Beauty Industry’s New Frontier: How Technology Is Transforming The Beauty Industry Into A Virtual World

Digitally generated grey cubes floating against female designer with tape measure using virtual reality headset

The tech industry shows never-ending growth. Although it’s not a new concept, virtual or augmented reality has truly reached a peak in the last couple of years. It’s changing the way people interact with not only one another but the world. Previously having its main legs in the gaming world, it’s interesting to see that VR – technology is making its way into our everyday life and surprisingly, the beauty industry has hopped on this trend as well. With a focus on the beauty industry, we’ve looked at 5 reasons why the future of it is in a virtual world and discuss them below.

  1. One Location, Many Advisors

Millennials and Gen-Z are here to stay. They make up the population of the coming years and as the target audience, it has been established that they prefer taking beauty advice from their favourite socialites rather than in-store personnel. This not only gives them access to the advice they like even though they’re thousands of miles away from the advisor, but it also allows them to get advice on one product from multiple sources while never leaving the comfort of their home.

  1. Unrealistic Standards

With the standards already set, there’s no surprise that people who aren’t able to meet them will look for the easiest solution. Unless you’re a professional make-up artist, the chances of you achieving the picture-perfect look you’re going for are minimal. With so many app-based filters already available, most people simply turn to them to achieve whichever outcome it is they desire. The beauty industry isn’t a late sleeper and immediately jumped on this train to accommodate those who don’t know how to apply make-up. The ability to enhance your appearance on social media without needing any skills is very appealing, and the beauty industry keeps developing to keep up with this exciting trend.

  1. Experimentation is Fun

Another reason why the future of the beauty industry is leaning towards more advanced virtual reality experiences is because people like to experiment. Being able to try on different products without the hassle of actually applying them on and taking them off, keeps the process fun and people engaging.

  1. The “Try Before you Buy” Culture is Growing Rapidly

This mantra has become very popular amongst Millennials and Gen Z. Not being able to try something before purchasing it, makes many leave the store empty-handed.  Some beauty products can’t be made available as testers, not to even mention that tester products aren’t always in stock. A virtual beauty experience helps customers try out all available products, recreate complete looks, and order whatever product it is they like from an alternative store if one close to them doesn’t have stock. Keeping up with this demand is only possible in a virtual world.

  1. Virtual Reality is the Future

Virtual Reality is undoubtingly the future. The best reason to believe that the beauty industry will establish a future in a virtual world is simply because they’re adapting to changing times.

Although going to the store and interacting with another human being is an experience that is hard to beat, more people are leaning towards a world where they can be whoever they want to be without even getting out of bed. A virtual world offers them this opportunity and it’s only wise for the beauty industry to tag along.

Designer Spotlight: Make Way For The Talented Rozalia

Ever since she was a child, Rozalia continuously developed her passion for fashion. In her creations, you’ll be able to celebrate the beauty of nature and the wonderful architecture of your body. She feels inspired and attracted by the “modern,” but always with faith in love for traditional reasons, and the handmade embroidery, which makes your special outfit unique. She believes that women are designed to shine and be admired. But women’s sensual way of being is indeed empowered by what they wear and how they wear it. This is why she allows herself the challenge of complimenting your truly complex architecture. Some of her greatest accomplishments are NYFW, Abu Dhabi, Bratislava, Beijing(with the price for The Most Creative Designer), Paris, and she also has plans this month to open her own showroom in Timișoara, Romania, Iulius Mall Locațion.

Designer Spotlight: Make Way For The Talented Pavlina Jauss

Pavlina Jauss started designing her first collection in 2014. Her avantgardistic collections have been shown during Paris Fashion Week, since 2016. Sustainability had always a key role in their business. For this reason, they produce their collection mostly in their own studio in Hamburg, Germany. They also guarantee that all used materials are from European or Japanese suppliers. The knitwear (the only exception production-wise) is produced in Bulgaria, the country where Pavlina was born.

Pavlina has shown her collections on runways in London and Paris. They have a growing network of stockists around the world including Egypt, Italy, Russia, Georgia, and the United Kingdom.

Meet The Man Behind The Cover Of The March 2021 Issue Of Sassy & Co Magazine: Steven Ozbun

A veteran entrepreneur, music producer, and home builder, Steven Ozbun is currently the CEO of the sunglasses and apparel brand TradingLooks.com. He managed to grow his company from a team of 3 to well over 150 team members as well as expanded their product line from zero revenue to a whopping $20 million annually.

Ozbun calls his first true love to be music. As an 80’s baby, he was influenced by some of the most iconic artists of all time such as Elvis, Cher, and Prince. Because of this passion for the music industry, he established Spinindustry Entertainment which was a production company that produces his music, as well as undiscovered talents, no one has heard of yet. What’s truly unique is the vision Ozbun had for this type of music – it was a blend of house music and hip hop which is somewhere around 120 to 128 bpm repeating hip hop phrases on a house beat. Ozbun goes by the artist name of “OZ music nation.” Under this name, he has produced 20 original tracks and has released five mixes. From a passion project – Ozbun has grown his passion project into something much more.

Just recently, Ozbun founded “Continuum Residential” which is a design and build firm specializing in finding first turn historical candidate homes and re-imagining them leaving character and modern, amenities. This is all done while doing their best to use the properties’ original footprint.

Originally going to school to be an architect, the vision comes naturally for him. In the Continuum Residential portfolio are five homes in different phases of construction in Point Loma spread out across Ocean Beach, Sunset Cliffs, Plumosa Park, and Loma Portal. The properties span across architectural types mid-century modern, Tudor, Spanish, and beach bungalow – all homes are being re-imagined with hotel-like amenities and true to era modernized flair.

In addition to these brands, Ozbun also continues to provide marketing and strategic consulting services to select clients in consumer-driven industries. You can learn more information about these services via his website www.stevenozbun.com.

Sassy & Co magazine recently caught up with Steven to discuss his journey to entrepreneurship and here’s what went down:

Can you tell us more about your journey to entrepreneurship?

2008 was a great year to launch a company, right? For most, absolutely not. We didn’t let this get in our way. We hit the ground running and never looked back so we were so excited about our marketing and website products and the problems they solved. I loved the industry and the people. I had a blast, I loved what I did. In about a decade we grew from a team of 3 to well over 150 team members, expanded our product line from zero revenue to $20 million recurring, annually and most of all, we were filthy rich in company culture. Our team loved their jobs and our clients loved our team, products, and successes.

Why did you start Trading Looks?

I love sunglasses, I remember once, I spent half of my paycheck on sunglasses yet they were constantly lost, broken, or borrowed indefinitely. So I decided to create a way to solve the issue of expensive sunglasses that do not last by providing fresh new pairs regularly at a low monthly fee.

Why do you think so many startups fail before reaching their full potential?

Creating something from nothing comes with a set of extremely challenging pieces and situations. I see many startups fail due to being too concerned about the immediate impact a decision has on the company rather than the long-term effects, losses, and gain that decision may be catalyzing.

What would you say is the secret to your success?

As a business owner, our number one customer is our team. Always put your team first, make sure they are valued, love what they do, and are in the right role for their success. Watching a team grow into leaders is probably the most enriching piece of entrepreneurship.

What is your definition of success?

Rich is happiness, rich is friendships, rich is love, health, and success. Success is not the title on your business card or the zeros in your bank account. Success is failing miserably, success is being broke but happy, smiling; no matter how your day is going. Success is an accomplishment, reputation and giving it your all, and being proud of who you are. Are you set up for success?

What are your future plans for your business?

More marketing. It’s exciting to grow brands in extremely different markets and industries. I have always been into real estate design and development as well as entertainment and fashion.

Designer Spotlight: : Make Way For The Talented Amiko Simonetti

Amiko Simonetti is a fashion designer with a mix of skills, including garment construction, trend research, branding, and concept strategy. She attended the Fashion Institute of Technology in New York, where she received a BFA in Fine Arts with a Women’s Sportswear specialization. Over the past decade, she has designed a broad range of garment categories, including tops, dresses, graphic t-shirts, outerwear, and denim jackets. She’s passionate about connecting with others through her designs and feels blessed to have designed for the masses through various corporate design roles. She’s most passionate about designing clothing that’s accessible, comfortable, and fun. Her passion for design led her to create free design courses and tutorials on her website amikosimonetti.com. Her mission is to continue designing life-enhancing clothes and to make fashion design education accessible and fun.

Designer Spotlight: : Make Way For The Talented Heather Krogemann

Heather is a Colorado-based designer and owner of Alien Earth Designs. She is a fashion designer, animator, artist, and is currently finishing her master’s degree in costume design. Sewing and creating have been a part of her life since she was very young. However, she didn’t start fashion and costume design until 2010. In 2013 she created her first wearable art piece which was displayed in Hawaii Fashion Week that year. It was made entirely of recycled material. As her designs have grown through the years she has found a niche in avant-garde fashion with her line of parachute dresses. Most of her designs are one-of-a-kind or custom pieces. She always tries to make things unique and fun. Some of her proudest accomplishments have been having three parachute dresses featured in Basic Magazine as well as having designs at a style house in Los Angeles. This year she will be entering a new wearable art piece in the World of Wearable Art competition in New Zealand. Heather has many goals and accomplishments for the next five years, like working as a costume designer in Theater, TV, and Film. She also hopes to collaborate with magazines on future editorial pieces. Her love for wearable art and avant-garde will always play a part in whatever the future may hold.

Model @ms.vega4
Photographer @ericalindseyphotography
Dress @alienearthdesign

Model @rbarrieking
Photographer @mk_studios_photo
Dress  @alienearthdesign

Model @maddi.silva
Photographer @jonnycreative
Dress @alienearthdesign
Shawl @nataliafedner
Hair @cassandra_lynn_vosshair
Makeup @makeupsammy

Model @miaasanomusic
Photographer @mk_studios_photo
Dress @alienearthdesign
Violin @woodviolins

Human | @fatmatakargbo_
Hair – Creative Lead | @cassandra_lynn_vosshair
Hair – Assistant | @rebekah_loves_hair
Makeup | @makeupsammy
Designer – Dress | @alienearthdesign
Backdrop | @handpaintedbackdropsuk

Photographer @ericalindseyphotography
Models @iloveushani91 @sakinah.bby @_meggganjayyyy_
Dresses @alienearthdesign

Meet The Model Behind The Cover Of The February 2021 Issue Of Sassy & Co Magazine: Madison Croft

Madison Croft is currently 19 years old and she has been modelling and acting internationally since the young age of 14. She’s a personal trainer and owner of MadBodz Fitness – a thriving small business. She loves her job as every day she gets the blessing of helping people on their journey to improving physical and mental health. Maddie has always loved the saying “Choose a job you love and you’ll never have to work a day in your life” and she feels she has definitely achieved this! Her ultimate goal is to have a successful career in the modelling and acting industry and she always says that she will never give up on that goal.

Towards the end of last year, Madison was crowned the first runner-up at the first-ever Australian Multicultural Fashion Awards for the year 2020. It has been a long time coming since she has been participating in pageants and modelling since the age of 14. She is currently a personal trainer and owner of MadBodz Fitness, and she is very passionate about educating people on the importance of living a healthy lifestyle. She also works as a gymnastics coach, a model, and an actress.

Most people won’t know this, but at the age of 14, she was suffering from depression because of constant bullying at her school and even on social media. It was at this point that she was advised that by joining pageants, she would be able to make friends with similar interests and likes, and she would become much more confident and self-reliant – that’s the main reason why she started competing in pageants. After three years in the field, she says that she has made more friends and now possesses much more confidence in her communicative abilities.

Being a beauty queen and a model has its own perks of course. Madison enjoys having the opportunity to meet new people, encourage, empower and educate other teens on several issues, do charity work, and be an ambassador. The kicker for her is that she’s able to do all of these amazing things at the age of 16!

Of course, every upside will also have a downside as well. She does not look at them as downsides though – she prefers to look at them as lessons from which she can learn from. During her stint at pageantry, she has learned to stay true to herself, be who she wants to be, and not conform herself to the opinions of others.

Being successful in the fashion industry is tough. She has learned to be confident in her own skin and form, and not to be concerned with changing anything about herself for other people. She doesn’t focus on her looks too much these days, instead, she is more focused on her charity work and public speaking instead. She has always had her family’s support and encouragement in her foray into pageantry and she believes that her family’s support is the key reason for her tremendous success at such a young age.

Moving forward, Madison dreams of having a successful career in acting, modeling, and the fitness industry.

Here’s A Sneak Peek At The Latest Photoshoot For Sassy & Co

Sassy & Co’s mission is to provide you with affordable, ethical, and sustainable clothing and accessories you can feel good about.

Fast fashion is still the worlds largest polluter shortly after the oil industry, causing mass devastation to our planet and people involved, with many local communities affected, the pain is endless.

The history and hands that are behind every item of clothing are to be respected, taken care of, and cherished. To mend rather than discard and to protect rather than trash.

When clothing is made properly, it lasts longer and is a little more expensive.

Learning to treat our clothing as an investment rather than disposable will be a major key in turning this issue around.

In Pictures: Pacific International Runway At AMFA 2020

The (AMFA) Australian Modelling & Fashion Awards brought together the modelling and fashion industry last December 2020 at the luxurious Four Seasons Hotel. The magnitude of originality and fashion design excellence at this event definitely stayed with us. Everyone walked away from the show with a new respect for the diverse cultures and their innovative designers. Although the awarding session by various industry heavyweights was the main event; each of the remaining highlights was riveting to partake in and further enhanced the AMFA experience. Here’s an exclusive look at the Pacific International Runway collection by Lepou, Kovie Richardson, and Ikii Haangana at the 2020 Australian Modelling and Fashion Awards.

Sassy & Co Magazine’s Top 12 Fashion Influencers Of The Year

Introducing Sassy & Co Magazine’s top fashion influencers to follow in 2021.

These influential influencers have shown us how to transform their sizable social media following into successful careers and breaking it in the fashion industry – simply by following their passion and working extensively on their personal branding.

Roxette Arisa

Beauty and fashion expert, wildly successful Japanese American YouTube / Social Media guru Roxette Arisa is making a name for herself in the skincare, beauty, and fashion space with over 75 MILLION views and 1.2 MILLION subs on YouTube alone. Whether she is giving tips on how to perfect your makeup for mask-wearing, providing how-to-tips for taking that lust-worthy passport photo, comparing designer and drugstore brands with a split face tutorial, or giving how-to-style basics by using clothes you already have in your closet, Arisa is a quickly rising star who is highly respected for her expertise in the beauty and fashion world.

Arisa’s rise in the beauty and fashion world is quite different from her contemporaries. Growing up in Culver City, California she always knew from a young age what she wanted to be: an Olympic figure skating medalist. She began skating at the age of 4, training and practicing to perfection. By the age of 15, she moved to Detroit where she was selected for the Jr. National Team as part of a duo ice dancing partnership. Arisa then moved to Canada, where she was being groomed to compete internationally for Canada, and in 2016, at 17 years old, she and her partner placed Silver at sectionals solidifying her stance as a competitor. But soon after, her world was rocked when her partner suddenly retired, and in 2017 she found her dreams of competing in the 2018 Olympics in Pyeong Chang all but a fleeting dream. The reality was that it would be near impossible to find a new skilled partner in time. But Arisa had found another passion.

Since a young age, she had worn makeup for skating competitions and as she got older, she realized that she had found an appreciation for applying and learning new makeup techniques. She often trained in skating for 8+ hours a day, but at night she would spend her time watching makeup tutorials online and she decided to create a YouTube page herself. To her, makeup was something that always gave her confidence and she wanted to share her advice with others. Before long, her following and views began skyrocketing and she realized that when one door closes another one opens. She decided to retire from skating and instead focus on her new passion – the beauty and fashion world. She packed up her bags and moved back home to Los Angeles. Around this time, brands began to take notice. In only a couple of years, Arisa has quickly become a favorite for beauty and fashion brands alike, and has become a beauty ambassador to Smashbox, e.l.f., partnered with brands like Revolve, Olay, Murad, NARS, Maybelline, MAC, Instagram, Clarisonic, Neutrogena, Kate Somerville, CeraVe, IPSY, L’Oreal, Lorac and created her own collections for Milani and SIGMA to name a few.

Natalija Ugrina

Natalija Ugrina is a stunning actress and fashion model who is currently based in Los Angeles, California. She was originally born in Croatia and was raised by her mother, Ketrin Buljević, who’s a writer and a poet. She kickstarted her modeling career at the age of 16 by joining Elite Model Management which enabled her to work with various fashion designers and appear in notable publications such as Vogue Italia, Elle, and Harper’s Bazaar as well as grace high-profile fashion shows from all over the world. Eventually, she decided to shift gears and pursue a career in acting. She moved to Los Angeles to study acting at Lee Strasberg Theatre and Film Institute which led to numerous acting gigs. Some of her film credit includes the College Ball movie, Fight of Fury, and A Life Well Lived. She has also appeared in music videos such as 5 Seconds of Summer’s “She Looks So Perfect” which garnered over 300 million views as well as Action Bronson’s music video for “Baby Blue” featuring Chance the Rapper. She currently resides in Los Angeles, California, where she constantly works tirelessly to build her career.

Jarry Lee

Jarry Lee is a successful self-made entrepreneur and influencer who changed careers from journalism to entertainment and created a highly lucrative social media business empire for herself. Jarry has a following of over 750,000+ across her verified social media channels and appeared as herself on the Netflix show Dating Around (season 1), and in commercials for AT&T, Dr. Brandt Skincare, and various L’Oréal brands. As a model and actor, she has worked with Maybelline, Lancôme, Bobbi Brown Cosmetics, Revlon, Apple, Google, Ben & Jerry’s, Nike, and other companies.

She has been featured in VOGUE Italia, POPSUGAR, Mic, Elite Daily, NY Daily News, AM New York, Authority Magazine, The New York Times, Cliché Magazine, Thrive Global, TMS, MESS Magazine, MOVER Magazine, and many other publications.

Jarry has a following of 650,000+ on Instagram and 35,000+ on TikTok, and 350,000+ streams on Spotify, and has done social media campaigns for Clinique, Giorgio Armani Beauty, ASICS, Olay, AT&T, NYX Cosmetics, KISS Beauty Products, ModCloth, and other fashion/beauty, fitness, and lifestyle brands.

Radmila Lolly

Radmila Lolly is an acclaimed classical singer as well as a high fashion designer. Over the past few months, her singing career has skyrocketed when she reached the top 25 of the Billboard Dance Chart with her single ‘U R Moving Me’ which also featured Dani Hagan.

Radmila presented her last album “Wonderland” at the famous Carnegie Hall. She decided to combine her talents as a singer and a designer and presented her couture collection during her concert while putting up an unforgettable show.

This inspirational woman is the sole designer of the couture fashion house Eltara Casata @eltaracasata. The largest influence on her designs is her musical exploits. For Lolly, her two artistic mediums inspire and feed off each other; the textures of her designs are innately linked to the textures of her music.

Her fashion collection has been featured at Barneys Madison Avenue Trunk Show, alongside designers such as Zac Posen, Naeem Khan, J. Mendel, as well as at the Daytime Emmy’s Ceremony, and many more. It has also been featured by Vogue Italia, and Harper’s Baazar, among others. Radmila Lolly has a huge number of requests from celebrities to wear her gowns for award ceremonies or red carpet events. In fact, we have seen several artists wearing Radmila Lolly’s dresses, such as Gayle King, Bebe Rexha, Mya, Miss Universe 2018, Miss USA 2018, Miss USA 2017, to name a few.

Kaitlin Marianelli

Kaitlin Marianelli may look stunning on the outside – but she also has brains to match her beautiful face and toned body. Her field of study is in fact Nanomaterials Engineering, and she eventually wants to work in fields such as tech, robotics, or aerospace. She was initially discovered by her agency via Instagram while she was doing her Master’s degree. She immediately signed with them after graduating and for the next 2 years after that, she lived in Asia, getting signed with other agencies in Hong Kong and Japan.

Lydia Bielen

Lydia Bielen is a stunning model who hails from Georgia, USA. She grew up in a small town with her mother, her 2 sisters, and her grandparents. She was a teenager waitressing at a restaurant in her home town when she was first discovered. An agent came in to eat, saw her, gave her a business card, and said to call them and she was assured that she would never work in a restaurant again – the rest you can say is history.

Evelyn Casandra Ellis

Evelyn Casandra Ellis is currently represented by Royalle Modelling and she has been modelling for 3 years now. She enjoys every shoot equally so it’s hard for her to pick just 1 modelling job that really stands out for her. However, she loves animals so it would have to be when there was a snake on set for a QP magazine shoot. She also feels that the animal that describes her best would have to be a Honey Badger because it’s such a cute, sweet, innocent-looking animal but in reality an actual badass. Small but strong!

Hanli Hoefer

Hanli Hoefer started her career in modeling working part-time for small business owners and blog shops. Eventually, she reached out to her mother agency Avenue Management as she believed that she could model full time and she wanted to learn more about the fashion industry. After 2 years of successfully modeling fulltime, she auditioned for MTV Asia, she won the part as a presenter, and the rest you can say is history.

Vindy Krejčí

Vindy Krejčí initially never had any plans of becoming a model, but when opportunity knocked on her door – she decided to take a chance, and now she couldn’t be happier with her decision. Vindy is a half Vietnamese and half Czech model who’s currently based in the Czech Republic. She was fifteen when she appeared in her first fashion show and she loved the experience so much that she went on to appear in more fashion shows. Besides modeling, Vindy has also done quite well in the pageant world, she won the title Miss Karkulka Mácha in 2015, she placed 3rd runner up in Miss Caddy 2014 pageant and she also placed top 10 in the national beauty pageant, Miss Czech Republic.

Valeria Sizova

Valeria Sizova’s appeal is definitely in her stunning features and smoking hot body. She’s a model, dancer and a choreographer who’s based in Sydney, Australia and in fact, she recently opened her own dance and entertainment company called ICrave Dance & Entertainment. She has placed in a number of high profile modeling competitions such as Miss Supercars, Maxim’s Swimwear Model of the Year competition or the World Miss All Nations and is currently the reigning Miss Multiverse Russia.

Stephanie Hunt

Being a model can be difficult, often requiring people to make tough sacrifices. However, it can also prove to be a highly rewarding experience. For Stephanie Hunt, modeling has allowed her to travel around the world, get involved with high profile names such as Guess, Revlon, designer Melba Aros, Lady Jayne, Toscow Jewelery, celebrity hairstylist, David Babaii and magazines such as Camilla, RUSSH, Cosmopolitan, and FTV as well as meet a lot of interesting new people.

Marona Tanner

It was her family’s move to Australia that kickstarted Marona Tanner’s successful modeling career. Her stunning beauty, a result of her Egyptian heritage, drew the admiration of anyone she came across with and for good reason. Besides being a fulltime model and a high-profile Instagram star with nearly half a million followers, Marona also possesses an acting degree, she’s a sculptor and animator, as well as an accomplished belly dancer – so it’s safe to say that Marona is a force to be reckoned with in the entertainment industry.