Maybelline New York Transforms the Beauty Game in Roblox: An Immersive Fusion of Makeup and Music

Maybelline New York has taken a bold step into the digital realm of Roblox, captivating an entirely new audience of makeup enthusiasts. Through a strategic partnership with Splash, the brand has launched a comprehensive 360-degree campaign tailored specifically for the vibrant music community thriving within the Roblox universe.

In this virtual landscape, Maybelline offers a plethora of virtual makeup looks, engaging mini-games, and exclusive music, crafting an immersive experience that celebrates self-expression, a fundamental value of Maybelline New York.

The heart of Maybelline’s initiative, the “Makeup Your Mix” campaign, extends a warm invitation to Roblox users, encouraging them to dive into captivating experiences within the Maybelline New York lounge and the Graffiti Room. These virtual spaces serve as dynamic canvases for users to unleash their creativity, experimenting with a diverse range of Maybelline products. For instance, users can utilize Vinyl Ink and Falsies Surreal Mascara to create digital graffiti masterpieces. The campaign introduces six distinct makeup looks, featuring beloved Maybelline franchises like SuperStay Vinyl Ink Lip and SuperStay Matte Ink Lip, alongside innovative newcomers such as Falsies Surreal Mascara and Color Tattoo Eye Stix. Whether users are seeking a bold and edgy aesthetic or a subtle and natural style, our virtual platform provides a myriad of options and inspiration for all.

Emily Arkells, Maybelline New York’s Vice President of Digital, expresses, “As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression. Our partnership with Splash on Roblox allows us to seamlessly integrate our products into an interactive world. With a diverse range of virtual makeup looks created by talented makeup and 3D artists, users can now experiment with different styles and expressions within the virtual world of Roblox through the music game Splash. This collaboration perfectly aligns with Maybelline New York’s core values of self-expression, play, and empowerment, making self-expression accessible to all, wherever they engage with our brand.”

Richard Slatter, Head of Partnerships at Splash, articulates his pride in the collaborative effort among Maybelline, Super League Enterprises, United Talent Agency, Roblox, and Splash for this activation. “The team all brought their A-game to the table for this activation. I am really proud of what we’ve accomplished together, and our community absolutely loves it! Splash players, who are creative young people, are highly engaged, and we would love to work with more brands trying to reach this audience, not just on Roblox but across our other products as well.” 

Maybelline acknowledges the influential role of music as a canvas for personal creativity and self-expression. In alignment with this philosophy, the brand has joined forces with virtual DJ Kai to unveil her latest track, “Fantasy.” Until September 28th, users are invited to remix the song and partake in Kai’s exclusive listening party. Through engaging gamification and branded activations, participants have the chance to win and collect an array of Maybelline merchandise and clothing.

This dynamic campaign opens the gateway for users to immerse themselves in the virtual universe of Maybelline’s Makeup Your Mix on Roblox, where the bounds of creativity are boundless.

This article was sourced from a media release sent by PR Newswire.

Meet The Entrepreneur Behind The Cover Of The September 2023 Issue Of Sassy & Co: Amelia Goff

Amelia Goff, the visionary behind Fresh Face Skin, has journeyed from a pharmacy enthusiast to a thriving skincare brand founder. Her fascination with skincare began in her teenage years while working at a pharmacy, initially drawn in by beautifully designed product packaging. As she delved deeper into skincare, she discovered the transformative potential of specific ingredients in improving skin health and appearance.

Amelia’s passion for skincare became deeply personal when she battled acne at 14, linked not only to adolescence but also underlying gut issues. Conventional treatments, like antibiotics and birth control pills, only provided temporary relief and exacerbated hormonal imbalances. Experimenting with over-the-counter acne products left her with sensitive, reactive skin.

These experiences fuelled her mission to empower clients through skin education and address root causes rather than mask them. She entered the beauty and skincare industry, offering education and hands-on therapy, fostering confidence and knowledge in clients’ skin journeys.

Recognizing a gap in the market, Amelia founded Fresh Face Skin, committed to affordable, result-driven, natural skincare that harnessed the power of naturally derived ingredients. Despite her lack of business experience, she collaborated with Australian manufacturers and formulators who shared her vision.

Amelia’s dedication to supporting Australian small businesses and female entrepreneurship underscores her belief in empowering others. She envisions Fresh Face Skin becoming the most trusted natural skincare brand, expanding into new markets like New Zealand.

The brand’s product range evolves to meet customers’ skin needs, consistently delivering on the promise of visible results. Fresh Face Skin’s commitment to simplicity, affordability, and sustainability remains unwavering, with new, user-friendly, recyclable packaging in the works.

Amelia’s unwavering passion for skincare, commitment to natural ingredients, and dedication to skin education have propelled Fresh Face Skin’s success. Her journey is an inspiration for those seeking to make a meaningful impact in the skincare industry, and the brand’s future is poised for even greater achievements.

Sassy & Co magazine recently caught up with Amelia to discuss her journey as an entrepreneur, and here’s what went down:

What initially ignited your fascination with skincare ingredients and the world of skin care during your early career at a pharmacy?

I think the packaging initially drew me in (as I’m sure it does for many!). Being a young 15–16-year-old, observing the wonderful colours and designs and different bottles got me excited… the power of marketing and packaging. I remember thinking – these bottles are like magic for the skin! Then, when I began to read the product descriptions and the following ingredient listings, I was fascinated with how certain ingredients, when put into a specific formulation, can do so much to improve the skin and its appearance. I then started to self-research skincare ingredients and how each assisted the skin in different ways, and that’s when my love for skincare began.

How did your personal experiences with skin conditions such as acne drive your dedication to studying the skin industry for over 12 years?
Being a hormonal young woman, I developed acne at around 14. Looking back now, I know that it was not only due to internal hormonal changes caused by adolescence but also underlying gut issues that, to this day, I continue to treat and monitor. After all, internal imbalances will always reflect external skin imbalances. My mother has always been holistic and tried many off-the-shelf supplements to try and assist with my acne, but it just wasn’t enough. Back then (18 years ago), and to this day, the go-to option is to go to your local GP and be prescribed antibiotics or a form of birth control – such as the contraceptive pill, to MASK the problem. So, from age 14, I was on various antibiotics and a contraceptive pill to improve my acne. This only led to further hormonal issues and imbalances later in life and contributed to my poor gut health. Instead of treating the trigger of my acne, it only covered up the internal issues for a short-term skin fix. I also tried off-the-counter harsh topical acne products – high in benzol peroxide (literal bleach!) to dry out my acne and surface bacteria – to help clear my skin… But this only led to sensitive and reactive skin, stripped of its natural oils, and exposed my skin to harsh environmental elements, which left it red, irritated, and dry.

Knowledge is power, and lack of skin knowledge leads to rash decision-making that can cause the skin more harm than good. In reality, skin issues can have a detrimental effect on a person’s mental and emotional health. Your skin is your first point of contact, and there’s real power in being proud of the skin you’re in, wearing the skin you’re in with confidence, and not feeling the need to hide or cover up external skin impurities. I started my journey into the beauty and skin industry to empower my clients on their skin journey – through skin education while nurturing the skin lipid barrier function, aiming to balance the skin rather than strip the skin, while helping my clients resolve their skin triggers rather than masking the root of their skin issue so that I could change their skins health, long term, rather than short term. The more I studied and treated skin, the more I felt I needed to share my knowledge and skill with other skin therapists and fill what I believed was a gap in the market for treating skin with a focus on education and long-term skin health. So I followed my instinct and went on to complete my training and assessment certificate so that I could train within the beauty industry as a qualified trainer with the skill set to adapt my training approach to different learning styles, ensuring that each of my students was absorbing the information given and getting the most out of my training sessions. I then spent years working as a trainer within the skin industry, layering on my therapists’ skill set and skin knowledge while supporting and guiding them to treat through expressed education, to allow the client also to feel confident, knowledgeable, and empowered on their skin journey; allowing them to move forward with a clear understanding of their own skin and as a result, make calculated, educated choices around their skin needs.

Could you share your journey transitioning from a skin therapist and trainer to the founder of Fresh Face Skin?

During my years of treating and training skin, I found a real gap for affordable skincare that was true to its word and was sustainable for clients to use long term. The more I researched skincare formulation and active ingredients, the more I became curious and aware of the importance of what we apply to our skin daily! Our skin is our largest organ, and essentially everything applied to it topically absorbs into the blood, so the more I became aware of ingredients, the more I was aware of just how many hidden synthetic and toxic ingredients there are in skincare.

The most active skincare ingredients originate from nature… So why put toxic, synthetic ingredients into a formulation? Why not let the naturally derived ingredients shine and do what they do best for the skin, with the added benefit of being safe to use long term?

Eight years ago, when Fresh Face Skins’ journey had just begun, natural skincare was either not result-driven enough for clients to use long-term or was too expensive to purchase ongoing… So, the idea started to bring Fresh Face Skin to life! A result-driven, natural skincare range that was simple to use and provided real skin results without the high price tag so that consumers could sustain their long-term skin results.

What were the key insights or realizations from working with clients that inspired you to create a skincare range focused on simplicity, affordability, and sustainability?
I noticed clients were overwhelmed when it came to skincare. Skincare is a saturated industry, and there are so many options to choose from. This leaves consumers feeling overwhelmed and unsure about the best product for them, their skin needs, and where to start. Skincare can also be misleading and expensive, and for those desperate to improve their skin appearance and health, it can be a roller coaster of emotions – initial excitement and hope created from false marketing claims that then turn to feelings of anger, frustration, and disappointment, often leaving consumers feeling unheard and used. I was sick and tired of the false claims skincare companies made and the ridiculous price markup that big brands get away with. I was tired of seeing harsh ingredients within skincare products that made a short-term improvement by masking the skin issue rather than safely working with the skin and treating the skin’s cause. So Fresh Face Skin was born, with a promise I made to myself always to provide high quality, 100% natural, and toxic-free skincare that was trialed and tested on REAL people with REAL skin concerns and that actually followed through with its claims and was reasonably priced, so that consumers could see the skin results, then maintain those results, long term.

Establishing Fresh Face Skin must have come with its share of challenges. Could you elaborate on some of the obstacles you encountered during your journey and how you overcame them?
As I always say, it’s one thing to have a dream and another to make that dream a reality long-term. Being a beauty therapist and trainer with no background in business product, manufacturing, or formulation – has definitely been a challenging journey! Once I dedicated myself to making Fresh Face Skin a reality, I went into research mode to investigate where to start. I found numerous Australian-based manufacturers and formulators/chemists that specialised in natural skin care. I set up meetings with each one until I found businesses that aligned with my vision and values for Fresh Face Skin. The real journey began from there, and the thousands of never-ending to-do lists followed!

As someone who had never run a business, starting Fresh Face Skin from scratch was a major learning journey. I started small so that when mistakes were made, they were easy to rectify. I leaned on experienced professionals within the field – such as my manufacturer, formulator, and brand designer- for advice and recommendations and always trusted my gut instinct. Of course, there are many obstacles you constantly encounter when starting and running a business, but it’s HOW you overcome them that matters. I have had thousands of product tubes come open; products explode during manufacturing, website crashes during online sales, etc… The list could go on and on. But, if you can reflect on every challenge that presents itself to you as an opportunity to learn and improve for the future, you will forever be evolving into the best leader and business owner you can be. Mistakes are just opportunities to learn, and I can honestly say that the ‘mistakes’ I have made in the past have made me change and adapt my way of thinking, processing, and planning my business and have resulted in me changing course and troubleshooting in a way I wouldn’t have been able to do if that ‘mistake’ didn’t occur in the first place. My best advice when faced with an obstacle – is to lean into the challenges you are faced with and see them as only ADDING to your business journey rather than taking away from it.

The ethos of supporting Australian small businesses and female entrepreneurship shines through in your brand. Could you explain why these values are so integral to your business model?
Because without small business, the world would lose its sense of freedom. Small business allows individuals to work towards creating a vision. It brings communities together. It’s personalised. There are people behind small businesses who truly care… because when you support a small business, you support someone’s dream.

Supporting Australian small businesses and female-owned and run businesses makes me feel empowered and proud. I am proud of this country that I live in and am proud to be a woman in business. The sense of accomplishment, self-belief, and self-worth that I feel each and every day is thanks to my business and its success, its journey, and what it offers to our customers. By supporting small businesses and women in business, I am able to pass this on to them – ensuring that they, too, can build on their dreams and feel deep accomplishment for their success and efforts.

Launching a skincare brand involves extensive research and collaboration. Can you elaborate on the process of bringing your dream to life and the role of experts in this endeavour?

I’ve always been skincare and ingredient-obsessed, so before I even reached out to experts within the field, I had a very clear vision of my initial product range and the benefits and features of each. I had a clear list of the key natural ingredients that I wanted in each product, what skin concerns each product would be designed for, and the smell and texture of each product needed to be. As I wanted Fresh Face Skin to work with the skin and not against it, I had non-negotiable ingredients to include in each formulation to ensure the skin’s lipid barrier was nurtured and restored. From there, I started my collaboration with professionals within the field, such as my product chemist/formulator – who brings my products to life, ensuring each ingredient is stable and effective in its delivery to the skin, as well as each formula being a safe and effective PH for human use while being able to withhold to a certain temperature, without bacteria growth. My manufacturer – who creates our products in bulk, as per our formulas, and fills them into our packaging and my brand designer – who has helped make Fresh Face Skin the stand-out skincare it is today – via the packaging you are drawn to and the website that helps get our skincare in the hands of thousands! These three key experts are smart, intelligent women in business whom I now call dear friends who have been with Fresh Face Skin since the very beginning and are still by my side eight years later today.

Fresh Face Skin began with just three essential products and has now expanded to a range of twelve (soon to be 13!). Could you describe the process of constant work, research, and development that has contributed to this growth?

To stay relevant, you must be relevant, and that means constant research to improve further, evolve, and layer upon your business and brand. The skincare industry is saturated, so staying up-to-date and exciting to our consumers is a must! As I personally love skincare, I am constantly researching competitors and trends, as well as recent product development and results, to ensure that we continue to stand out from the rest and grow as a brand. Constant ingredient research is done by myself and my formulator to ensure we continue to use ingredients within our product formulations that are innovative, result-driven, and have scientific claims to ensure we truly can achieve the results we aim for within our skincare range.

I started small, with an initial three products that worked as a serum and moisturiser in one – for deeper skin correction while ensuring that the skin’s surface was protected and upheld in its moisture and oil production. This drew our customers in, as this approach was a simple and effective way to treat the skin… Something that pulled us apart from the rest. By starting small and with this innovative twist on skincare, I ensured that I had a customer base and a need to expand my range further. It also gave me breathing space to learn and grow as a business owner. It’s now been six years since officially launching Fresh Face Skin. Over that time, I have continued to add to our range, filling the gaps where needed and listening to our customer’s needs and wants to ensure I continue to offer a range that’s appreciated and that, collectively, provides the best results possible for our customers’ lifestyle, budget, and skin concerns.

Building a successful empire requires unwavering dedication. How has your passion for skincare and commitment to using naturally sourced ingredients been fundamental to the success of Fresh Face Skin?

It has been the constant drive behind Fresh Face Skin! You never start a business for money – you start a business to fulfill a deep passion. Passion pushes you to take risks and gets you through the challenges, the long days, and, at times, the no social life and stress. It’s what keeps you going, researching, adapting, and growing…

It’s what creates a successful business that stands out from the rest. Because of my passion for skincare and natural ingredients, I genuinely enjoy the constant hard work it takes to make this business successful. Working on my business, honestly, never feels like ‘work,’ and that’s the key to long-term success.

Looking ahead, what can we expect from Fresh Face Skin in the future, given your track record of persistence, research, and ongoing development?

The world is our Oyster!

I want Fresh Face Skin to be the most trusted natural skincare brand on the market. I see our brand awareness continuing to improve and, as a result, getting into the hands of many more, continuing to bring self-confidence to those who trust us with their precious skin. We are branching out to New Zealand shortly and will continue to expand Fresh Face Skin, making it more accessible to more countries worldwide. I see further growth and development in our product range – ensuring that we continue to deliver to our customers’ skin needs with our skincare.

We have just finalised new branding and packaging for the entire Fresh Face Skin product range, which will begin to roll out in the next couple of months, so keep your eyes peeled!  This new packaging is 100% recyclable, easy to use, with no product wastage, and will make it easy for our customers to differentiate between each individual product within the range. I see further development to what we offer within the Fresh Face Skin brand, to our Melbourne-based skin clinic – Fresh Face Skin salon, where we have skilled dermal clinicians that treat skin hands-on, as well as further development when it comes to skin education that we deliver to our Fresh Face Skin community; ensuring that we continue to empower our clients on their skin journey and make this education as accessible as possible, across many different avenues, so that they can truly understand their skin, what its saying, how to assist it and what choices to make around their skin needs for the future.

I follow the Kaizen method constantly. Making continuous small changes and improvements daily to do better. Learning from what didn’t work, adapting to what did work, taking a leap, and trying something new. This mindset and continuous improvement continue to help Fresh Face Skin grow and mould into the business it is today and will be tomorrow. I look forward to all that’s ahead for Fresh Face Skin and what this business looks like in another six years. But until then, I will continue to do my best to look after your skin, be grateful for each day that I get to wake up and do what I love, and keep striving to do better and be the best possible version of myself as an individual, leader, and business owner.

Elegance and Environmental Awareness Collide at Miss Earth Australia 2023

Photo Credit: Bob Reyes

The night of September 9, 2023, marked an extraordinary blend of beauty, grace, and a commitment to our planet as the highly anticipated Miss Earth Australia 2023 pageant unfolded. With an impeccable lineup of 11 finalists who embodied eco-consciousness, this event showcased not only the beauty of its contestants but also their dedication to environmental advocacy.

The Remarkable Finalists

This year’s finalists were nothing short of exceptional, each bringing their unique charisma and passion to the stage. The 11 remarkable contestants were:

  1. Kritika Sharma
  2. Patricia Sheeran
  3. Deborah Madriaga
  4. Puja Nagaria
  5. Sonia Kekatos
  6. Luna Ojacastro
  7. Kajol Chand
  8. Sarah Tute
  9. Helen Latukefu
  10. Taylor Kuchel
  11. Katelyn Storey

A Night of Splendor and Purpose

The pageant unfolded in four dazzling segments, leaving the audience in awe:

  • Swimwear Round: Sponsored by Styelle Swim, this segment was a showcase of confidence and style.
  • Evening Gown Round: Elegance took the spotlight as the contestants graced the stage in stunning evening gowns.
  • Environmental Hashtag Round: An innovative segment where each finalist chose an environmental hashtag and eloquently explained its significance, emphasizing the pageant’s dedication to sustainability.

Honouring Excellence

The Miss Earth Australia 2023 pageant also recognized outstanding qualities among the contestants with various Sponsor Awards:

  • StarCentral’s Choice: Taylor Kuchel
  • Miss Millionaires Alliance: Helen Latukefu
  • Miss Philippine Airlines: Luna Ojacastro
  • Best in Swimwear: Helen Latukefu
  • Miss Photogenic: Patricia Sheeran
  • Best in Evening Gown: Deborah Madriaga
  • Miss Congeniality: Taylor Kuchel
  • Miss Talent: Kritika Sharma
  • People’s Choice Award: Luna Ojacastro

A Thought-Provoking Final Question

As the night reached its climax, the final five contestants emerged:

  • Patricia Sheeran
  • Deborah Madriaga
  • Luna Ojacastro
  • Kajol Chand
  • Helen Latukefu

With bated breath, the audience awaited the final question, which tested not only intelligence but also the passion for environmental advocacy.

The Crowning Glory

In the end, the winners emerged, each ready to take on their unique roles in advocating for a greener planet:

  • Miss Earth Charity Australia: Patricia Sheeran
  • Miss Earth Fire Australia: Luna Ojacastro
  • Miss Earth Water Australia: Kajol Chand
  • Miss Earth Air Australia: Deborah Madriaga
  • Miss Earth Australia 2023: Helen Latukefu

Photo Credit: Bob Reyes

Celebrating the Heroes Behind the Scenes

It’s essential to acknowledge the dedication and hard work of those who made this extraordinary event possible:

  • National Director: Juliet De Leon
  • Managing Director: Jasper Lim
  • Production Head: Marc Baylon

Their unwavering commitment brought to life a pageant that seamlessly blended elegance with environmental consciousness.

As Miss Earth Australia 2023, Helen Latukefu is poised to represent Australia internationally, advocating for a greener, more sustainable future. Congratulations to all the contestants and the newly crowned queen! 🌏👑 #MissEarthAustralia2023 #EcoQueens #GreenAdvocates

The Fashion-Forward Investor: How to Navigate Inflation While Maintaining Your Stylish Wardrobe

Inflation can be a challenging economic reality that affects many aspects of our lives, including our fashion choices. Rising prices might make it seem like staying fashionable is a luxury reserved for the affluent, but with some savvy strategies, you can maintain your sense of style without becoming broke. Here are some tips for staying fashionable during inflationary times:

Prioritize Versatility

Invest in versatile wardrobe staples that can be mixed and matched to create multiple outfits. Pieces like a well-fitted blazer, a classic white shirt, or a good pair of jeans may be dressed up or down to fit different situations. Versatile items offer more value for your money since they can be worn in different ways.

Thrift and Vintage Shopping 

Thrift stores and vintage shops can be treasure troves for fashionable finds at a fraction of the price of new clothing. These stores often carry unique, one-of-a-kind pieces that can add character to your wardrobe. Take your time browsing through the racks, and you might discover some hidden gems.

Focus on Quality Over Quantity

In times of inflation, instead of frequently purchasing low-quality, disposable fashion, it is better to invest in high-quality items that will last longer. Quality garments may have a higher upfront cost, but they often prove more cost-effective in the long run as they endure wear and tear better and require fewer replacements.

Learn Basic Sewing Skills

Learning some basic sewing skills can be empowering and cost-effective. You can repair minor damages or alterations on your clothes, extending their lifespan. Simple tasks like sewing on buttons, hemming pants, or fixing small tears can save you money and keep your wardrobe in tip-top shape.

Accessorize Creatively

An outfit’s accessories may make or break it, and they’re often more affordable than clothing items. Invest in a variety of accessories like scarves, belts, hats, and statement jewelry to refresh your look without having to buy entirely new ensembles.

Embrace Minimalism

Consider adopting a minimalist approach to fashion. Fewer clothing items in your wardrobe can make it easier to mix and match, reduce clutter, and keep your style streamlined. Focus on pieces you truly love and wear frequently, rather than accumulating a large collection of items you rarely use.

Rent or Borrow

For special occasions or one-time events, consider renting clothing or borrowing from friends and family. There are online platforms that offer clothing rental services, allowing you to wear high-end designer pieces without the hefty price tag.

Keep an Eye on Sales and Discounts

Monitor sales, discounts, and clearance sections at your favorite stores. Many retailers offer seasonal sales or clearance events where you can snag stylish pieces at a fraction of their original price. To learn about deals, subscribe to newsletters and follow brands on social media.

Practice Mindful Shopping

Before making a purchase, consider whether you actually need the item and whether it will go in with your current clothing. Avoid impulsive buying and focus on making intentional purchases that align with your style and budget.

DIY Fashion Projects

Explore your creativity by trying out do-it-yourself (DIY) fashion projects. You can transform old clothing into something new, embellish plain garments, or experiment with dyeing techniques. You can personalise your closet without breaking the bank with DIY projects.

In conclusion, staying fashionable during inflationary times requires a combination of smart shopping strategies and a mindset shift towards quality, versatility, and sustainability. By making thoughtful fashion choices, embracing second-hand options, and practicing resourcefulness, you can continue to express your personal style while keeping your budget in check. Remember, true style isn’t defined by the price tag but by the confidence and creativity with which you wear your outfits.

Sizzling Styles and Culinary Delights: Winter Glam 2023 Takes Sydney’s Fashion Scene by Storm!

Sydney’s fashion scene was ignited on August 12, 2023, as the Winter Glam 2023 event unfolded at The Grand Ballroom 2 Australia Ave, SYDNEY Olympic Park NSW. This dazzling affair showcased a convergence of renowned designers, stunning models, and delectable cuisine, making it an evening to remember.

The event brought together an array of celebrated designers, each contributing their unique flair to the runway. Among the prominent names was Tommy Ge of Leatheron, renowned for his exceptional creations in the realm of leather fashion. Ranjita Sharma, a couture designer known for her intricate and luxurious designs, also graced the event with her presence. Adding a touch of eco-consciousness to the showcase was eco-fashion designer Rene Rivas, captivating the audience with his sustainable creations.

What set Winter Glam 2023 apart was its incorporation of pageantry and modeling excellence. The runway featured the stunning finalists of Miss Earth Australia 2023, radiating confidence and beauty. Collaborating with these remarkable models were GEM Models and StarGazer models, who effortlessly breathed life into the designs of the featured designers.

The event was not only a visual delight but also a culinary journey. Attendees were treated to an array of delectable dishes that delighted the taste buds and added a gastronomic element to the evening.

Held at the Proxima Hub, The Grand Ballroom served as the perfect backdrop for this glamorous extravaganza. The venue’s opulence and sophistication set the tone for a night of elegance and style, where the fusion of fashion and luxury came to life.

Among the models who graced the runway were the talented individuals from StarGazer models, including the likes of Michael El-Bacha, Kristin Venae, Joanne Gunay, Gwen Barcenas-Hensley, and Hallie Evans. Additionally, the event saw the presence of GEM Models, featuring accomplished models like Randeep Singh, Leah-Nora W., and Bianca H.

Leading the event with their expertise were industry veterans Jasper Lim, Julieta De Leon, Marc Baylon, and Mikoi Dris. Their influence and experience added a touch of professionalism to the proceedings, ensuring that the event unfolded flawlessly.

As the evening came to an end, Winter Glam 2023 left a lasting impression on the attendees, resonating with the harmonious blend of fashion, talent, and culinary excellence. The event showcased not only the creative brilliance of designers but also the confidence and elegance of models who walked the runway with grace. Winter Glam 2023 was a true celebration of the arts, making it a remarkable chapter in Sydney’s fashion calendar.

Meet The Rising Stars Behind The Cover Of The August 2023 Issue Of Sassy & Co: Genevieve Macabenta & Kristen Santos

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In a dazzling display of talent, beauty, and accomplishment, Sassy & Co magazine proudly presents Kristen Santos and Genevieve Macabenta as the cover models for its August 2023 issue. These two remarkable women exemplify the essence of empowerment, breaking barriers, and forging their paths in their respective fields. Their stories, as featured in this special edition, inspire readers to chase their dreams, make a difference, and leave an indelible mark on the world.

Kristen Santos

Kristen Santos, affectionately known as “Tootsie Aseron,” has woven a tapestry of remarkable accomplishments, from the dazzling world of pageants and modelling to the realm of compassion and philanthropy. Her life story is a testament to her unwavering spirit, resilience, and boundless dedication to making a positive impact.

Beginning her journey at a tender age of 9, Kristen’s passion for pageantry and modeling ignited. Little did she know that this spark would lead her on a path of empowerment and influence that would touch countless lives.

Marriage embraced Kristen’s life at the age of 19, and she soon donned the role of a devoted mother. Her nurturing spirit extended to her beautiful 22-year-old daughter, Jolleen Santos, and her 20-year-old twin sons, Nicholas and Jorrel Santos. Kristen’s journey as a mother was intertwined with her pursuits in the world of pageants, modelling, and coaching.

As a prominent figure in the modelling industry, Kristen’s influence resonates through her role as a pageant, model, and runway coach at one of the most esteemed model talent scout academies in Balmain, NSW, Australia. Her dedication to nurturing and honing young talents reflects her commitment to shaping the future of the industry.

The global stage beckoned Kristen, and she answered the call with grace and determination. In a remarkable display of talent and beauty, she represented Australia in the Mrs Universe LTD 2021 World Competition, a prestigious event founded by Megi Savova and Sava Tsekov. This showcase of grace and charm took place in South Korea, underscoring Kristen’s international presence.

However, Kristen’s story transcends the spotlight. Her heart is as radiant as her presence on the stage. Guided by compassion, she has ventured into numerous charitable endeavors, making a profound difference in the lives of those in need. From providing relief to victims of the Taal volcano eruption in the Philippines to supporting children battling heart disease through innovative merchandise sales, Kristen’s commitment to giving back shines brightly.

During the tumultuous times of the Covid pandemic, Kristen’s spirit of generosity continued to flourish. She extended her helping hand to feed the homeless in various areas across the Philippines, demonstrating unwavering empathy and solidarity with those facing adversity.

Kristen’s journey in the modelling world is adorned with accolades and achievements. Her elegance and poise have graced campaigns for a multitude of products, including watches, clothing, shoes, beauty essentials, and even condiments, in Australia.

Now, as she stands on the threshold of a new endeavour, Kristen’s star shines ever brighter. Competing as Mrs. Supermodel Worldwide Australia 2023, she is poised to grace the stage in India in October 2023. This remarkable feat in the Mrs. Supermodel Worldwide competition, founded by Sandeep Kumar, promises to be another chapter in Kristen’s legacy of triumph.

Kristen Santos, “Tootsie Aseron,” exemplifies the embodiment of beauty, compassion, and triumph. Her journey resonates as an inspiration to all, a testament to the transformative power of pursuing one’s dreams, spreading kindness, and leaving an indelible mark on the world.

Genevieve Macabenta

Genevieve Macabenta’s ascent in the finance industry reads like a captivating odyssey of dedication, skill, and unwavering determination. Her initiation into the world of finance commenced at the young age of 19, a mere stepping stone after completing her Bachelor’s Degree in Business Management and Business Marketing. With her mother’s brokerage serving as the inaugural platform, Genevieve’s journey was set in motion.

A pivotal transition saw her joining Australia’s largest banking institution, The Commonwealth Bank of Australia, at 22. This marked the commencement of an illustrious corporate voyage, with Genevieve embarking on her role as a Business Banking Associate within the call center. Guided by her thirst for knowledge and an innate drive, she swiftly scaled the corporate ladder, progressing through diverse Sales and Relationship Manager positions in the realms of business and corporate banking.

By the tender age of 26, Genevieve stood as a Corporate Banker, skillfully managing an extensive portfolio of Small and Medium-sized Enterprise (SME) clients with turnovers ranging from 5 to 20 million. Her mastery of client relationships and the intricacies of corporate finance became evident as she navigated the complexities of handling seasoned clients, often much senior in age and experience.

In a testament to her adaptability and versatility, Genevieve’s journey at CBA culminated in a pivotal role as a dedicated home lender for SME clients in 2012. This exposure to home loan and personal lending products would later prove instrumental in shaping her path as an entrepreneur.

The year 2018 heralded Genevieve’s visionary leap as she founded PW Mortgage Partners, a boutique finance brokerage poised to tackle diverse financial domains. From personal loans and car loans to home and investment lending, business and commercial financing, and Self Managed Super Fund loans, her venture became a dynamic hub of financial expertise.

As 2023 unfolds, Genevieve’s ambitions only broaden. Stepping beyond borders, she embarks on expanding to diverse cultural markets, an endeavor bolstered by her dedicated team. This expansion comes with a heartwarming outreach to the expansive Filipino communities in regional areas, offering them her expertise and unwavering support.

Genevieve’s journey is one punctuated by key milestones, each a testament to her dedication, foresight, and relentless pursuit of excellence. From her formative years in her mother’s brokerage to her transformative role as Managing Director at PW Mortgage Partners, she has journeyed through the dynamic currents of the finance industry with finesse and tenacity. Genevieve’s story stands as an inspiration to aspiring entrepreneurs and seasoned professionals alike, showcasing the power of passion, adaptability, and an unyielding commitment to growth.

Sassy & Co Magazine Marks 3-Year Milestone in Style at StarCentral Media Group’s 18th Anniversary Gala

In a glittering celebration of media excellence, Sassy & Co magazine marked its triumphant three-year journey during the esteemed StarCentral Media Group’s 18th-year anniversary gala. The gala, a grand affair held at the iconic and opulent Curzon Hall, served as the backdrop for the convergence of industry luminaries, influencers, and creative minds. As an additional layer of excitement, the event also heralded the launch of the TV6 Network, a venture poised to reshape the media landscape.

The synergy of milestones transformed the Curzon Hall into a spectacle of elegance, where the celebration of Sassy & Co’s three-year anniversary harmoniously blended with the festivities of StarCentral Media Group’s 18th year of influence. Against the backdrop of lavish chandeliers and regal architecture, guests were treated to an evening that resonated with the spirit of achievement, creativity, and collaboration.

Sassy & Co magazine, known for its keen eye on lifestyle, fashion, and culture, has swiftly emerged as a media powerhouse. The magazine’s partnership with the launch of TV6 Network further solidifies its role as a dynamic force in the industry. The collaborative spirit shared between Sassy & Co and TV6 Network is a testament to the power of media partnerships in fostering growth and innovation.

The esteemed event welcomed the luminaries of the media and entertainment world, with the charismatic Head of Sassy & Co, Jenny Hu, gracing the occasion. Her presence radiated the magazine’s commitment to excellence and its dedication to crafting compelling narratives that captivate audiences.

Adding a touch of opulence, George Bastolli, the CEO of Royalle Modelling, orchestrated an awe-inspiring spectacle that spoke of luxury and sophistication. The arrangement of three Rolls Royce vehicles, courtesy of The Vintage Chauffeur, captured the essence of prestige that Sassy & Co and StarCentral Media Group embody.

As the festivities unfolded, it was important to acknowledge the immense support that fueled these accomplishments. The gala would not have been possible without the generous contributions of sponsors who believed in the vision. The evening offered a moment to extend gratitude to Millionaires Alliance, TV1 Australia, and a special mention to the major sponsor, Mark Coronel of Cubecorp, whose support added an extra layer of significance to the occasion.

The celebration at Curzon Hall was not just a culmination of achievements but a glimpse into the future. The launch of the TV6 Network and the continued partnership between Sassy & Co magazine and the network hint at a media landscape brimming with innovation and creativity. As the lights dimmed on a night of revelry and camaraderie, the legacy of these milestones shone brightly, inspiring all present to reach for even greater heights.

In an age where media influences culture and narrative shapes perceptions, Sassy & Co magazine stands as a beacon of excellence, guiding the way toward a future where creativity knows no bounds. The collaboration with the TV6 Network and the collective spirit displayed during StarCentral Media Group’s 18th year anniversary serve as a testament to the power of unity, creativity, and the indomitable human spirit in shaping media’s exciting and ever-evolving landscape.

Glitz, Glamour, and Crowning Glory at Miss International Australia 2023

Photo Credit: Tony Palliser of Studio 49

On a splendid evening at Proxima Hub, the stage was set for the grand official crowning of Miss International Australia 2023, an event that left a lasting impression on all attendees. The atmosphere was filled with excitement and anticipation as esteemed guests and pageant enthusiasts gathered to witness the crowning of the new queen.

From the moment guests arrived, they were treated to an evening of elegance and sophistication. The venue was adorned with opulent decorations, creating an enchanting ambiance that perfectly complemented the occasion. As the evening unfolded, the attendees were not only captivated by the crowning moment but also indulged in a delightful culinary experience. The delectable array of food left everyone in awe, adding a touch of gastronomic delight to the festivities.

The highlight of the evening was undoubtedly the crowning moment itself. Reigning Miss International Australia 2022, Anjelica Whitelaw, graciously passed on the prestigious crown to the new titleholder, Jazel Alarca. The heartfelt exchange of the crown was a poignant symbol of the passing of the torch and the beginning of an exciting new chapter for the reigning queen.

Jazel Alarca’s coronation as Miss International Australia 2023 was made even more special with the presence of National Director Julieta De Leon. The esteemed pageant director played a significant role in the event’s success, ensuring that every detail was meticulously orchestrated to perfection.

The splendid evening was made possible through the combined efforts of Marc Baylon and Jasper Lim of Stargazer Production, who spearheaded the event’s organization and brought their expertise in event management to create a truly unforgettable experience.

The success of Miss International Australia 2023 was further elevated by the unwavering support of major sponsor Millionaires Alliance and the official media partner StarCentral Magazine. Their commitment to uplifting and celebrating the spirit of pageantry contributed significantly to the event’s overall grandeur.

Adding to the allure of the evening were the special guests in attendance. Past titleholders graced the occasion, including Miss International Australia 2021 Monique Shippen and Miss Earth Australia 2019 Susana Danielle Downes. The event also welcomed Mrs. Earth Australia queens, Serena Antonia Peralta, Miss Little Earth 2023, Miss Junior Earth Australia Water 2023 – Sittie Mariam Busok Calle, Miss Junior Earth Australia Air 2023 – Jehan Namrawi, and Miss Teen Earth Australia Air 2023 – Jerlyn Rama Gubat. Their presence added a touch of prestige and elegance to the proceedings, reminding everyone of the significance of the pageant community in empowering women and promoting causes close to their hearts.

In conclusion, the official crowning of Miss International Australia 2023 was a resounding success, leaving attendees mesmerized by the glitz, glamour, and the crowning glory of the new queen. The event’s flawless execution, supported by esteemed sponsors and special guests, showcased the unwavering commitment of all involved to celebrate the spirit of beauty, grace, and empowerment. As the evening drew to a close, guests left with cherished memories and a sense of anticipation for the next chapter of Miss International Australia’s illustrious journey.

Photo Credit: Tony Palliser of Studio 49

Harnessing Nature’s Power: How Essential Oils Combat Fatigue and Mental Exhaustion

Over the years, essential oils have shown promising benefits as a natural remedy for various ailments. One such area where essential oils have gained significant popularity is in fighting fatigue and mental exhaustion. It is believed that the potent aromatic compounds in essential oils have unique properties that can positively affect our minds and well-being.

In this article, we will explore what essential oils are, how they are made, and how essential oils for fatigue and mental exhaustion can help.

What exactly are essential oils?

Although we all have an image of essential oils when we talk about them, what are essential oils?

Well, essential oils are aromatic concentrates extracted from different parts of plants such as flowers, leaves, bark, roots, peels, and seeds. The oils extracted contain the plant’s distinctive aromatic properties and contain a wide range of active and volatile compounds, including terpenes and phenolics. Each essential oil has its own unique set of compounds that give it different therapeutic properties.

How are essential oils extracted?

There are several methods of extracting essential oils, each involving techniques specifically designed to preserve the compounds within the plant material and their therapeutic potential.

Here are some ways that essential oils are extracted:

Steam Distillation

Steam distillation is a traditional method of essential oil extraction and is most often the method of choice. The method involves a distillation chamber in which plant material is placed, and steam is passed through, causing the release of essential oil molecules from the plant material. The steam and essential oil vapour rise through a cooling system where it then condenses back to a liquid. This condensation is then separated into essential oil and a hydrosol of the plant material chosen.

Cold pressing

This method is often used for citrus-scented essential oils. The process involves taking the peel of a citrus fruit and piercing it before pressing it with a pressurised machine to release the essential oil, juice, and other components. This collected combination of all three is then further separated to retrieve just the essential oil. The concentrates extracted are often used in other organic products.

Solvent extraction

Some delicate flowers require a more meticulous process to extract their essential oils; this is usually the case with jasmine or rose essential oils. Solvent extraction involves immersing the plant material in a solvent that dissolves the essential oils. The solvent is then removed, leaving the essential oil full of compounds.

Essential oils for fatigue and mental exhaustion

Let us now look at how essential oils can be used for fatigue and mental exhaustion.

Traditional systems of medicine, such as Ayurvedic and Traditional Chinese Medicine, have a long history of using therapeutic essential oils. It is believed that inhalation and topical application of these essential oils allows the compounds they contain to interact with the body.

Here is a closer look at how this works:

Stress reduction

It is well known that one of the main causes of fatigue is chronic stress. Certain essential oils such as sweet basil, bergamot, frankincense, or in combination as in the Chill Out essential oil blend from Buckley and Phillips Aromatics contain compounds such as linalool and alpha-pinene. These compounds have an anxiolytic effect, so when inhaled, they can reduce stress and promote relaxation, helping to combat associated fatigue and mental exhaustion.

Improve mood

Fatigue and mental exhaustion are often followed by low mood and depression. Essential oils derived from citrus plants, such as lime essential oil, may contain limonene, which has been shown to have uplifting and mood-enhancing effects. In combination with other oils with similar uplifting and calming aromatic properties, such as in the Peace Essential Oil Blend from Buckley and Phillips Aromatics, it can improve mood and reduce the fatigue and mental agitation associated with emotional distress when inhaled.

Stimulation and energy boost

Some essential oils have more energetic aroma properties that can increase energy when inhaled. Essential oils such as peppermint and eucalyptus with menthol compounds have these stimulating properties. Inhaling them can improve alertness and boost energy.

How essential oils interact with the brain

Now that we understand how essential oils and aromatherapy can improve fatigue and mental exhaustion let’s take a closer look at how it works.

When we inhale the scents of essential oils, we inhale the aromatic molecules that can stimulate our olfactory receptors in our nasal cavity. These receptors send signals to our limbic system, the part of the brain involved in processing emotions, memories, and motivations. Therefore, the unique compounds of each aromatic molecule of different essential oils can improve our fatigue and mental fatigue by activating these areas.

Essential oils can also affect the release and activity of neurotransmitters in the brain. Neurotransmitters are chemical messengers in our brain that play a crucial role in transmitting signals between nerve cells in the brain throughout the nervous system. They help regulate a wide range of physiological and cognitive processes. For example, essential oils such as lavender, which have been shown to increase serotonin levels, promote the release of the neurotransmitter associated with feelings of well-being and relaxation. This in turn reduces mental fatigue and exhaustion.

In summary, essential oils can improve mental exhaustion and fatigue through the unique compounds they contain. These compounds, when inhaled or applied topically, promote feelings of relaxation, reduce stress and improve mood, which in turn reduces fatigue and mental exhaustion.

The Rise of Barbiecore: How Barbiemania is Dominating the Fashion Scene

Step into any clothing store nowadays, and you’ll be greeted with an explosion of pink. The “Barbiecore” trend has overtaken the fashion world, fueled by the buzz surrounding the recently released “Barbie” film.

With outfits inspired by the doll’s signature color, Barbiecore has become a fashion phenomenon, thanks partly to Mattel Inc.’s clever marketing stunts to promote the upcoming movie. From Barbie sneakers to Barbie backpacks and even Barbie swimsuits, this vibrant trend is overtaking the fashion scene.

“There is not a corner of the globe that hasn’t turned pink,” says Richard Dickson, Mattel’s president, and chief operating officer, in an interview. Barbiecore is sweeping across cultures and continents, capturing the hearts of fashion enthusiasts everywhere.

The impact of Barbiecore isn’t limited to clothing stores; it’s also making waves in the film industry. As the “Barbie” movie’s popularity soars, women plan Barbie-inspired outfits to wear to screenings, making the experience even more exciting and immersive. Theaters are capitalizing on the trend by hosting special events to attract ticket buyers, further cementing Barbiecore’s influence.

With her timeless charm and appeal, Barbie has inspired generations of girls and women to dream big and embrace their unique style. Now, with Barbiecore, her iconic color palette and fashion-forward aesthetics have become a global sensation, reinventing how we approach fashion.

So, whether you’re a fashion enthusiast or a Barbie fan, get ready to embrace the power of pink and dive headfirst into the world of Barbiecore. From runways to everyday street style, this trend shows no signs of actually slowing down, proving that Barbie’s influence on the fashion scene is here to stay. So, why not join the Barbiecore movement and let your style sparkle with a touch of the iconic doll’s signature pink? It’s time to unleash your inner Barbie and rock this fashion revolution!

Editorial credit: Fred Duval /