Introducing Sassy & Co Magazine’s top fashion influencers to follow in 2021.
These influential influencers have shown us how to transform their sizable social media following into successful careers and breaking it in the fashion industry – simply by following their passion and working extensively on their personal branding.
Beauty and fashion expert, wildly successful Japanese American YouTube / Social Media guru Roxette Arisa is making a name for herself in the skincare, beauty, and fashion space with over 75 MILLION views and 1.2 MILLION subs on YouTube alone. Whether she is giving tips on how to perfect your makeup for mask-wearing, providing how-to-tips for taking that lust-worthy passport photo, comparing designer and drugstore brands with a split face tutorial, or giving how-to-style basics by using clothes you already have in your closet, Arisa is a quickly rising star who is highly respected for her expertise in the beauty and fashion world.
Arisa’s rise in the beauty and fashion world is quite different from her contemporaries. Growing up in Culver City, California she always knew from a young age what she wanted to be: an Olympic figure skating medalist. She began skating at the age of 4, training and practicing to perfection. By the age of 15, she moved to Detroit where she was selected for the Jr. National Team as part of a duo ice dancing partnership. Arisa then moved to Canada, where she was being groomed to compete internationally for Canada, and in 2016, at 17 years old, she and her partner placed Silver at sectionals solidifying her stance as a competitor. But soon after, her world was rocked when her partner suddenly retired, and in 2017 she found her dreams of competing in the 2018 Olympics in Pyeong Chang all but a fleeting dream. The reality was that it would be near impossible to find a new skilled partner in time. But Arisa had found another passion.
Since a young age, she had worn makeup for skating competitions and as she got older, she realized that she had found an appreciation for applying and learning new makeup techniques. She often trained in skating for 8+ hours a day, but at night she would spend her time watching makeup tutorials online and she decided to create a YouTube page herself. To her, makeup was something that always gave her confidence and she wanted to share her advice with others. Before long, her following and views began skyrocketing and she realized that when one door closes another one opens. She decided to retire from skating and instead focus on her new passion – the beauty and fashion world. She packed up her bags and moved back home to Los Angeles. Around this time, brands began to take notice. In only a couple of years, Arisa has quickly become a favorite for beauty and fashion brands alike, and has become a beauty ambassador to Smashbox, e.l.f., partnered with brands like Revolve, Olay, Murad, NARS, Maybelline, MAC, Instagram, Clarisonic, Neutrogena, Kate Somerville, CeraVe, IPSY, L’Oreal, Lorac and created her own collections for Milani and SIGMA to name a few.
Natalija Ugrina is a stunning actress and fashion model who is currently based in Los Angeles, California. She was originally born in Croatia and was raised by her mother, Ketrin Buljević, who’s a writer and a poet. She kickstarted her modeling career at the age of 16 by joining Elite Model Management which enabled her to work with various fashion designers and appear in notable publications such as Vogue Italia, Elle, and Harper’s Bazaar as well as grace high-profile fashion shows from all over the world. Eventually, she decided to shift gears and pursue a career in acting. She moved to Los Angeles to study acting at Lee Strasberg Theatre and Film Institute which led to numerous acting gigs. Some of her film credit includes the College Ball movie, Fight of Fury, and A Life Well Lived. She has also appeared in music videos such as 5 Seconds of Summer’s “She Looks So Perfect” which garnered over 300 million views as well as Action Bronson’s music video for “Baby Blue” featuring Chance the Rapper. She currently resides in Los Angeles, California, where she constantly works tirelessly to build her career.
Jarry Lee is a successful self-made entrepreneur and influencer who changed careers from journalism to entertainment and created a highly lucrative social media business empire for herself. Jarry has a following of over 750,000+ across her verified social media channels and appeared as herself on the Netflix show Dating Around (season 1), and in commercials for AT&T, Dr. Brandt Skincare, and various L’Oréal brands. As a model and actor, she has worked with Maybelline, Lancôme, Bobbi Brown Cosmetics, Revlon, Apple, Google, Ben & Jerry’s, Nike, and other companies.
She has been featured in VOGUE Italia, POPSUGAR, Mic, Elite Daily, NY Daily News, AM New York, Authority Magazine, The New York Times, Cliché Magazine, Thrive Global, TMS, MESS Magazine, MOVER Magazine, and many other publications.
Jarry has a following of 650,000+ on Instagram and 35,000+ on TikTok, and 350,000+ streams on Spotify, and has done social media campaigns for Clinique, Giorgio Armani Beauty, ASICS, Olay, AT&T, NYX Cosmetics, KISS Beauty Products, ModCloth, and other fashion/beauty, fitness, and lifestyle brands.
Radmila Lolly is an acclaimed classical singer as well as a high fashion designer. Over the past few months, her singing career has skyrocketed when she reached the top 25 of the Billboard Dance Chart with her single ‘U R Moving Me’ which also featured Dani Hagan.
Radmila presented her last album “Wonderland” at the famous Carnegie Hall. She decided to combine her talents as a singer and a designer and presented her couture collection during her concert while putting up an unforgettable show.
This inspirational woman is the sole designer of the couture fashion house Eltara Casata @eltaracasata. The largest influence on her designs is her musical exploits. For Lolly, her two artistic mediums inspire and feed off each other; the textures of her designs are innately linked to the textures of her music.
Her fashion collection has been featured at Barneys Madison Avenue Trunk Show, alongside designers such as Zac Posen, Naeem Khan, J. Mendel, as well as at the Daytime Emmy’s Ceremony, and many more. It has also been featured by Vogue Italia, and Harper’s Baazar, among others. Radmila Lolly has a huge number of requests from celebrities to wear her gowns for award ceremonies or red carpet events. In fact, we have seen several artists wearing Radmila Lolly’s dresses, such as Gayle King, Bebe Rexha, Mya, Miss Universe 2018, Miss USA 2018, Miss USA 2017, to name a few.
Kaitlin Marianelli may look stunning on the outside – but she also has brains to match her beautiful face and toned body. Her field of study is in fact Nanomaterials Engineering, and she eventually wants to work in fields such as tech, robotics, or aerospace. She was initially discovered by her agency via Instagram while she was doing her Master’s degree. She immediately signed with them after graduating and for the next 2 years after that, she lived in Asia, getting signed with other agencies in Hong Kong and Japan.
Lydia Bielen is a stunning model who hails from Georgia, USA. She grew up in a small town with her mother, her 2 sisters, and her grandparents. She was a teenager waitressing at a restaurant in her home town when she was first discovered. An agent came in to eat, saw her, gave her a business card, and said to call them and she was assured that she would never work in a restaurant again – the rest you can say is history.
Evelyn Casandra Ellis
Evelyn Casandra Ellis is currently represented by Royalle Modelling and she has been modelling for 3 years now. She enjoys every shoot equally so it’s hard for her to pick just 1 modelling job that really stands out for her. However, she loves animals so it would have to be when there was a snake on set for a QP magazine shoot. She also feels that the animal that describes her best would have to be a Honey Badger because it’s such a cute, sweet, innocent-looking animal but in reality an actual badass. Small but strong!
Hanli Hoefer started her career in modeling working part-time for small business owners and blog shops. Eventually, she reached out to her mother agency Avenue Management as she believed that she could model full time and she wanted to learn more about the fashion industry. After 2 years of successfully modeling fulltime, she auditioned for MTV Asia, she won the part as a presenter, and the rest you can say is history.
Vindy Krejčí initially never had any plans of becoming a model, but when opportunity knocked on her door – she decided to take a chance, and now she couldn’t be happier with her decision. Vindy is a half Vietnamese and half Czech model who’s currently based in the Czech Republic. She was fifteen when she appeared in her first fashion show and she loved the experience so much that she went on to appear in more fashion shows. Besides modeling, Vindy has also done quite well in the pageant world, she won the title Miss Karkulka Mácha in 2015, she placed 3rd runner up in Miss Caddy 2014 pageant and she also placed top 10 in the national beauty pageant, Miss Czech Republic.
Valeria Sizova’s appeal is definitely in her stunning features and smoking hot body. She’s a model, dancer and a choreographer who’s based in Sydney, Australia and in fact, she recently opened her own dance and entertainment company called ICrave Dance & Entertainment. She has placed in a number of high profile modeling competitions such as Miss Supercars, Maxim’s Swimwear Model of the Year competition or the World Miss All Nations and is currently the reigning Miss Multiverse Russia.
Being a model can be difficult, often requiring people to make tough sacrifices. However, it can also prove to be a highly rewarding experience. For Stephanie Hunt, modeling has allowed her to travel around the world, get involved with high profile names such as Guess, Revlon, designer Melba Aros, Lady Jayne, Toscow Jewelery, celebrity hairstylist, David Babaii and magazines such as Camilla, RUSSH, Cosmopolitan, and FTV as well as meet a lot of interesting new people.
It was her family’s move to Australia that kickstarted Marona Tanner’s successful modeling career. Her stunning beauty, a result of her Egyptian heritage, drew the admiration of anyone she came across with and for good reason. Besides being a fulltime model and a high-profile Instagram star with nearly half a million followers, Marona also possesses an acting degree, she’s a sculptor and animator, as well as an accomplished belly dancer – so it’s safe to say that Marona is a force to be reckoned with in the entertainment industry.