Fashion Designer To Watch Out For In 2021: Introducing The Talented Hasmik Danielyan

Hasmik Danielyan has always been interested in harmony and in finding ways to weave looks together, blending and enhancing styles until the result elicits an emotional reaction. Her passion is to design timeless, feminine, and elegant looks for women who want to turn heads.

Hasmik feels that every woman should feel that her clothes elevate her refinement, allure, and confidence and she has this in mind as she is designing every piece. She likes to envision that the clothes she makes might be passed down through generations like people have done throughout history with truly special attire that carries a memory. She prefers clothes that defy trends and whose style and quality possess longevity. She hopes that her customers see the purchase of one of her garments as an investment rather than an impulse buy. She designs each unique piece from her sunlit atelier in Alicante, on the beautiful Mediterranean coast of Spain. There, she feels comfortable and free to release her ideas and inspirations, and transform them into Analogias designs. She considers all steps significant in the production of her products. She is in close communication with her sewers and trust that each piece will be made with the attention and tenderness it deserves.

Sassy & Co magazine recently caught up with Hasmik to discuss her journey in the fashion industry and here’s what went down:

Can you tell us more about what inspires you to be creative?

With the birth of my daughter came my greatest inspiration. Her entrance into the world gave me a newfound sense of connection and the desire to express it through fashion. I grew up in an artistic household, surrounded by all manners of art and expression and this formation can be seen in my designs.

The new presence of my beautiful daughter acted as the ignition of my vision. I suddenly felt impelled to design special clothes for her and for me, clothes that knitted us together even further. In the beginning, I did it just for us, to represent the intimate bond we shared externally, through color and texture. Clothes that I hope express my artistic vision of luxuriousness, sweetness, and the joy of having my little girl.

Seeing my daughter beside me, dressed as my little twin, gave me a sense of playfulness and joy. As we walked down the street or went about our day in our matching frocks, I noticed the charming looks of strangers. I saw smiles and looks of curiosity. People would approach us with tenderness and tell me how lovely and united we appeared. My designs even struck a chord with women who weren’t mothers. That is when I had the idea to make the experience available to everyone, and Analogias was born.

What do you like most about being a designer?

The creative process …every time I start to work on a new collection, the inspiration, and the final results seems so compelling…when you start on the mood board you yourself don’t know what will come out, the flow of the ideas seems extremely exciting.

Downside to being a fashion designer?

There isn’t. I adore my work and I put all my passion into it.

What has been the most memorable experience of being in the fashion industry so far?

I highly appreciate highly human relations so for me the most memorable experience is the privilege of meeting GREAT people.

Who have been the most interesting people you’ve met so far?

Fashion is a chain work, we can’t function by ourselves, there are so many people behind every project so I can’t single out one person, I have met so many professionals in different fields that have continuously been the source of inspiration for me. It’s the people I work daily with.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

I suppose in every field to make your own way you need to have consistency and perseverance.

Is your family supportive of you being a fashion designer?

My family has been supportive throughout the whole journey. I think without their support I wouldn’t have reached where I’m now.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Obviously, you make a lot of errors along the way but that’s the only way you LEARN…so I wouldn’t change anything. I appreciate my life lessons.

What is the best advice you have ever been given?

From my mother: To achieve something, you need to wake up early and go to be late. Hard work is the key to success.

What are your future plans? Inside your career or out of it.

Obviously to expand my brand Analogias internationally.

The Brutal Truth Of What It Takes To Be A Fashion Designer

I hate to be the one to burst the bubble of fashion enthusiasts, but there are a lot of misconceptions about fashion designing. One of which is the thought that it is easy for you to become part of the statistics of the most popular fashion designers such as Coco Chanel, Alexander McQueen, Louis Vuitton, Georgio Armani, among others. Another misconception is that fashion is all about glamour! Well… Surprise! It’s not. Just like being a famous celebrity, everything that is too good to be true has a certain price to pay for. Third, fashion schools teach only the basic things you need to know. When you eventually go out in the real world to start your business, you will be shocked to find out that you still have a lot to learn.

Passing Through the Eye of a Needle

In all actuality, becoming an established fashion designer is just like becoming a bonafide movie star. It’s like a camel passing through the eye of a needle. First and foremost, you have to compete with famous fashion designers who serve as the edifice of the industry… which is by the way, close to impossible. If you are persistent enough, then, perhaps, you can still land a career in fashion and you might even end up working for a recognized and reputable fashion designer. Start doing your homework and reading other materials that will help you get prepared for the big challenges ahead of you – it’s going to be a bumpy road.

The Price You Have to Pay

If you become an established celebrity, privacy will certainly be a luxury. Do you also know that there are some famous fashion designers that commit suicide? Why is this so? It’s simply because they are not happy…the truth is – behind the fame, popularity, and glamour…there is emptiness deep inside them that cannot be satisfied by self-fulfillment.

Fashion 101

In fashion school, you are taught to sew, draw, sketch, drape and make patterns. Once you have finished the course, you will feel confident that you are equipped with the needed knowledge, skills and values to succeed as a fashion designer. Alas! While the skills you learned in a fashion school are important, some of the stuff you learned is not as practical in the real world of fashion. If you decide to become an intern, you are expected to know how to sketch flats, design clothes using CAD’s, create garment specs and prepare presentation boards. Having said that, it is quite normal that all your ideal expectations will probably be shattered into bits and pieces. Eventually, you’ll realize that you have to mostly self-teach yourself with all the new concepts being thrown at you.

Different Branches of Fashion

Fashion is a massive entity in itself… it is not always about clothes. In fact, there are a lot of niches you can tap into in the fashion industry — you can be a stylist, designer, photographer, forecaster, and merchandiser, among others. If you are lucky enough, you will have the opportunity to experience working with some of them, if not all. And from there, you can weigh things up and determine which category really suits you best. It is important for you to develop an action plan so you’ll more likely have a better chance of reaching your goals.

Fashion Designer In The Spotlight: Get To Know The Talented Kosh Veneficae Himal

Kosh Veneficae Himal started his fashion journey with his mother when he was just 13 years old, she used to be a bridal designer/fashion stylist/ hair and makeup artist, and they used to work together a lot with her clients. Years later he started volunteering for the Colombo Fashion Week helping models to change and get them ready for the show, and that’s when Adam Flamer-Caldera scouted him and introduced him to his sister Anjuli Flamer Caldera. Eventually, he was hired as a model scout/model agent at a leading model agency in Sri Lanka. Fast forward to today and he’s now the talent manager of the agency in Sri Lanka and a proud owner of three successful brands – KOSHE , KALON, and KH2.

We recently caught up with Kosh Veneficae Himal to talk about his journey in the fashion industry and here’s what went down:

Tell us your full name and something about yourself.

I started my Fashion journey with my mother when I was 13 years old, she used to be a bridal designer/fashion stylist/ hair and makeup artist, and we used to work together a lot with her clients. Since my childhood, I was very excited and curious about this industry and mostly I was very fond of fabrics and colors. After my high school education, I managed to do my higher studies at Plymouth University and I was majoring in events, tourism, and hospitality BSc. Meanwhile, during my vacation time, I started to follow my heart and launched my red carpet couture clothing line under the brand name of KOSHE. Most of the celebrities pageant queens and models loved my work and started to buy my designs (that’s how I became a celebrity designer), My very first celebrity actress was Nipunika Hewagamage and she’s one of the reasons why I am here today.

Back in 2015, I was awarded as the best designer of the year and then got the opportunity to showcase my designs at the Asian European Fashion Week in Paris – I was the youngest fashion designer in Sri Lanka who got the opportunity to showcase in an international platform and then I signed a contract with them as a spokesperson. Ever since then I find new talents from around the world so I can give them the opportunity to shine.

How did you get into the fashion industry? How were you actually ‘discovered’?

I used to volunteer for the Colombo Fashion Week backstage – I was helping models to change and get them ready for the show. The atmosphere in that place was wonderful and I was in love with that story. During one of those days, Adam Flamer-Caldera scouted me and introduced me to his sister Anjuli Flamer Caldera who is one of my good friends and she hired me as a model scout/model agent at the leading model agency in Sri Lanka (The Agency Sri Lanka). Working with them was amazing and from that day on I started a new page in my fashion diary. Now I am the Talent manager of The Agency Sri Lanka and a proud owner of three successful brands – KOSHE , KALON and KH2.

My best friend Manasha and I started to style for many clients under the brand name of two broke stylists. I have to say we have styled for several big campaigns and big celebrities such as Brett Lee, Nick Saglimbeni ( A photographer from the Keeping up with the Kardashians) as well as many music videos for leading artists in Sri Lanka as well,
So my fashion journey is still going on.

What do you like most about being a designer?

The most amazing thing about being a designer /stylist is that I get to create new looks, new trends, and new dreams. That’s one of the most awesome things about being a part of this industry. I also get to work with different people all the time, one of my favorite parts of being a designer/stylist is that I get to meet new friends, clients, working partners.

The downside to being a fashion designer?

The stress and workload! Managing an international talent management firm, styling, lecturing and designing is very hard to manage at the same time, so the level of stress is super high.

What has been the most memorable experience of being in the fashion industry so far?

Well, this is a good question, From the day I step into this industry, the entire journey has been a magical and memorable one. I can’t pick one specific experience though!

Who have been the most interesting people you’ve met so far?

Adam Flamer Caldera – Male supermodel in Sri Lanka and the USA, my best friends – Manasha ( Stylist and a Fashion designer ) and Riaan George ( Luxury blogger and Social media influencer).

What has been the most valuable lesson you’ve learned while in the fashion industry.

Follow your dream and focus on your success, Earn people more than money. Do not let others get credit for your fame and your achievements.

Is your family supportive of you being a fashion designer?

They are very supportive and my mother and father are the reason for all my success.

What are your future plans? Inside your career or out of it.

Well, I took a big step as the manager of The Agency Sri Lanka, I believe that is a big progression in my career and I started new project called TAS WORKSHOP 101 with our very own Male Top Model Tymo – my new business partner along with The Agency Sri Lanka – a training program for models and anyone interested in this industry, this platform is a proper finishing course.

Currently, I’, working on my own YouTube Talk show, we are still planning and working on the concept of the show, I want it to be different and a special show that helps the community and the film, Fashion, Drama and music industry of Sri Lanka. I also have a plan to move to India to explore more opportunities.


1. Last good movie I’ve seen: 6 UNDERGROUND
2. What do you consider beautiful and why? Beauty means everything around us, but only the unique eye can catch the real beauty.
3. What haven’t you done yet that you wish you could? Have my own studio / Style house ( Retail, Styling, Photography, Runway rehearsing ) a complete fashion style house / Studio
4. Complete this sentence: “If I had no fear, I’d…” be more open about my opinion regarding some of these local Instagram influencers and models.
5. What is the one “flaw” you wouldn’t change about yourself? I actually love everything about myself, so I don’t know how to answer that question, (laughs) but I would like to say it’s my skin color.