Introducing The Brand Behind The Cover Of The Latest Issue Of Sassy & Co: Mr. Gino-o

Cover Photography by: Bilgaer Photography

Mr Gino-o recreates Barong Tagalog to look trendy and contemporary without losing the Cultural aesthetic of the Classic Barong. Mr Gino-o; Made For Men was created to promote Philippine products and materials, including abaca, jusi, pinya, banana fiber, inaul, inabel, and tinalak hand-woven cloths, designed and crafted by Filipinos tailored for the International market.

Each collection is based on the creative concept of Albie Prias.

They have created Mr Gino-o, Made For Men, to promote Filipino-designed men’s garments using Philippine-sourced materials designed and crafted by Filipino Designers and tailors.

Their purpose is to discover the uses of these materials in clothing, explore the artistic abilities of Filipinos, and, in turn, provide jobs and sources of income for the unemployed and unprivileged families.

The creation of the House of Filipino Designers under Mr. Gino O’s visionary leadership is a testament to the commitment to promoting Filipino-designed men’s garments. Utilizing locally sourced materials crafted by Filipino designers and tailors, this initiative seeks to showcase the artistic prowess of Filipinos while contributing to job creation and providing a source of income for underprivileged families.

Mr. Gino O’s latest releases—The Avante Garde, Traditional, and Wearable Collections—are more than just fashion statements. They are a tribute to the Wonders of the Ocean, advocating for the preservation of endangered coral reefs worldwide. The collection communicates a powerful message about environmental conservation through each meticulously designed piece.

The gifted in-house designers—Ruel Rivera, Olan Roque, Kimi Go, and Manny Deiparine- are at the core of the Bachelor Collection’s success. Their creative vision and craftsmanship have brought to life collections that celebrate Filipino culture and contribute to the global fashion narrative.