been inspired to delve deeper into the knowledge of Jyotish gemstones, for which we hold a worldwide trademark patent and copyright. There has been a perceptible shift in mindset among a significant audience, and now, people openly wear and take pride in their gemstones. The shift has transitioned from hiding the fact that they draw inspiration from a higher power. Now, they are comfortable with it and, most of the time, are delighted and proud to flaunt it.

Guruji at the Premium Launch of the LA GEMME series by BLVGARI and that is not GUNMETAL in Le Paris

As a mentor and educator, what advice do you give aspiring entrepreneurs entering the gemstone and astrology industry?

I want to offer, or more appropriately, share two pieces of advice. The first piece of advice is to be in an innovative and learning mode consistently. There is so much to learn, and reaching the legendary level involves efficiently implementing those learnings. The second point is that honesty, courtesy, and trust in our words are never old-fashioned. Any business or individual actively pursuing and embodying these virtues will succeed.

How do you see the future of Gemstoneuniverse evolving, and what goals do you have for the organization in the coming years?

The dream of Guruji Shrii Arnav has become the dream of many other humans, and it shall now forever be dreamt because we have now reached the stage of “Squaring the Circle” and “Circling the Square.” GEMSTONEUNIVERSE does not need to see the future, for at every moment, we remain.

Thank you, Guruji, for your valuable time and input. We at Sassy & Co. are blessed to have you as our cover story for 2024. We strongly suggest following Guruji Shrii Arnav’s personal profile on Facebook for his insightful and life-changing posts.

Instagram: @gemstoneuniverse
Website: www.gemstoneuniverse.com

The Fashion-Forward Investor: How to Navigate Inflation While Maintaining Your Stylish Wardrobe

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Inflation can be a challenging economic reality that affects many aspects of our lives, including our fashion choices. Rising prices might make it seem like staying fashionable is a luxury reserved for the affluent, but with some savvy strategies, you can maintain your sense of style without becoming broke. Here are some tips for staying fashionable during inflationary times:

Prioritize Versatility

Invest in versatile wardrobe staples that can be mixed and matched to create multiple outfits. Pieces like a well-fitted blazer, a classic white shirt, or a good pair of jeans may be dressed up or down to fit different situations. Versatile items offer more value for your money since they can be worn in different ways.

Thrift and Vintage Shopping

Thrift stores and vintage shops can be treasure troves for fashionable finds at a fraction of the price of new clothing. These stores often carry unique, one-of-a-kind pieces that can add character to your wardrobe. Take your time browsing through the racks, and you might discover some hidden gems.

Focus on Quality Over Quantity

In times of inflation, instead of frequently purchasing low-quality, disposable fashion, it is better to invest in high-quality items that will last longer. Quality garments may have a higher upfront cost, but they often prove more cost-effective in the long run as they endure wear and tear better and require fewer replacements.

Learn Basic Sewing Skills

Learning some basic sewing skills can be empowering and cost-effective. You can repair minor damages or alterations on your clothes, extending their lifespan. Simple tasks like sewing on buttons, hemming pants, or fixing small tears can save you money and keep your wardrobe in tip-top shape.

Accessorize Creatively

An outfit’s accessories may make or break it, and they’re often more affordable than clothing items. Invest in a variety of accessories like scarves, belts, hats, and statement jewelry to refresh your look without having to buy entirely new ensembles.

Embrace Minimalism

Consider adopting a minimalist approach to fashion. Fewer clothing items in your wardrobe can make it easier to mix and match, reduce clutter, and keep your style streamlined. Focus on pieces you truly love and wear frequently, rather than accumulating a large collection of items you rarely use.

Rent or Borrow

For special occasions or one-time events, consider renting clothing or borrowing from friends and family. There are online platforms that offer clothing rental services, allowing you to wear high-end designer pieces without the hefty price tag.

Keep an Eye on Sales and Discounts

Monitor sales, discounts, and clearance sections at your favorite stores. Many retailers offer seasonal sales or clearance events where you can snag stylish pieces at a fraction of their original price. To learn about deals, subscribe to newsletters and follow brands on social media.

Practice Mindful Shopping

Before making a purchase, consider whether you actually need the item and whether it will go in with your current clothing. Avoid impulsive buying and focus on making intentional purchases that align with your style and budget.

DIY Fashion Projects

Explore your creativity by trying out do-it-yourself (DIY) fashion projects. You can transform old clothing into something new, embellish plain garments, or experiment with dyeing techniques. You can personalise your closet without breaking the bank with DIY projects.

In conclusion, staying fashionable during inflationary times requires a combination of smart shopping strategies and a mindset shift towards quality, versatility, and sustainability. By making thoughtful fashion choices, embracing second-hand options, and practicing resourcefulness, you can continue to express your personal style while keeping your budget in check. Remember, true style isn’t defined by the price tag but by the confidence and creativity with which you wear your outfits.

In Photos: Horus by Faten At The 2022 Global Elite Fashion Festival

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Faten Lawn was initially born in Egypt. She was born to a very humble father from a small country town who was a Chef and a mother who was a seamstress; she started working from the age of fourteen to help support her mother, father, and six other siblings. She has a brother who is seven years older than her. They moved to Australia to start a new promising life when she was just five, and she feels very blessed to have been brought up and loved by two very humble parents. Her father taught her to embrace her individuality and encouraged her decisions, especially how she dressed and her personal style. She was lucky to have two talented parents to inspire her, which got her to where she is today as the main designer behind The Cleopatra Collection by Horus.

Faten is currently 45 years old and has three amazing sons whom she’s very proud of – she encourages her sons to explore their own individuality and style. Her purpose in being a part of the fashion industry is to inspire others to think outside the box, embrace their individuality and recognise and embrace their own individual style. To explore different patterns, styles, materials, colours, and textures. Her designs are daring, and that really reflects her personality – she aims to give everyone the confidence to be daring and get comfortable with themselves. She also wants to highlight the talent of people with special needs and disabilities by giving them a platform in the fashion world.

Check out her fabulous collection at the 2022 Global Elite Fashion Festival courtesy of Dave Choo:

Meet The Global Man Behind The Cover Of The September 2022 Issue Of Sassy & Co: Jojo Almazora Sebastian

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Jojo Almazora Sebastian is a Filipino-American from Kapolei, Hawaii, based in Sydney, Australia – he’s a devoted and compassionate frontliner and nurse who works in the Operating Theatre at a busy Metropolitan Hospital in Sydney. However, on weekends, this orthopaedic nursing unit manager transforms into a charming and dashing tuxedo-attired fashionista, singer-entertainer, and master of ceremonies.

Jojo has been an awardee in Sydney’s Best Dressed for the last two years due to his excellent dressing sense and confident personality. For 2021, Sydney Best Dressed Organisation has awarded him the Top Male Fashion Icon of the Year. This landed him an award for the Inaugural Ceremony of World’s Best Dressed. He was nominated for Manila’s Best Dressed for 2020-2021 to represent Australia in the prestigious Annual Event in 2022 and was awarded at the 2021 Australian Modelling and Fashion Awards. He was also named as an ambassador for Sassy and Company Clothing in 2020-2021, which endeavours to teach everyone in the community fashion sustainability and to breathe new life into old clothes through recycling and repurposing.

Jojo been quite busy in the Catwalk for the past 2 years – he participated in the runway at the Sydney’s Best Dress 2020, Australian Multicultural Fashion Festival 2021, Sassy and Co Fashion Runway 2021, Australian Modelling and Fashion Festival and Awards 2021, Australian Fashion Preview 2021 and 2022, This Is Me Fashion Show 2021 and 2022 and Miss Earth Australia Fashion Show 2020 and 2021 amongst other. Jojo recently walked for Trinity Dawson – a Sydney Designer, in the New York Fashion Week last February 2022, LAKME Fashion Show in June 2022, and the Australian MultiCultural Fashion Exhibition in August 2022. He has been invited back to grace NYFC in September 2022. The Australian Multicultural Fashion Exhibition 2022 is a concept that Mr. Rox Molavin – the CEO of RGEM Promotion and Jojo, came up with, which aims to promote social awareness and cohesion in the multicultural community through fashion.

Sassy & Co magazine recently caught up with Jojo to discuss his journey in the fashion industry, and here’s what went down:

Where do you usually shop? Are there any hidden gems when it comes to snapping up some awesome designer clothes?

There are three types of places where I shop.

1. Op shop – This is my favourite place to shop. This is where I can find hidden gems such as shoes, tops, jeans, and jewelry.
2. New and Local Designers Shops – I love supporting new designers and wearing their creations in various events I attend and host. I also love collaborating with them.
3. Shopping Centers – For me, there is still a great deal of experience you can gain by going to a shop at a centre or mall. The workers who have vast experience in fashion could undoubtedly make a massive difference between buying the correct piece that suits you perfectly.

What are your top tips when it comes to fashion for the cooler months?

When it comes to fashion during cooler or winter months, here are my tips.

1. Layers are a must, so don’t ditch your trendy jackets for heavy-duty coats until it’s absolutely necessary; just buy them a size up so you can fit a sweater and down vest underneath or just simply accessorize with scarves or hats.
2. Winter Fashion and Style are not complete without great shoes. May it be boots or leather shoes.
3. Experiment with hats and trendy scarves.

However, never lose your individuality and uniqueness.

Where do you look for creative inspiration?

As a young man, I always find ways to become creative. My parents were my first creative inspiration, especially my mother, Josephine Almazora Sebastian – who is a very creative person.

Although, creativity came easy to me because I love to sing, dance, act, paint, host, fashion, and everything in between. At a young age, I always raised my hands whenever there was a chance to do anything that allowed me to flex my creative muscles, especially in fashion. Creative inspiration can come from and be seen everywhere, so my inspiration comes from all different aspects of my life, including fashion.

Is it hard to stay fashionable?

Honestly, NO it is not hard to stay fashionable, although it can be challenging at times. However, staying true to your fashion, passion, and yourself should not pose any problem. Another thing is to keep self-reinvention a part of your routine when keeping in fashion.

How do you walk the line between being unique and having commercial appeal?

There is a very thin line between keeping your uniqueness and still having that commercial appeal. Personally, I always go for what I would like first before thinking about its commercial appeal because, at the end of the day, my luxury, comfort, and style are at stake. For me, commercial appeal and viability become secondary. When I walk out with an out-of-the-box piece of clothing, I just give it my own unique flare of confidence and attitude, thus, providing it public appeal. So far, that has not failed me.

Are there any key trends you’ve seen for this year?

For 2022, I find that bright colours and comfort are going back in trend. So many designers are going back to basics, which are great for commercial and public consumers.

What do you think about the state of fashion today?

In general, I believe fashion is in an excellent state today. But there is definitely a lot of debate regarding the state of fashion. And I believe that actually what makes it great. So many new designers are coming out with new ideas of what fashion should be. Well-known designers are making their creations more affordable for the public to gain access to. I guess we can consider this the new golden state of fashion, as everyone can access fashion in the manner they would love.

What are the clothes we can rid our wardrobes of that are considered very ‘last season’?

As we all know, as we enter the new age of fashion, we are also dealing with fashion waste which is relatively related to one another. Personally, I do not believe getting rid of wardrobes just because it was considered last season. One of my advocacies is to endeavour to teach the community about fashion sustainability and to once more breathe new life into old clothes through recycling and repurposing. Only when I find that I could not do anything else with a piece of clothing, I get rid of it by sending it off to my relatives in the Philippines. NO WASTE HERE.

What fashion advice would you give an emerging fashionista?

I would advise them to keep their uniqueness and passion together whilst exploring and discovering their true selves in terms of their fashion.

Photos By: Jay Gaerlan / HMUA: Marilou Bautista / SkinCare: Chocolate Day Spa / Model: Jojo Almazora Sebastian

Introducing One Of The Designers Showcasing At The 2022 Global Elite Fashion Festival… The Iconic Rene Rivas!

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Rene Rivas is a multi-awarded and well-known iconic fashion designer, artist extraordinaire, and quintessential costume couture designer recognised both Nationally and Internationally.

His works expand across film, theatre, opera, TV, and magazine; the most prominent are the past Mardi Gras productions. Additionally, Rene is a community servant, an LGBTQI+ Icon, an exemplary pageant judge, and an international humanitarian. This Hall of Fame Awardee’s most notable costume creations have expanded over 30 years, including the 2000 Sydney Olympics, local and international Pageantry, and various exhibitions in a number of countries worldwide. Moreover, Rene was awarded a Lifetime Achievement award for all his contributions to Designs, Arts, and Multiculturalism in Australia.

To see Rene’s latest collection, please join us on Saturday, 22nd of October, 2022, at the Stamford Plaza Grand Ballroom for an unforgettable evening of fashion!

Fashion Designer Of The Week: Introducing The Talented Cecilia Rinaldi

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Cecilia Rinaldi is a brand dedicated to ethical and conscious fashion. Cecilia, with her team, creates clothing and accessories based on environmental and social sustainability using fabrics and organic materials produced in Italy.

Each collection is created with the idea of Slow Fashion, emphasizing sustainability, beauty, longevity and respect for humanity. Italian style is combined with a deconstructed form influenced by different Asian cultures resulting in a refined and minimal urban chic style.

She promotes continual research into new innovative methods while always referencing Italian traditions to maintain high-quality products with a low environmental impact. We believe that providing the option to buy one quality garment over multiple low-quality items contributes to reducing the environmental impact of a wardrobe.

Cecilia Rinaldi is a fashion designer with a professional course of studies of multifaceted experiences that have allowed her to form 360 degrees in the role of sustainable designer, development textile research, pattern and draping maker, and fashion prototypist.

After high school, in 2010, she graduated from Accademia Italiana Art, Fashion and Design in Florence, where she has been teaching since September 2015 and coordinating the Fashion Design department since 2020. She obtained a Bachelor of Arts degree from the University of Wales in the same year. After her studies, Cecilia dedicated herself to her professional vocation: she deepened her sartorial techniques, blending design through creative research and the study of materials.

At the Esmod International University of Art for Fashion in Berlin, Cecilia specializes in Fashion Design, completing her training in the creation of stylistic design and sartorial techniques. In 2013 and 2014, she went to the United States. While attending Richland College Multicultural Studies in Dallas, TX, she worked as a fashion designer for private clients and specialized as a buyer working in a Haute Couture Boutique. Traveling assiDuously, Cecilia comes into contact with different contexts and cultures and is always looking for new incentives: she matures and nourishes her style, which draws inspiration from nature and the surrounding environment. which are the inspiration for her research and new ideas. This allows her style to grow continually and mature, keeping her sustainable and artisanal foundation in mind. An essential feature of her modus operandi is the attention to the manual process. Cecilia’s fashion is, first of all, an ethical, sustainable fashion: respect for the environment and for the individual and human rights have always been the reference point in the work process and the creation of her collections.

She has devoted herself to her handmade vocation, deepening her sartorial and design techniques through creative research and the study of materials and fabrics. Cecilia values collaboration and looks for opportunities to volunteer with other sustainable brands around the globe as a way to increase her knowledge and help spread and support the movement of sustainable and ethical fashion locally and around the world.

Sassy & Co magazine recently caught up with Cicilia to discuss her journey in the fashion industry, and here’s what went down:

How did you get into the fashion industry?

After my first academic education, in 2010, I a three-year degree from Cardiff University Bachelor of Arts in Fashion Design and an academic diploma from Accademia Italiana Art Fashion Design Piazza Pitti in Florence, where I currently work as a professor and fashion department coordinator, in 2010 I started with my first job in a fashion consultant studio in Modena, my hometown, where I worked as an assistant designer, a researcher of trends and fabrics, developing collections for various fashion brands in the office style. After a couple of years in the studio, in 2012, I attended the ESMOD International Fashion University in Berlin, where I deepened and learned the stylistic skills of fashion and tailoring techniques. Later I moved to the United States, living and working for two years between Dallas and New York, where I started several important fashion collaborations with luxury ateliers and with sustainable independent brands. Finally, in 2015 I returned to Italy, where I decided to open my own sustainable fashion brand Cecilia Rinaldi definitively. it is based between Emilia and Tuscany, Italy, in the meantime starting important collaborations with Italian and international realities companies and specializing more and more in the field of sustainable fashion.

What do you like most about being a designer?

What I like most about being a designer is researching new ideas, trends, and concepts, developing shapes, and researching fabrics and new materials. Get to know other new and existing cultural realities. But perhaps the side that interests me most is in researching textile materials and illustrating fashion sketches. Last but not least, I will never stop being enthusiastic to see how from an idea, we can create a real fashion collection, both wearable and exhibited in important cultural exhibition fairs.

The downside to being a fashion designer?

Maybe one downside to being a fashion designer is its loneliest side, especially during the creation and research phases. During the research, I spent a lot of time alone and often worked late into the night, unfortunately neglecting friends and family.

What has been the most memorable experience of being in the fashion industry so far?

Probably the training period I did in the United States: in Dallas and New York City (especially in New York) I had the honor of meeting and collaborating with important designers, influencers, journalists, politicians, personal shoppers, and prominent personalities in the fashion world and society.

Who have been the most interesting people you’ve met so far?

The most interesting people I’ve met so far are Tara St James, an independent sustainable fashion designer, an activist, an expert on supply chain and sustainability, and the personal shoppers of Rihanna and Oprah Winfrey. However, I still know and have the privilege of knowing many realities and famous people. But the discovery of other new cultures will always be the most fascinating part of my job.

What is the most valuable lesson you’ve learned in the fashion industry? This can be about the industry or about yourself.

One of the most valuable lessons I have learned while working in the fashion industry is to know the real differences between the world of Fast Fashion and Slow Fashion or Sustainable Fashion. Hundreds and thousands of people are working behind a product in the fashion industry, and most of these are exploited. Unfortunately, behind the fashion system is heavy human and environmental resources exploitation. This was perhaps the most impactful lesson I learned. After several travels and encounters with different cultures and realities, I definitively decided to open my own sustainable fashion brand, trying to contribute to a more right world by activating myself with my work in researching new materials, researching new business fashion models through the creation of my collections and through the education I try to transmit more sustainable values both ethical and environmental, finding new ways to change fashion towards greater transparency and traceability for a sustainable new value chain in the fashion industry.

Is your family supportive of you being a fashion designer?

Absolutely yes. They support me and have always supported me. Without my family and friends, I would never have overcome certain difficulties, stressful moments, and even failures that I have found along the way. I believe having family, supportive friends, and colleagues is essential to undertake this path.

If you could go back in a time machine to when you were just starting, what would you do differently?

Right now, I would say that I would do everything again as I did. I have no regrets and believe there is the right time for everything. Well, maybe I would have moved to Florence first, but who would have known that a global pandemic would come?

What is the best advice you have ever been given?

The best advice I’ve ever been given was probably not to give up in the face of difficulties, to always get involved, not to lose the curiosity that characterizes me, always be critical and aware of what surrounds me, to continue to ask questions but above all never stop smiling.

What are your future plans? Inside your career or out of it.

My future plans are to live and work in Florence, working and helping my Italian community without forgetting the world. Continue to develop my brand and make it grow, create my annual fashion collections and wedding dresses. Working in education as a professor and researcher consultant in the sustainability area. Therefore, I’d want to create a more stable future: by 2022, I will also open my studio/atelier inside the Il Conventino Caffè Letterario in Florence, a historical building in Florence with a deep sustainable, cultural, and artisanal attitudine surrounded by greenery among artists and craftsmen.

Is It Possible For Virtual Fashion To Break The Harmful Cycle Of Impulse Buying?

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During the pandemic, the fast rise of e-commerce platforms increased unplanned spending and impulse purchases. As virtual clothing gains popularity through apps and video games, people may now gratify the urge to buy new items without straining their finances and with minimal environmental harm.

Internet spending continued to set new highs despite increased unemployment and economic difficulties during the pandemic. For example, the share of retail transactions conducted online in the United Kingdom increased by 16% in February 2021 in a single month.

This contradictory behavior may be attributed to people seeking relief through retail therapy, as the pandemic has reportedly increased feelings of anxiety and sadness in young adults by 30%.

With a recent study reporting that 50% of respondents are interested in purchasing a digital asset in the coming year, online spending habits may change again due to reduced financial and environmental costs.

Digital wardrobes substitute traditional shopping

However, alongside an increase in online shopping, lockdowns also accelerated the rise of digital fashion as people turned to online worlds for interaction with other humans. Mainstream clothing trends are becoming increasingly prevalent in video games and apps — including big-name designers like Louis Vuitton or Moschino experimenting with digital collections.

Virtual clothing pieces come at a fraction of the financial and environmental cost of physical items, meaning people may still experience the gratification of shopping with minimized harm.

“The biggest difference between video game styling and real-life clothes shopping is longevity. The fashion industry and brick and mortar fashion stores need to constantly push the cycle of styles, whether it is seasonal or fad-related; it is in their best interest to retire an old collection and push new inventory to the shelves,” said Povilas Katkevičius, game designer at Nordcurrent, an international developer and publisher of mobile games.

“Video game styling does not require this. Of course, we need to create new items because novelty is always exciting and interesting, but we do not need to retire our collections. We have endless shelf space in the virtual world in which old and new styles can mix into our players’ creations,” he continued.

Replicating real-life purchases virtually

Apps and video games that present a high level of character customization and can replicate real-life shopping experiences present new opportunities to satisfy the impulsive want to shop in a consequence-free environment.

“Pocket Styler, which allows players to dress their avatar using items from an extensive catalog of designs, can provide players with the satisfaction of purchasing a new item without needing excessive financial means to do so,” P. Katkevičius explained.

“When designing the app, we studied real e-shops to mimic a smooth and recognizable user interface. As such, it contains a wide range of styles, clothing categories, and accessories that can be purchased through the in-game currency. Despite not receiving a physical item from purchases, a lot of the instant gratification for our community comes from the styling itself,” he explained.

About Nordcurrent

Nordcurrent is the biggest Lithuanian video game developer and publisher, known for such games as Cooking Fever, Murder in the Alps, Airplane Chefs, Sniper Arena. Focusing on freemium and casual games, the company created over 50 games since 2002, attracting more than half-billion players worldwide.

This article was sourced from a media release sent by Lukas Pereckas of blueoceanspr.com

Fashion Designer Of The Week: Introducing The Talented Bree Billiter

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Bree Billiter is a Brooklyn-based evening wear designer. Bree was raised on the beaches of Cape Cod, where she began designing at the age of three. A Massart 2014 graduate, she moved to NYC in 2015 to follow her dreams. She designs to allow the wearer to show the world their daydreams outwardly.

Her use of unique materials, striking colors, and intricate detail work transports the wearer right into a world of their daydreams. Each design is one of a kind and stands out in any crowd.

Sassy & Co magazine recently caught up with Bree to discuss her journey in the fashion industry, and here’s what went down:

How did you get into the fashion industry?

All I have ever wanted to do was make pretty dresses; I have video of myself designing at three years old.

What do you like most about being a designer?

I just love to create and make things never seen before. I like when my pieces light up the whole room because that’s just magic and I love to create pieces that stop traffic and can transport you to another world.

Downside to being a fashion designer?

I am madly in love with fashion, but sadly the community is just as toxic and cutthroat as it is portrayed in films and TV.

What has been the most memorable experience of being in the fashion industry so far?

Seeing my dress in a Disney music video forever will haunt me since designing for Disney has always been my dream.

Who have been the most interesting people you’ve met so far?

My favorite memory is meeting Colleen Atwood right after moving to NYC. She is my idol and the designer I admire most, so that was absolutely surreal.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

Do what you can with what you have, and trust your gut… if it’s too good to be true most of the time, it is. No one will ever fight for your dream as you will.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would go to school and get a degree in something that pays a lot. I have learned everything about valuing myself and not from school. The biggest struggle is always money, and money opens up so many doors that a degree can’t.

What is the best advice you have ever been given?

When I met Bob Mackie he said “work so hard that one day you can pay people to work hard for you.”

What are your future plans? Inside your career or out of it.

I just want to create because I love it. I want to create wild pieces, which is what my true love is. Celebrities aren’t wearing many emerging designers right now, so I might as well just create because I love it instead of considering an event or the ability for the celebrity to walk in it.