Fashion Designer To Watch Out For In 2021: Introducing The Talented Hasmik Danielyan

Hasmik Danielyan has always been interested in harmony and in finding ways to weave looks together, blending and enhancing styles until the result elicits an emotional reaction. Her passion is to design timeless, feminine, and elegant looks for women who want to turn heads.

Hasmik feels that every woman should feel that her clothes elevate her refinement, allure, and confidence and she has this in mind as she is designing every piece. She likes to envision that the clothes she makes might be passed down through generations like people have done throughout history with truly special attire that carries a memory. She prefers clothes that defy trends and whose style and quality possess longevity. She hopes that her customers see the purchase of one of her garments as an investment rather than an impulse buy. She designs each unique piece from her sunlit atelier in Alicante, on the beautiful Mediterranean coast of Spain. There, she feels comfortable and free to release her ideas and inspirations, and transform them into Analogias designs. She considers all steps significant in the production of her products. She is in close communication with her sewers and trust that each piece will be made with the attention and tenderness it deserves.

Sassy & Co magazine recently caught up with Hasmik to discuss her journey in the fashion industry and here’s what went down:

Can you tell us more about what inspires you to be creative?

With the birth of my daughter came my greatest inspiration. Her entrance into the world gave me a newfound sense of connection and the desire to express it through fashion. I grew up in an artistic household, surrounded by all manners of art and expression and this formation can be seen in my designs.

The new presence of my beautiful daughter acted as the ignition of my vision. I suddenly felt impelled to design special clothes for her and for me, clothes that knitted us together even further. In the beginning, I did it just for us, to represent the intimate bond we shared externally, through color and texture. Clothes that I hope express my artistic vision of luxuriousness, sweetness, and the joy of having my little girl.

Seeing my daughter beside me, dressed as my little twin, gave me a sense of playfulness and joy. As we walked down the street or went about our day in our matching frocks, I noticed the charming looks of strangers. I saw smiles and looks of curiosity. People would approach us with tenderness and tell me how lovely and united we appeared. My designs even struck a chord with women who weren’t mothers. That is when I had the idea to make the experience available to everyone, and Analogias was born.

What do you like most about being a designer?

The creative process …every time I start to work on a new collection, the inspiration, and the final results seems so compelling…when you start on the mood board you yourself don’t know what will come out, the flow of the ideas seems extremely exciting.

Downside to being a fashion designer?

There isn’t. I adore my work and I put all my passion into it.

What has been the most memorable experience of being in the fashion industry so far?

I highly appreciate highly human relations so for me the most memorable experience is the privilege of meeting GREAT people.

Who have been the most interesting people you’ve met so far?

Fashion is a chain work, we can’t function by ourselves, there are so many people behind every project so I can’t single out one person, I have met so many professionals in different fields that have continuously been the source of inspiration for me. It’s the people I work daily with.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

I suppose in every field to make your own way you need to have consistency and perseverance.

Is your family supportive of you being a fashion designer?

My family has been supportive throughout the whole journey. I think without their support I wouldn’t have reached where I’m now.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Obviously, you make a lot of errors along the way but that’s the only way you LEARN…so I wouldn’t change anything. I appreciate my life lessons.

What is the best advice you have ever been given?

From my mother: To achieve something, you need to wake up early and go to be late. Hard work is the key to success.

What are your future plans? Inside your career or out of it.

Obviously to expand my brand Analogias internationally.

Emerging Designer To Watch Out For In 2021: Introducing The Talented Mersi Nazanin

Mersi Nazanin is an emerging designer who hails from Istanbul, Turkey. She was originally from Kerman, which is a small city in the south of Iran. Growing up, the sight of admiration towards people who devoted their lives to give humankind the privilege of living in peace and dignity inspired her to pursue her academic studies, so she graduated with a master’s degree in Criminal Law. Moreover, she has written two books in Persian. Due to her creative imagination and great passion for artworks, she has started painting her ideas since her childhood which led to holding an exhibition in Iran; however, it did not fulfill her dreams. That’s when she decided to attend a Fashion and Accessory Design Course, which was the first step towards her professional life in the fashion industry.

Sassy & Co magazine recently caught up with Nazanin to discuss her journey in the fashion industry and here’s what went down:

What do you like most about being a designer?

In this field, there are many opportunities, which means you can create a unique career path. Actually, it is the ability to create a vision with your own hands. In my opinion, one of the most interesting facts related to fashion designing is that you always have a chance to create something new, something more creative which can be totally different from others.

The downside to being a fashion designer?

Actually, I do not see any downsides to being a fashion designer. However, it is worth mentioning that regarding the high competition of this field, you always need to upgrade your fashion information, and that is what I love about it.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

One of the most valuable lessons that I have learned from life is to make the best of what I have! We have to love ourselves. Believe in ourselves and have self-confidence. Because when you create something, you will face various ideas and behaviors. Some people ignore your work and ideas, and some adore it. So don’t care and just follow your dreams. From my perspective, when you respect your ideas and your dreams, after a while, people will start following your thoughts too.

Is your family supportive of you being a fashion designer?

Yes, of course. My family and my husband always admire and support me to stay independent and be a successful woman.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Well, if I could go back to a time machine, I preferred to study fashion at the university instead of law since during adolescence, I had much more free time, and it was easier to follow my dreams and achieve my goals.

What is the best advice you have ever been given?

Live your life the way you want; you just live once, so do what you want and follow your dreams. Do not forget to Love yourself.

What are your future plans? Inside your career or out of it.

I believe that my characteristics, such as assertiveness, flexibility, commitment, and a spirit of teamwork, could help me through this journey. I know that I have the potentiality of being one of the bests in my field in the future, and there would be millions of people who use my innovations all around the world. I’ve planned to have my own fashion academy and sewing workshop to support people interested in working in this field because I have faced many people who took related courses but did not know how to start and find a suitable market for their sketches and works. Therefore I planned to have my own academy to help them from the beginning of the way and providing their market in my place and all the support they might need.

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Emerging Designer To Watch Out For In 2021: Meet The Talented Meiyu Song

Meiyu Song was originally born in China, but grew up in Japan – she’s Korean Chinese. She moved to London in 2012, studied for 6 years in Central Saint Martins and she just graduated from University. She’s an emerging designer to watch out for in 2021.

Sassy & Co recently caught up with Meiyu to discuss her brand and here’s what went down:

How did you get into the fashion industry?

My mum was a fashion designer. So since I was young, I was always interested in fashion and arts. She recommended that I go and study in Central Saint Martins which I think was the best decision I ever made.

What do you like most about being a designer?

I think being a designer means you can express your feeling and conviction not just by words also by work. Often, I found it’s difficult to tell everything by words to other people so I think this is the best way to express who I am.

Also, of course, I’m simply just enjoying the making and designing process. All of my stuff is hand made so the process itself will take a really long time. It could be physically very tiring but mentally feeling good once it’s done.

The downside to being a fashion designer?

Long work hours. I think it will depend on what kind of designer you want to be. Personally, I like designing both textiles and silhouettes by myself. I don’t really like using already existing designs. So I make everything from scratch which will be a long process.

I understand why fast fashion exists but I want to create the trend, be a real designer not just copy other people’s work. So although it’s a long process, I believe it’s worth it. I also believe that each collection’s concept is very important. Of course, fashion is about the visual so I need to make it visually beautiful and interesting but at the same time, if there is no meaning (concept) behind it, it will be so shallow and meaningless. We, designers can use our collection to send other people messages so why not do so?

Another downside will be the people. Honestly speaking not everyone in this industry is nice. It’s a very competitive industry so sometimes you have to deal with mean people. When I was a young teenager I thought “The Devil Wears Prada” was just a film so they over-exaggerated the fashion industry but soon I realised that they really didn’t. Actually, the director was being very generous.

What has been the most memorable experience of being in the fashion industry so far?

My whole time in CSM. I saw how much people work. How passionate people are. It’s quite scary to know that it’s so normal to work 3 days without sleep before the deadline. Also, during my BA course (3years) except for a long vacation, I only went out with my friends or family about 5 times? I spent every single minute on my textiles and fashion.

Another thing will be London Fashion Week. I was an intern for APUJAN a few years ago. On the actual show, that was so busy and so many things going on. That was definitely a great experience.

Who have been the most interesting people you’ve met so far?

Alice Wellbeloved. She was my tutor for the short course and foundation course. She works for high-end fashion brands such as Sonia Rykiel. She is a super energetic, lovely, and clever person. At the same time, she is very honest and says things in a very straightforward way. Some people say she is harsh but I absolutely loved it because she is always on point and it’s very easy to understand. Also, I didn’t pay for going to school to make friends with my tutors. What I needed was someone who could push me and make me learn things. I completely trust her; even when I did my Master’s course I used to contact her.

Although she wasn’t my tutor anymore she did give me so many important suggestions, opinions and helped me mentally. I was also her assistant tutor for Central Saint Martins’ summer course. She was a really nice boss as well. I just simply learned so much from her.

Another person will be Derek Lawlor. I did an internship for him. Although, we have totally different styles. I love colours. My collection is always full of colours but he tends to use black and white only.

However, I learned a lot of things from him and he was a very nice and kind boss. Not only did I learn a lot of skills from him, but he also did answer all of the questions I was curious about.

Right before the fashion show, I had to do a bit of overtime working but I was very happy to do it. He is kind of the boss who makes you feel you want to be part of his team and make the collection better and better.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

DIY skills. Not sure about other schools but CSM is definitely not the place to learn “skills/ techniques”. They make you think. Make you learn by yourself.

In this industry, I learned that nothing is impossible. Just DO it.

Is your family supportive of you being a fashion designer?

As I mentioned before because my mum was a fashion designer, my family is very supportive. I also have a lovely supportive husband. Without their support, I couldn’t do it.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Probably, I will do more internships. Unfortunately, most of the UK fashion brands don’t pay intern students but you will learn a lot from them so I think it’s definitely worth trying.

What is the best advice you have ever been given?

Never give up. Nothing is impossible.

What are your future plans? Inside your career or out of it.

I want to work for few high-end fashion brands for a few years first then make my own fashion brands.

Emerging Designer To Watch Out For In 2021: Meet The Talented Menna Angharad Evans

Menna Angharad Evans is a 21-year-old designer who’s located in South Wales. She’s currently in her third and final year of studying Fashion Design at Cardiff Metropolitan University.

Her brand “naturesthreadss” follows on from her graduate collection Gypsy Soul. As a designer, she’s heavily inspired by nature. Growing up, her childhood was spent with her horses, surrounded by the most beautiful things found in nature. She spent many days creating and exploring, making dens in the ferns, running barefoot with handmade flower crowns in her hair, and simply feeling free and happy. She has fond memories of hours spent exploring the countryside, the feeling of freedom and connection to nature flows naturally within her. This way of living taught her to appreciate the beauty of the natural world, teaching her to make use of what she has around her and to source naturally and sustainably. Connecting her childhood to that of the Romany Gypsy’s, her collection Gypsy Soul is based around the life of the Romany Gypsy’s, taking inspiration from their free-spirited souls and love for nature. Their freedom to travel, explore new places, and live a slower pace of life truly resonated within her. Inspired by the Gypsy way of ‘making something from nothing’, She has sourced materials she free-spirited to create unique designs. She simply sees the beauty in sustainability, therefore her designs within her collection are focused upon giving discarded items a new purpose. Re-using found objects repeatedly through numerous textile techniques. Her designs are very textile-based, using traditional techniques such as macrame, crochet, natural dyeing, and felting to create beautifully handcrafted designs. The main focus of her collection is to create little to no waste through her design processes, textile-based garments are made with great care and precision. Her fabrics are primarily up-cycled, sourced from pre-owned cotton linen, giving her garment a free-flowing, relaxed silhouette. Natural dyes add another element to her cloth using the technique of rusting to add another layer of texture and achieving a unique print.

Sassy & Co recently caught up with Menna and here’s what went down:

How did you get into the fashion industry?

Growing up I was always encouraged to be creative, my mum is very creative herself so inspired me to have a go at lots of different arts and crafts. My attic has always been “mum’s sewing room” and it is full to the brim with fabrics, trims, and everything I ever wanted, giving me the freedom to make anything. I have fond memories of using scraps of fabric, cutting them up & tying them around myself, making different dresses for myself to walk up and down the room as if it was my catwalk. I will always remember my mum telling me that art could never be wrong, nobody could ever say what I made was wrong and that I could truly make whatever I wanted. I loved that. Once I was in comprehensive, I then began to have textiles lessons, which I absolutely loved as it was a lesson that I felt really confident in because my mum had taught me to sew years prior. After school, I knew that I wanted to proceed on to something textiles-based, fashion just seemed perfect for me as I just loved working with different fabrics and textile techniques to create something beautiful.

What do you like most about being a designer?

What I like most about being a designer is the freedom I have to create whatever I want. Like my mum said, nothing I make can ever be wrong and that’s truly just beautiful.

What do you like most about being a designer?

For me, the downside to being a fashion designer would be people taking my work for granted and not noticing the time and care that goes into making my garments. My designs are very textiles-based, meaning they take an incredible amount of time to create. Often people don’t realise the time that one simple t-shirt could take to make let alone a handcrafted dress.

What has been the most memorable experience of being in the fashion industry so far?

Being a beginner within the fashion industry I have not yet had many major experiences. But something that stands out for me as an achievement within my fashion design journey so far would be my mini collection I created in my second year. This was the collection for me that really made me fall in love with what I do. Before then I had found it extremely difficult to find my true aesthetic, I honestly felt lost and out of place on my fashion course. But within my mini collection, I really focused on my textiles & I discovered what I loved most! This collection then went on to inspire my Graduate Collection.

Who have been the most interesting people you’ve met so far?

The most interesting people I have met through the fashion industry would be my fellow fashion designers. I would say fashion has quite the stigma of being a clicky industry but from my experience, I have met the most genuine people within this industry through social media (Instagram). I’ve had nothing but positive support and the kindest messages about my work and I feel that it is such an inspiring industry to be a part of.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

The most valuable lesson I’ve learned would be to keep going. I find the process of making & designing garments can be daunting at times. I’m a perfectionist, I love adding finishing touches and finalising designs but the period of time when my work is half-finished can be very difficult. It’s sometimes hard to see past the half-finished garments in front of me and vision how it will look once finished and sometimes this can cause a lack of motivation. So, the most valuable lesson I’ve learned so far is just to keep going, even if you feel anxious about how your work looks just know that it will all work out in the end!

Is your family supportive of you being a fashion designer?

Yes!! As previously mentioned my mum is extremely creative herself, she loves seeing my work and often helps me with my fashion work, she always says she wishes she could be doing my course too!!

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I don’t think I’d do anything differently. Of course, there are certain garments I look back on and think “oh my gosh what was I thinking” but once I take a step back I realise despite disliking the garment my aesthetic has most definitely developed from it initially. Everybody starts somewhere and I am very happy with where I am now so no I wouldn’t change anything.

What is the best advice you have ever been given?

The best advice I have ever been given is to be true to yourself as a designer. Make sure that your project is something that you’re truly interested in, something that really inspires you. A collection doesn’t happen overnight it’s something that you will be spending months on, so it has to be something you have a genuine interest in! Make the collection true to yourself and the experience will be much more enjoyable than doing choosing something just because you’ve seen somebody else do it.

What are your future plans? Inside your career or out of it.

I plan to develop my brand from my Graduate Collection and create my own sustainable business. I would like to create one-off garments as well as homeware and accessory pieces. With my brand, I’d like to collaborate with other creatives and offer classes and talks about my textile and sustainability process behind my brand. I am so excited for the future and am ready to take any opportunity!

Designer Spotlight: Make Way For The Talented Rozalia

Ever since she was a child, Rozalia continuously developed her passion for fashion. In her creations, you’ll be able to celebrate the beauty of nature and the wonderful architecture of your body. She feels inspired and attracted by the “modern,” but always with faith in love for traditional reasons, and the handmade embroidery, which makes your special outfit unique. She believes that women are designed to shine and be admired. But women’s sensual way of being is indeed empowered by what they wear and how they wear it. This is why she allows herself the challenge of complimenting your truly complex architecture. Some of her greatest accomplishments are NYFW, Abu Dhabi, Bratislava, Beijing(with the price for The Most Creative Designer), Paris, and she also has plans this month to open her own showroom in Timișoara, Romania, Iulius Mall Locațion.

Designer Spotlight: Make Way For The Talented Pavlina Jauss

Pavlina Jauss started designing her first collection in 2014. Her avantgardistic collections have been shown during Paris Fashion Week, since 2016. Sustainability had always a key role in their business. For this reason, they produce their collection mostly in their own studio in Hamburg, Germany. They also guarantee that all used materials are from European or Japanese suppliers. The knitwear (the only exception production-wise) is produced in Bulgaria, the country where Pavlina was born.

Pavlina has shown her collections on runways in London and Paris. They have a growing network of stockists around the world including Egypt, Italy, Russia, Georgia, and the United Kingdom.

Designer Spotlight: : Make Way For The Talented Amiko Simonetti

Amiko Simonetti is a fashion designer with a mix of skills, including garment construction, trend research, branding, and concept strategy. She attended the Fashion Institute of Technology in New York, where she received a BFA in Fine Arts with a Women’s Sportswear specialization. Over the past decade, she has designed a broad range of garment categories, including tops, dresses, graphic t-shirts, outerwear, and denim jackets. She’s passionate about connecting with others through her designs and feels blessed to have designed for the masses through various corporate design roles. She’s most passionate about designing clothing that’s accessible, comfortable, and fun. Her passion for design led her to create free design courses and tutorials on her website amikosimonetti.com. Her mission is to continue designing life-enhancing clothes and to make fashion design education accessible and fun.

Designer Spotlight: : Make Way For The Talented Heather Krogemann

Heather is a Colorado-based designer and owner of Alien Earth Designs. She is a fashion designer, animator, artist, and is currently finishing her master’s degree in costume design. Sewing and creating have been a part of her life since she was very young. However, she didn’t start fashion and costume design until 2010. In 2013 she created her first wearable art piece which was displayed in Hawaii Fashion Week that year. It was made entirely of recycled material. As her designs have grown through the years she has found a niche in avant-garde fashion with her line of parachute dresses. Most of her designs are one-of-a-kind or custom pieces. She always tries to make things unique and fun. Some of her proudest accomplishments have been having three parachute dresses featured in Basic Magazine as well as having designs at a style house in Los Angeles. This year she will be entering a new wearable art piece in the World of Wearable Art competition in New Zealand. Heather has many goals and accomplishments for the next five years, like working as a costume designer in Theater, TV, and Film. She also hopes to collaborate with magazines on future editorial pieces. Her love for wearable art and avant-garde will always play a part in whatever the future may hold.

Model @ms.vega4
Photographer @ericalindseyphotography
Dress @alienearthdesign

Model @rbarrieking
Photographer @mk_studios_photo
Dress  @alienearthdesign

Model @maddi.silva
Photographer @jonnycreative
Dress @alienearthdesign
Shawl @nataliafedner
Hair @cassandra_lynn_vosshair
Makeup @makeupsammy

Model @miaasanomusic
Photographer @mk_studios_photo
Dress @alienearthdesign
Violin @woodviolins

Human | @fatmatakargbo_
Hair – Creative Lead | @cassandra_lynn_vosshair
Hair – Assistant | @rebekah_loves_hair
Makeup | @makeupsammy
Designer – Dress | @alienearthdesign
Backdrop | @handpaintedbackdropsuk

Photographer @ericalindseyphotography
Models @iloveushani91 @sakinah.bby @_meggganjayyyy_
Dresses @alienearthdesign

In Pictures: Pacific International Runway At AMFA 2020

The (AMFA) Australian Modelling & Fashion Awards brought together the modelling and fashion industry last December 2020 at the luxurious Four Seasons Hotel. The magnitude of originality and fashion design excellence at this event definitely stayed with us. Everyone walked away from the show with a new respect for the diverse cultures and their innovative designers. Although the awarding session by various industry heavyweights was the main event; each of the remaining highlights was riveting to partake in and further enhanced the AMFA experience. Here’s an exclusive look at the Pacific International Runway collection by Lepou, Kovie Richardson, and Ikii Haangana at the 2020 Australian Modelling and Fashion Awards.

Rising Star Spotlight: Introducing Emerging Designer Cristy Thapa

Cristy Thapa is currently on the verge of launching a fashion website and her fashion line. This is the latest in a long line of accomplishments from this talented woman. For example, she is a registered nurse, she has won several titles such as Ms. International Beauty Ambassador 2018, Ms. Australia International 2018, Ms. Charity International 2019, and Ms. Australia United Nations 2019 and she has also helped design outfits for multiple fashion shoots. She is the first Nepalese who has represented Australia in an international platform not only once but twice. Let’s take a closer look at this inspiring woman to find out what attracted her to the fashion industry.

She initially began in fashion by working as a creative director in various fashion shows. This meant that she was responsible for making decisions about the kind of clothes that would appear in the show. Cristy thoroughly enjoyed this experience as well as being able to meet a range of new people. Being a creative director also exposed her to a wide range of new opportunities. Because of this experience she was able to work with a popular fashion designer in her logbook shoot. Cristy loved this memorable experience, as she got an even deeper insight into how the fashion industry works.

One of the most important things that Cristy learned is the way that people are affected by fashion. She believes that the type of clothes people wear will have a big impact on both the personal and professional aspects of their lives. This is partly what has inspired her to become a fashion blogger and designer. Cristy derives a lot of happiness from experimenting with different fabrics and color choices. She discovered this passion early, dreaming of owning her fashion line when she was in high school. Through years of work, she has been able to start achieving this dream.

Cristy actually has big dreams for the future. First, she is planning to launch her website, (www.thearcreations.com) soon. Through this site, she plans to report on the latest news and events from the fashion industry. By bringing her unique perspective to these events, she’ll help people get interested in this field. She also plans to help people from underdeveloped countries better understand the fashion industry. Many of these countries make beautiful fabrics and Cristy wants to show them how to convert these fabrics into beautiful clothes. By doing this, she also hopes to make a powerful change in the lives of people in these countries. Also, she wants to start her own clothing line. Initially, she intends to focus on crafting excellent wedding gowns and eventually move on to creating high-quality men’s wear items.

Cristy wants to work for a social organisation where she can bring changes in the community. She wants to be a role model and a successful entrepreneur who can be the source of inspiration for existing people. She also wants to serve the community and be the voice of the underprivileged – she is definitely someone to watch out for in the future. So, keep your eyes open for Cristy Thapa as she continues to make an impact in the fashion industry.