Navigating the Evolving Landscape: What Fashion PR & Communications Professionals Need to Know Today

In the dynamic world of fashion, staying ahead in public relations (PR) and communications is crucial for success. As trends and technologies evolve, so do the strategies and tools needed to effectively communicate a brand’s message. This article explores the key considerations for fashion PR and communications professionals in today’s ever-changing landscape.

Digital Dominance

Having an online presence is essential in the digital era. Fashion PR professionals must harness the power of social media, influencers, and digital platforms to connect with a global audience. Understanding the nuances of different platforms, staying updated on algorithm changes, and crafting compelling digital content are essential skills for success.

Sustainability Matters

Consumers are increasingly conscious of environmental and ethical concerns. Fashion brands are expected to embrace sustainability, and PR professionals play a crucial role in communicating these efforts. Being well-versed in a brand’s sustainable practices and effectively conveying these messages to the public can enhance a brand’s reputation and appeal.

Influencer Collaboration

Influencers continue to shape the fashion landscape. PR professionals need to identify and engage with influencers who align with a brand’s values and target audience. Building authentic relationships with influencers can amplify a brand’s reach and credibility, but it requires a strategic and thoughtful approach.

Crisis Management in Real-Time

In the age of instant communication, crises can escalate rapidly. Expert crisis management is a need for PR practitioners in real-time, addressing issues transparently, and implementing effective damage control. Quick thinking, strategic communication, and maintaining a positive brand image during challenging times are essential skills.

Data-Driven Decision Making

Data analytics is no longer optional in PR. Professionals need to harness data to understand audience behavior, measure campaign effectiveness, and make informed decisions. Familiarity with analytics tools and the ability to interpret data can provide valuable insights that drive successful PR strategies.

Diversity and Inclusivity

The fashion industry is increasingly embracing diversity and inclusivity. PR professionals should be aware of the importance of representing diverse voices in campaigns and events. Demonstrating a commitment to inclusivity in communications not only aligns with societal expectations but also contributes to a brand’s authenticity.

Agile Adaptation

The fashion industry is known for its fast-paced nature, and PR professionals must be agile in adapting to trends and emerging technologies. Staying informed about industry developments, embracing innovation, and being open to change are critical to remaining relevant in the competitive world of fashion PR.

Fashion PR and communications professionals operate in a dynamic environment where trends, technology, and consumer expectations are in constant flux. To navigate this ever-evolving landscape successfully, staying digitally savvy, embracing sustainability, collaborating with influencers, mastering crisis management, leveraging data, prioritizing diversity and inclusivity, and maintaining an agile mindset are essential. By being knowledgeable and adjusting to the ever-changing environment, fashion PR professionals can effectively shape and elevate the narratives of the brands they represent.

Luxury Redefined: Tina M Copenhagen Unveils Innovative Headwear Collection Marrying Purpose and Elegance

Australian-owned luxury headwear brand, Tina M Copenhagen, has just launched its latest line of hats, seamlessly merging opulence with a contemporary purpose. This new collection epitomizes sophistication and style, showcasing an array of chic and refined designs characterized by clean lines, top-quality materials, and exquisite craftsmanship.

The assortment ranges from trilby to cowboy, breton to fedora, offering an inventive and modern interpretation of classic hat styles. Distinguished by meticulous attention to detail, these designs stand out in the market. They feature innovative elements such as a ComfyFit internal wind-resistant size adjuster and the groundbreaking textile, Flexibraid®, ensuring these hats are crush-resistant, easily portable, and weather-resistant, offering UV protection up to UPF50+.

Creative director Tina Madsen-Walcott, who settled in Australia three decades ago and completed her Biochemistry degree, recognized the harmful effects of the Australian sun on the skin. Leveraging this knowledge, along with her keen eye for design and a passion for practical beauty, she founded Tina M Copenhagen. The brand’s primary objective is to safeguard wearers from the sun while upholding their skin and elegance. The result is a sumptuous collection that positions Tina M Copenhagen as the premier destination for fashion-forward headwear that seamlessly marries functionality and style.

Tina M Copenhagen is available online as well as in leading boutiques and department stores, including David Jones.

The media released was provided by Stacey Taylor of

Fashion Entrepreneurship Blueprint: Strategies for Building a Flourishing Brand

Creating a successful fashion business involves a combination of creativity, strategy, and industry insight. Here’s a comprehensive guide on how to establish and sustain a flourishing fashion enterprise:

Understanding the Market

Begin by thoroughly researching the market trends, consumer preferences, and competition. Identify gaps or areas where you can bring innovation. It’s critical to comprehend your target audience’s unique wants.

Innovative Design and Quality

Emphasize on unique, high-quality designs. A successful fashion business relies on originality, creativity, and a distinct brand identity. Focus on developing designs that resonate with your target market and maintain high-quality standards.

Effective Marketing Strategy

Develop a robust marketing strategy to reach and engage your audience. Utilize various platforms such as social media, online advertising, fashion events, and collaborations. Craft an engaging brand narrative that resonates with your target audience.

E-commerce and Online Presence

Have a successful online presence by building a website or e-commerce platform. Utilize digital marketing to reach a broader audience. Provide seamless user experience and customer service to ensure satisfaction.

Networking and Collaborations

Networking is vital in the fashion industry. Collaborate with other designers, influencers, bloggers, and industry insiders. These partnerships can help boost brand visibility and credibility.

Production and Supply Chain

Create efficient production processes and a reliable supply chain. Building good relationships with manufacturers, suppliers, and distributors is essential for consistent quality and timely delivery.

Financial Management

Maintain a strict budget, manage costs, and keep track of expenses. Effective financial management is crucial to sustain and grow your fashion business.

Adaptability and Innovation

Keep abreast with current developments and be prepared to innovate and adapt. The fashion industry is constantly changing, and being flexible is key to staying relevant.

Customer Feedback and Adaptation

Customer feedback is invaluable. Listen to your customers, adapt to their needs, and constantly evolve your brand to meet their expectations.

Sustainability and Social Responsibility

Consider the environmental impact of your business. Sustainable practices are becoming increasingly important. Embrace eco-friendly materials and ethical production methods.

By following these steps and continuously refining your approach, you can carve a path to success in the competitive world of fashion.

Thread Rejuvenation: Unlocking a Youthful Look Without Surgery

There are many anti-aging face creams, serums, and treatments on the market today that help to tighten skin and reduce wrinkles. One treatment to consider is a non-surgical thread rejuvenation.

In this article, we discuss thread rejuvenation in Sydney and how they have the potential to improve your appearance without the need for invasive surgery. This article was also written in consultation with Dr Danae Lim, a Medical Practitioner at Shape Clinic Darlinghurst, who has expertise in the field of aesthetic medicine.

Thread Rejuvenation Explained

Firstly, what is thread rejuvenation? Thread procedure, also referred to as a thread lift or thread rejuvenation, is a minimally invasive cosmetic procedure using threads to elevate and firm the skin. The threads employed in this procedure consist of absorbable materials that dissolve over time.

Dr Danae Lim says that Shape Clinic offers a selection of polydioxanone threads – PDO for short – which is a type of dissolvable suture material that has been used in the human body for over three decades. The PDO or polydioxanone threads are introduced into the skin through a needle and then gently pulled to lift and tighten the skin. While this procedure is typically performed on the face, neck, and jawline, it can also be applied to other body areas.

The threads used in thread rejuvenation work by encouraging the body’s natural production of collagen and elastin. Collagen and elastin are proteins naturally generated by the body and are responsible for maintaining skin firmness and elasticity.

Different types of Threads

According to Dr Danae Lim, smooth mono (single) and double (braided) threads were originally used to stimulate collagen and firm the skin when positioned just beneath the skin. But there are other types of threads that provide different outcomes.

Dr Danae Lim explains that she now uses barb threads, screw cog threads and spring coil threads. Barb or cog threads are thicker than other threads and can provide a degree of mechanical lift when inserted into the superficial fat layers of the face and neck.

Screw cog threads, which are not as thick as typical barb or cog threads, can be used to address localised areas of facial heaviness.

Spring coil or filler threads, which resemble the coiled springs found in a ballpoint pen or spring mattress, can be used for volume. Spring coil threads are also used to address specific areas of the face and can provide mechanical lift to the nasolabial folds, cheeks, and jowls.

Benefits of Thread Rejuvenation

Thread rejuvenation is minimally invasive by nature. It can be performed using local anaesthesia and involves short downtime. Most patients can resume normal activities within a few days or even on the same day as the procedure. Threads tend to be more cost-effective than other types of treatments.

Patients are often attracted to thread rejuvenation due to the natural-looking results they offer. The threads are discreetly inserted into the skin and become invisible once the skin has healed. This means that there are no noticeable scars or signs of the treatment.

Threads are very versatile as they come in different lengths, types, and thicknesses. This allows for customisation according to each patient’s specific needs and target areas.

What to Expect with a Thread Rejuvenation

The Procedure

On the day of the procedure, the patient will receive a local anaesthetic to numb the treatment area. The Practitioner will then insert the threads into the patient’s skin using a small needle. Once the threads are in position, the Practitioner gently adjusts them, elevating and tightening the skin in the process. The entire procedure usually lasts 30-60 minutes, varying based on the scope of the treatment.

Recovery and Aftercare

The recovery period following the thread procedure is generally brief, and the majority of patients can return to their usual activities within a few days. However, it is advisable to refrain from engaging in strenuous activities and to keep the treated area clean and dry during the initial days post-procedure.

Patients may encounter bruising, swelling, and discomfort after the procedure. These can be alleviated with mild pain relievers and cold compresses. The overseeing practitioner may also suggest a specific skincare routine to support the healing process.


The outcomes of a thread procedure are usually observable immediately after the procedure. However, it can take several weeks for the complete results to become evident as the skin adapts to the new thread positioning.

Here are thread rejuvenation reviews that will give you an idea of what to expect.

Final Thoughts

Thread rejuvenation offers a viable solution for people who wish to address areas of the face they would like to improve without undergoing surgery. However, it is important to recognise that the effectiveness of the procedure can vary from patient to patient.

Research into the procedure and finding a clinic that suits your preferences is recommended when undergoing any cosmetic procedure.

Dr Danae (Chee Zhen) Lim, Ahpra Registration MED0001188982, General Registration, Cosmetic Physician.

Mastering the Art of Personal Style: The Unwritten Rules

Personal style is an expressive form of art that conveys your identity without uttering a word. It’s a reflection of your personality, tastes, and even your mood. While fashion trends come and go, a great personal style endures the test of time. It’s about knowing the unwritten rules that guide your choices and how to break them with panache. In this article, we’ll explore the rules of a great personal style that can help you define your fashion journey.

Dress for Yourself

The first rule of great personal style is to dress for yourself. Wear what makes you feel comfortable and confident. Your outfit should reflect your personality, not others’ expectations.

Understand Your Body

Knowing your body type is crucial. Understand what silhouettes, cuts, and styles flatter your shape. Embrace your uniqueness and dress to highlight your strengths.

Invest in Quality Basics

A well-curated wardrobe begins with high-quality basics. These timeless pieces serve as a foundation for building versatile, stylish outfits.

Mix and Match

Don’t be afraid to combine various styles. Blend classic and contemporary, casual and formal. Experiment with textures and colours to create unique looks.

Accessorise Thoughtfully

Accessories can elevate any outfit. Whether it’s a statement necklace, a classic watch, or a stylish hat, choose accessories that complement your look without overwhelming it.

Tailoring is Key

A well-tailored outfit can transform your entire appearance. To ensure that your clothing fits you precisely, spend money on tailoring. It’s a game-changer for your style.

Follow Your Fashion Instincts

Sometimes, the best fashion choices are intuitive. Trust your instincts and experiment with new styles. Fashion is about having fun, so be open to trying new things.

Versatility is Valuable

Choose clothing pieces that can actually be worn in a variety of ways. A timeless blazer, a perfectly tailored pair of jeans, or an essential little black dress serve as prime examples of versatile pieces that maintain their enduring appeal.

Comfort is Non-Negotiable

Being fashionable shouldn’t mean sacrificing comfort. Great personal style embraces both. Choose fabrics and styles that feel good and look good.

Embrace Evolution

Personal style evolves over time. Don’t be afraid to let go of pieces that no longer resonate with you. Embrace change, explore new trends, and stay true to your evolving self.

A great personal style is a journey of self-discovery through fashion. These unwritten rules are your guide to crafting a wardrobe that’s uniquely you. Remember, the most stylish individuals are those who confidently express themselves, breaking and following the rules as they see fit. So, go ahead, redefine your personal style, and let it shine as an authentic reflection of your fabulous self.

Crafting Elegance: A Guide to Styling a High Fashion Shoot

Behind the glamour and allure of a high fashion shoot lies meticulous planning, creative vision, and a keen eye for detail. Styling is a pivotal element that brings a concept to life, defining the narrative and enhancing the visual impact of the images. Whether you’re a seasoned stylist or a budding fashion enthusiast, here’s a comprehensive guide on how to style a high fashion shoot that resonates with sophistication and artistry.

1. Define the Concept

Before diving into the wardrobe and accessories, define the overarching concept of the shoot. Consider the mood, theme, and story you want to convey through the images. This conceptual foundation will guide your styling decisions and ensure a cohesive and impactful visual narrative.

2. Research and Mood Board

Conduct thorough research to gather inspiration and ideas. Create a mood board that encapsulates the essence of your concept. Include images, color palettes, textures, and references that align with the aesthetic you’re aiming for. This mood board will serve as a reference point throughout the styling process.

3. Collaborate with the Team

Effective collaboration is key to a successful high fashion shoot. Engage with the photographer, makeup artist, hairstylist, and other team members early in the planning stage. Share your vision, listen to their input, and make sure that everyone is on the same page regarding the creative direction.

4. Curate the Wardrobe

Selecting the right wardrobe is the heart of high fashion styling. Consider the theme and mood of the shoot when curating outfits. Opt for pieces that showcase unique silhouettes, textures, and colors. Mix high-end designer pieces with emerging talent to create a diverse and visually engaging wardrobe.

5. Consider Styling Details

Attention to styling details can elevate the entire shoot. Pay careful attention to accessories, shoes, and props that complement the outfits. Experiment with statement pieces that add drama and flair to the overall look. Ensure that every element contributes to the cohesion of the styling concept.

6. Experiment with Textures and Layers

Play with textures and layers to add depth and visual interest to the styling. Incorporate luxurious fabrics, unconventional materials, and intricate layering to create dynamic and visually arresting ensembles. The interplay of textures can contribute to the richness and complexity of the overall aesthetic.

7. Mindful Color Palette

Establish a mindful color palette that aligns with the shoot’s concept. Consider the impact of color on mood and visual composition. Experiment with bold contrasts, monochromatic schemes, or subtle gradients to evoke the desired emotions and enhance the overall aesthetic.

8. Fit and Tailoring

Ensuring that garments fit impeccably is paramount in high fashion styling. Work with skilled tailors and seamstresses to adjust and tailor outfits to perfection. The fit should complement the models’ bodies, creating a seamless and polished look.

9. Hair and Makeup Coordination

Collaborate closely with the hairstylist and makeup artist to ensure cohesive styling across all elements. The synergy between fashion, hair, and makeup is crucial for achieving a harmonious and impactful visual story. Align the beauty elements with the overall concept and mood.

10. Dynamic Posing and Direction

Guide models through dynamic poses that complement the styling choices. Ensure that the poses highlight the details of the outfits and contribute to the overall narrative. Effective direction is instrumental in capturing the essence of each look.

11. Review and Adjust

Regularly review test shots and make necessary adjustments to styling elements during the shoot. Be adaptable and open to experimenting with different combinations until you achieve the desired visual impact. Regular reviews help maintain the creative flow and ensure that the final images align with the initial vision.

Styling a high fashion shoot is a delicate dance between creativity and precision. Each element, from wardrobe curation to hair and makeup coordination, contributes to the overall aesthetic. By meticulously planning, collaborating effectively, and paying attention to every detail, you can craft a high fashion shoot that not only meets but exceeds artistic expectations, leaving an enduring impact in the realm of fashion and visual storytelling.

1MX Sydney Music Festival Unveils Surprise Busking Sessions with Filipino Icons

As Sydney basks in the vibrant rhythms of anticipation, a symphony of musical luminaries is set to grace the metropolis at the illustrious 1MX Sydney Music Festival. Elevating the city’s pulse, the likes of KZ Tandingan, Ben&Ben, Maymay Entrata, and BINI are orchestrating surprise busking sessions and making impromptu appearances at local haunts—a prelude to the grand crescendo awaiting Sydney’s cultural epicenter.

Witness the serendipity as George Street transforms into a spontaneous stage, kissed by the soulful melodies of KZ Tandingan and Maymay Entrata. In an intimate busking session, fans found themselves serenaded unexpectedly, transcending the ordinary and becoming part of a harmonious melody. But the musical odyssey doesn’t end there; Rooty Hill will witness an enthralling cultural rendezvous on October 7, as KZ, Maymay, and BINI visit Filipino culinary havens, weaving a tapestry of melodies in the heart of the community.

Raindrops may fall, but the musical spirit remains unyielding. Despite the capricious weather, the maestros—KZ, Ben&Ben, Maymay, and BINI—graced the streets of Blacktown, an unwavering testament to their dedication. Rain-soaked streets became impromptu stages, echoing the sentiment that, in the world of music, the show must go on, come rain or shine.

As the clock ticks towards October 8, The Hordern Pavilion stands poised to host a crescendo of musical enchantment. Eight concerts, commencing from noon to sundown, promise an immersive auditory experience. The Ticket Booth opens its gates at 10 am, inviting enthusiasts to an unmissable day of sonic rapture starting at 12 pm.

Immerse yourself in the captivating fusion of Filipino and Australian musical prowess at #1MXSydney. Join the luminaries—Maymay Entrata and KZ Tandingan—for a night that transcends boundaries. Beyond the stage, witness these icons exploring the vibrant Filipino community around Rooty Hill, forging genuine connections with local aficionados. On October 7, Ben & Ben will serenade Chatswood, while Milky Day and William Singe will sprinkle musical stardust along George Street through enchanting busking sessions.

For a limited time, revel in the opulence of a 50% ticket discount during the flash sale. Acquire a pair or more through this link (1MX Sydney) and be prepared to be swept away into the tapestry of musical opulence at 1MX Sydney on October 8 at the Hordern Pavilion. It’s time to turn up the volume and let the music unfurl its spellbinding allure.

Maybelline New York Transforms the Beauty Game in Roblox: An Immersive Fusion of Makeup and Music

Maybelline New York has taken a bold step into the digital realm of Roblox, captivating an entirely new audience of makeup enthusiasts. Through a strategic partnership with Splash, the brand has launched a comprehensive 360-degree campaign tailored specifically for the vibrant music community thriving within the Roblox universe.

In this virtual landscape, Maybelline offers a plethora of virtual makeup looks, engaging mini-games, and exclusive music, crafting an immersive experience that celebrates self-expression, a fundamental value of Maybelline New York.

The heart of Maybelline’s initiative, the “Makeup Your Mix” campaign, extends a warm invitation to Roblox users, encouraging them to dive into captivating experiences within the Maybelline New York lounge and the Graffiti Room. These virtual spaces serve as dynamic canvases for users to unleash their creativity, experimenting with a diverse range of Maybelline products. For instance, users can utilize Vinyl Ink and Falsies Surreal Mascara to create digital graffiti masterpieces. The campaign introduces six distinct makeup looks, featuring beloved Maybelline franchises like SuperStay Vinyl Ink Lip and SuperStay Matte Ink Lip, alongside innovative newcomers such as Falsies Surreal Mascara and Color Tattoo Eye Stix. Whether users are seeking a bold and edgy aesthetic or a subtle and natural style, our virtual platform provides a myriad of options and inspiration for all.

Emily Arkells, Maybelline New York’s Vice President of Digital, expresses, “As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression. Our partnership with Splash on Roblox allows us to seamlessly integrate our products into an interactive world. With a diverse range of virtual makeup looks created by talented makeup and 3D artists, users can now experiment with different styles and expressions within the virtual world of Roblox through the music game Splash. This collaboration perfectly aligns with Maybelline New York’s core values of self-expression, play, and empowerment, making self-expression accessible to all, wherever they engage with our brand.”

Richard Slatter, Head of Partnerships at Splash, articulates his pride in the collaborative effort among Maybelline, Super League Enterprises, United Talent Agency, Roblox, and Splash for this activation. “The team all brought their A-game to the table for this activation. I am really proud of what we’ve accomplished together, and our community absolutely loves it! Splash players, who are creative young people, are highly engaged, and we would love to work with more brands trying to reach this audience, not just on Roblox but across our other products as well.” 

Maybelline acknowledges the influential role of music as a canvas for personal creativity and self-expression. In alignment with this philosophy, the brand has joined forces with virtual DJ Kai to unveil her latest track, “Fantasy.” Until September 28th, users are invited to remix the song and partake in Kai’s exclusive listening party. Through engaging gamification and branded activations, participants have the chance to win and collect an array of Maybelline merchandise and clothing.

This dynamic campaign opens the gateway for users to immerse themselves in the virtual universe of Maybelline’s Makeup Your Mix on Roblox, where the bounds of creativity are boundless.

This article was sourced from a media release sent by PR Newswire.

Meet The Entrepreneur Behind The Cover Of The September 2023 Issue Of Sassy & Co: Amelia Goff

Amelia Goff, the visionary behind Fresh Face Skin, has journeyed from a pharmacy enthusiast to a thriving skincare brand founder. Her fascination with skincare began in her teenage years while working at a pharmacy, initially drawn in by beautifully designed product packaging. As she delved deeper into skincare, she discovered the transformative potential of specific ingredients in improving skin health and appearance.

Amelia’s passion for skincare became deeply personal when she battled acne at 14, linked not only to adolescence but also underlying gut issues. Conventional treatments, like antibiotics and birth control pills, only provided temporary relief and exacerbated hormonal imbalances. Experimenting with over-the-counter acne products left her with sensitive, reactive skin.

These experiences fuelled her mission to empower clients through skin education and address root causes rather than mask them. She entered the beauty and skincare industry, offering education and hands-on therapy, fostering confidence and knowledge in clients’ skin journeys.

Recognizing a gap in the market, Amelia founded Fresh Face Skin, committed to affordable, result-driven, natural skincare that harnessed the power of naturally derived ingredients. Despite her lack of business experience, she collaborated with Australian manufacturers and formulators who shared her vision.

Amelia’s dedication to supporting Australian small businesses and female entrepreneurship underscores her belief in empowering others. She envisions Fresh Face Skin becoming the most trusted natural skincare brand, expanding into new markets like New Zealand.

The brand’s product range evolves to meet customers’ skin needs, consistently delivering on the promise of visible results. Fresh Face Skin’s commitment to simplicity, affordability, and sustainability remains unwavering, with new, user-friendly, recyclable packaging in the works.

Amelia’s unwavering passion for skincare, commitment to natural ingredients, and dedication to skin education have propelled Fresh Face Skin’s success. Her journey is an inspiration for those seeking to make a meaningful impact in the skincare industry, and the brand’s future is poised for even greater achievements.

Sassy & Co magazine recently caught up with Amelia to discuss her journey as an entrepreneur, and here’s what went down:

What initially ignited your fascination with skincare ingredients and the world of skin care during your early career at a pharmacy?

I think the packaging initially drew me in (as I’m sure it does for many!). Being a young 15–16-year-old, observing the wonderful colours and designs and different bottles got me excited… the power of marketing and packaging. I remember thinking – these bottles are like magic for the skin! Then, when I began to read the product descriptions and the following ingredient listings, I was fascinated with how certain ingredients, when put into a specific formulation, can do so much to improve the skin and its appearance. I then started to self-research skincare ingredients and how each assisted the skin in different ways, and that’s when my love for skincare began.

How did your personal experiences with skin conditions such as acne drive your dedication to studying the skin industry for over 12 years?
Being a hormonal young woman, I developed acne at around 14. Looking back now, I know that it was not only due to internal hormonal changes caused by adolescence but also underlying gut issues that, to this day, I continue to treat and monitor. After all, internal imbalances will always reflect external skin imbalances. My mother has always been holistic and tried many off-the-shelf supplements to try and assist with my acne, but it just wasn’t enough. Back then (18 years ago), and to this day, the go-to option is to go to your local GP and be prescribed antibiotics or a form of birth control – such as the contraceptive pill, to MASK the problem. So, from age 14, I was on various antibiotics and a contraceptive pill to improve my acne. This only led to further hormonal issues and imbalances later in life and contributed to my poor gut health. Instead of treating the trigger of my acne, it only covered up the internal issues for a short-term skin fix. I also tried off-the-counter harsh topical acne products – high in benzol peroxide (literal bleach!) to dry out my acne and surface bacteria – to help clear my skin… But this only led to sensitive and reactive skin, stripped of its natural oils, and exposed my skin to harsh environmental elements, which left it red, irritated, and dry.

Knowledge is power, and lack of skin knowledge leads to rash decision-making that can cause the skin more harm than good. In reality, skin issues can have a detrimental effect on a person’s mental and emotional health. Your skin is your first point of contact, and there’s real power in being proud of the skin you’re in, wearing the skin you’re in with confidence, and not feeling the need to hide or cover up external skin impurities. I started my journey into the beauty and skin industry to empower my clients on their skin journey – through skin education while nurturing the skin lipid barrier function, aiming to balance the skin rather than strip the skin, while helping my clients resolve their skin triggers rather than masking the root of their skin issue so that I could change their skins health, long term, rather than short term. The more I studied and treated skin, the more I felt I needed to share my knowledge and skill with other skin therapists and fill what I believed was a gap in the market for treating skin with a focus on education and long-term skin health. So I followed my instinct and went on to complete my training and assessment certificate so that I could train within the beauty industry as a qualified trainer with the skill set to adapt my training approach to different learning styles, ensuring that each of my students was absorbing the information given and getting the most out of my training sessions. I then spent years working as a trainer within the skin industry, layering on my therapists’ skill set and skin knowledge while supporting and guiding them to treat through expressed education, to allow the client also to feel confident, knowledgeable, and empowered on their skin journey; allowing them to move forward with a clear understanding of their own skin and as a result, make calculated, educated choices around their skin needs.

Could you share your journey transitioning from a skin therapist and trainer to the founder of Fresh Face Skin?

During my years of treating and training skin, I found a real gap for affordable skincare that was true to its word and was sustainable for clients to use long term. The more I researched skincare formulation and active ingredients, the more I became curious and aware of the importance of what we apply to our skin daily! Our skin is our largest organ, and essentially everything applied to it topically absorbs into the blood, so the more I became aware of ingredients, the more I was aware of just how many hidden synthetic and toxic ingredients there are in skincare.

The most active skincare ingredients originate from nature… So why put toxic, synthetic ingredients into a formulation? Why not let the naturally derived ingredients shine and do what they do best for the skin, with the added benefit of being safe to use long term?

Eight years ago, when Fresh Face Skins’ journey had just begun, natural skincare was either not result-driven enough for clients to use long-term or was too expensive to purchase ongoing… So, the idea started to bring Fresh Face Skin to life! A result-driven, natural skincare range that was simple to use and provided real skin results without the high price tag so that consumers could sustain their long-term skin results.

What were the key insights or realizations from working with clients that inspired you to create a skincare range focused on simplicity, affordability, and sustainability?
I noticed clients were overwhelmed when it came to skincare. Skincare is a saturated industry, and there are so many options to choose from. This leaves consumers feeling overwhelmed and unsure about the best product for them, their skin needs, and where to start. Skincare can also be misleading and expensive, and for those desperate to improve their skin appearance and health, it can be a roller coaster of emotions – initial excitement and hope created from false marketing claims that then turn to feelings of anger, frustration, and disappointment, often leaving consumers feeling unheard and used. I was sick and tired of the false claims skincare companies made and the ridiculous price markup that big brands get away with. I was tired of seeing harsh ingredients within skincare products that made a short-term improvement by masking the skin issue rather than safely working with the skin and treating the skin’s cause. So Fresh Face Skin was born, with a promise I made to myself always to provide high quality, 100% natural, and toxic-free skincare that was trialed and tested on REAL people with REAL skin concerns and that actually followed through with its claims and was reasonably priced, so that consumers could see the skin results, then maintain those results, long term.

Establishing Fresh Face Skin must have come with its share of challenges. Could you elaborate on some of the obstacles you encountered during your journey and how you overcame them?
As I always say, it’s one thing to have a dream and another to make that dream a reality long-term. Being a beauty therapist and trainer with no background in business product, manufacturing, or formulation – has definitely been a challenging journey! Once I dedicated myself to making Fresh Face Skin a reality, I went into research mode to investigate where to start. I found numerous Australian-based manufacturers and formulators/chemists that specialised in natural skin care. I set up meetings with each one until I found businesses that aligned with my vision and values for Fresh Face Skin. The real journey began from there, and the thousands of never-ending to-do lists followed!

As someone who had never run a business, starting Fresh Face Skin from scratch was a major learning journey. I started small so that when mistakes were made, they were easy to rectify. I leaned on experienced professionals within the field – such as my manufacturer, formulator, and brand designer- for advice and recommendations and always trusted my gut instinct. Of course, there are many obstacles you constantly encounter when starting and running a business, but it’s HOW you overcome them that matters. I have had thousands of product tubes come open; products explode during manufacturing, website crashes during online sales, etc… The list could go on and on. But, if you can reflect on every challenge that presents itself to you as an opportunity to learn and improve for the future, you will forever be evolving into the best leader and business owner you can be. Mistakes are just opportunities to learn, and I can honestly say that the ‘mistakes’ I have made in the past have made me change and adapt my way of thinking, processing, and planning my business and have resulted in me changing course and troubleshooting in a way I wouldn’t have been able to do if that ‘mistake’ didn’t occur in the first place. My best advice when faced with an obstacle – is to lean into the challenges you are faced with and see them as only ADDING to your business journey rather than taking away from it.

The ethos of supporting Australian small businesses and female entrepreneurship shines through in your brand. Could you explain why these values are so integral to your business model?
Because without small business, the world would lose its sense of freedom. Small business allows individuals to work towards creating a vision. It brings communities together. It’s personalised. There are people behind small businesses who truly care… because when you support a small business, you support someone’s dream.

Supporting Australian small businesses and female-owned and run businesses makes me feel empowered and proud. I am proud of this country that I live in and am proud to be a woman in business. The sense of accomplishment, self-belief, and self-worth that I feel each and every day is thanks to my business and its success, its journey, and what it offers to our customers. By supporting small businesses and women in business, I am able to pass this on to them – ensuring that they, too, can build on their dreams and feel deep accomplishment for their success and efforts.

Launching a skincare brand involves extensive research and collaboration. Can you elaborate on the process of bringing your dream to life and the role of experts in this endeavour?

I’ve always been skincare and ingredient-obsessed, so before I even reached out to experts within the field, I had a very clear vision of my initial product range and the benefits and features of each. I had a clear list of the key natural ingredients that I wanted in each product, what skin concerns each product would be designed for, and the smell and texture of each product needed to be. As I wanted Fresh Face Skin to work with the skin and not against it, I had non-negotiable ingredients to include in each formulation to ensure the skin’s lipid barrier was nurtured and restored. From there, I started my collaboration with professionals within the field, such as my product chemist/formulator – who brings my products to life, ensuring each ingredient is stable and effective in its delivery to the skin, as well as each formula being a safe and effective PH for human use while being able to withhold to a certain temperature, without bacteria growth. My manufacturer – who creates our products in bulk, as per our formulas, and fills them into our packaging and my brand designer – who has helped make Fresh Face Skin the stand-out skincare it is today – via the packaging you are drawn to and the website that helps get our skincare in the hands of thousands! These three key experts are smart, intelligent women in business whom I now call dear friends who have been with Fresh Face Skin since the very beginning and are still by my side eight years later today.

Fresh Face Skin began with just three essential products and has now expanded to a range of twelve (soon to be 13!). Could you describe the process of constant work, research, and development that has contributed to this growth?

To stay relevant, you must be relevant, and that means constant research to improve further, evolve, and layer upon your business and brand. The skincare industry is saturated, so staying up-to-date and exciting to our consumers is a must! As I personally love skincare, I am constantly researching competitors and trends, as well as recent product development and results, to ensure that we continue to stand out from the rest and grow as a brand. Constant ingredient research is done by myself and my formulator to ensure we continue to use ingredients within our product formulations that are innovative, result-driven, and have scientific claims to ensure we truly can achieve the results we aim for within our skincare range.

I started small, with an initial three products that worked as a serum and moisturiser in one – for deeper skin correction while ensuring that the skin’s surface was protected and upheld in its moisture and oil production. This drew our customers in, as this approach was a simple and effective way to treat the skin… Something that pulled us apart from the rest. By starting small and with this innovative twist on skincare, I ensured that I had a customer base and a need to expand my range further. It also gave me breathing space to learn and grow as a business owner. It’s now been six years since officially launching Fresh Face Skin. Over that time, I have continued to add to our range, filling the gaps where needed and listening to our customer’s needs and wants to ensure I continue to offer a range that’s appreciated and that, collectively, provides the best results possible for our customers’ lifestyle, budget, and skin concerns.

Building a successful empire requires unwavering dedication. How has your passion for skincare and commitment to using naturally sourced ingredients been fundamental to the success of Fresh Face Skin?

It has been the constant drive behind Fresh Face Skin! You never start a business for money – you start a business to fulfill a deep passion. Passion pushes you to take risks and gets you through the challenges, the long days, and, at times, the no social life and stress. It’s what keeps you going, researching, adapting, and growing…

It’s what creates a successful business that stands out from the rest. Because of my passion for skincare and natural ingredients, I genuinely enjoy the constant hard work it takes to make this business successful. Working on my business, honestly, never feels like ‘work,’ and that’s the key to long-term success.

Looking ahead, what can we expect from Fresh Face Skin in the future, given your track record of persistence, research, and ongoing development?

The world is our Oyster!

I want Fresh Face Skin to be the most trusted natural skincare brand on the market. I see our brand awareness continuing to improve and, as a result, getting into the hands of many more, continuing to bring self-confidence to those who trust us with their precious skin. We are branching out to New Zealand shortly and will continue to expand Fresh Face Skin, making it more accessible to more countries worldwide. I see further growth and development in our product range – ensuring that we continue to deliver to our customers’ skin needs with our skincare.

We have just finalised new branding and packaging for the entire Fresh Face Skin product range, which will begin to roll out in the next couple of months, so keep your eyes peeled!  This new packaging is 100% recyclable, easy to use, with no product wastage, and will make it easy for our customers to differentiate between each individual product within the range. I see further development to what we offer within the Fresh Face Skin brand, to our Melbourne-based skin clinic – Fresh Face Skin salon, where we have skilled dermal clinicians that treat skin hands-on, as well as further development when it comes to skin education that we deliver to our Fresh Face Skin community; ensuring that we continue to empower our clients on their skin journey and make this education as accessible as possible, across many different avenues, so that they can truly understand their skin, what its saying, how to assist it and what choices to make around their skin needs for the future.

I follow the Kaizen method constantly. Making continuous small changes and improvements daily to do better. Learning from what didn’t work, adapting to what did work, taking a leap, and trying something new. This mindset and continuous improvement continue to help Fresh Face Skin grow and mould into the business it is today and will be tomorrow. I look forward to all that’s ahead for Fresh Face Skin and what this business looks like in another six years. But until then, I will continue to do my best to look after your skin, be grateful for each day that I get to wake up and do what I love, and keep striving to do better and be the best possible version of myself as an individual, leader, and business owner.

Elegance and Environmental Awareness Collide at Miss Earth Australia 2023

Photo Credit: Bob Reyes

The night of September 9, 2023, marked an extraordinary blend of beauty, grace, and a commitment to our planet as the highly anticipated Miss Earth Australia 2023 pageant unfolded. With an impeccable lineup of 11 finalists who embodied eco-consciousness, this event showcased not only the beauty of its contestants but also their dedication to environmental advocacy.

The Remarkable Finalists

This year’s finalists were nothing short of exceptional, each bringing their unique charisma and passion to the stage. The 11 remarkable contestants were:

  1. Kritika Sharma
  2. Patricia Sheeran
  3. Deborah Madriaga
  4. Puja Nagaria
  5. Sonia Kekatos
  6. Luna Ojacastro
  7. Kajol Chand
  8. Sarah Tute
  9. Helen Latukefu
  10. Taylor Kuchel
  11. Katelyn Storey

A Night of Splendor and Purpose

The pageant unfolded in four dazzling segments, leaving the audience in awe:

  • Swimwear Round: Sponsored by Styelle Swim, this segment was a showcase of confidence and style.
  • Evening Gown Round: Elegance took the spotlight as the contestants graced the stage in stunning evening gowns.
  • Environmental Hashtag Round: An innovative segment where each finalist chose an environmental hashtag and eloquently explained its significance, emphasizing the pageant’s dedication to sustainability.

Honouring Excellence

The Miss Earth Australia 2023 pageant also recognized outstanding qualities among the contestants with various Sponsor Awards:

  • StarCentral’s Choice: Taylor Kuchel
  • Miss Millionaires Alliance: Helen Latukefu
  • Miss Philippine Airlines: Luna Ojacastro
  • Best in Swimwear: Helen Latukefu
  • Miss Photogenic: Patricia Sheeran
  • Best in Evening Gown: Deborah Madriaga
  • Miss Congeniality: Taylor Kuchel
  • Miss Talent: Kritika Sharma
  • People’s Choice Award: Luna Ojacastro

A Thought-Provoking Final Question

As the night reached its climax, the final five contestants emerged:

  • Patricia Sheeran
  • Deborah Madriaga
  • Luna Ojacastro
  • Kajol Chand
  • Helen Latukefu

With bated breath, the audience awaited the final question, which tested not only intelligence but also the passion for environmental advocacy.

The Crowning Glory

In the end, the winners emerged, each ready to take on their unique roles in advocating for a greener planet:

  • Miss Earth Charity Australia: Patricia Sheeran
  • Miss Earth Fire Australia: Luna Ojacastro
  • Miss Earth Water Australia: Kajol Chand
  • Miss Earth Air Australia: Deborah Madriaga
  • Miss Earth Australia 2023: Helen Latukefu

Photo Credit: Bob Reyes

Celebrating the Heroes Behind the Scenes

It’s essential to acknowledge the dedication and hard work of those who made this extraordinary event possible:

  • National Director: Juliet De Leon
  • Managing Director: Jasper Lim
  • Production Head: Marc Baylon

Their unwavering commitment brought to life a pageant that seamlessly blended elegance with environmental consciousness.

As Miss Earth Australia 2023, Helen Latukefu is poised to represent Australia internationally, advocating for a greener, more sustainable future. Congratulations to all the contestants and the newly crowned queen! 🌏👑 #MissEarthAustralia2023 #EcoQueens #GreenAdvocates