TikTok Fashion: Research explores the demand for the app’s fastest growing trends

Clothes2Order has carried out a study that reveals TikTok’s fastest-growing fashion trends.
The study used Google search data and compared the searches at two points of the year, July to December, to reveal that ‘mini Uggs’ are currently TikTok’s fastest-growing fashion trend, with a remarkable 8233.33% increase in demand over six months.
The data shows the power that TikTok has to create must-have items, especially within the Gen Z adopted Y2K aestheticMini Uggs, first popular in the early 00s, have had almost 30m views on the app, whilst Juicy Couture velour tracksuits have had 7.4m views, leading to a 300% increase in searches.
Opera gloves, often seen on the red carpet, were a surprise new trend, increasing by 84%.
See the full list below:

Rank

Tik Tok Fashion Trend

% Increase in demand over six months

TikTok Hashtag Views

1

Mini Uggs

8233.33%

29.7m

2

North Face puffa jacket

661.90%

79.4m

3

Acne scarf

650.00%

980k

4

Frankie Shop quilted jacket

650.00%

1m

5

Fluffy bucket hat

401.85%

200k

6

Knee high boots

400.00%

46m

7

Juicy Couture tracksuit

306.76%

7.4m

8

Leather blazers

173.41%

12.8m

9

Stirrup leggings

124.24%

66.2k

10

Opera gloves

84.09%

330k

11

Arm warmers

82.43%

3.7m

12

Platform boots

82.42%

57.3m

13

Zara green bag

50.00%

957k

14

Oversized blazer

49.49%

5.4m

15

Catsuits

48.65%

23m
Key Findings
  • Mini Uggs made an explosive entrance back to fashion in October, with over 46,000 new searches.
  • Searches for catsuits, championed by the likes of Kim Kardashian, increased by 48% over a period of six months from July to December.

  • Six-month search data also showed the impact of the Acne multicoloured scarf, increasing searches by 650%.

Editorial credit: Ti Vla / Shutterstock.com

This article was sourced from a media release sent by Leila Jones of Digitaloft