Campari’s ‘We Are Cinema’ Campaign Debuts at Cannes, Supporting the Magic of Film-making

Campari launches its brand campaign ‘We Are Cinema’ at the 77th Festival de Cannes, which celebrates real-life moments that become the remarkable stories that make it to the screen

Campari returns to the red carpet on 14th-25th May 2024. The iconic red bitter brand continues its role as Official Partner to the Festival de Cannes for the third consecutive year.

Festival de Cannes is one of the most anticipated, watched, and glamorous film festivals worldwide. Campari, meanwhile, has a longstanding connection with the world of cinema, having supported the industry and championed its film-making talent for the last 40 years.

It’s apt, then, that Campari has chosen the opening of the 77th Festival to launch its We Are Cinema campaign. Its role is to acknowledge human stories as the inspiration for some of the world’s greatest cinema. Building on Campari’s role as curator of aperitivo occasions, Campari celebrates those real-life moments that become remarkable stories. Viewers of the new campaign can expect a melody of cinematic moments artistically brought to life and told through the vivid red lens of Campari’s creativity.

As both festival and campaign unfurl, Campari will again host and promote a series of events from the Campari Lounge in the Palais de Festival, overlooking the famous red-carpet. This year, the brand also introduces Hyde Beach by Campari, a new iconic space on Boulevard de Croisette, where stars and guests will be welcomed, and events hosted throughout the festival.

Amongst their exciting programme, Campari is honoured to announce both new and returning collaborations:

Cole Walliser will be based in the Campari Lounge, interviewing guests and celebrities. The director and celebrity host, famous for the behind-the-scenes GlamBOT clips, will eagerly tune into his entertaining dispatches covering the red-carpet action from the lounge.

Campari is also rejoining forces with The Hollywood Reporter, recording a special festival edition of the Awards Chatter podcast with Kevin Costner – director, writer, producer and star of Horizon: An American Saga. Costner will join THR’s Executive Editor of Awards, Scott Feinberg, live to talk about his returning to the big screen Western, premiering at this year’s Festival de Cannes.

One of the most anticipated events has to be the Official Cannes After Party for Furiosa: A Mad Max Saga. During the festival Campari will host this star-studded event at Hyde Beach by Campari in celebration of the latest instalment of this epic franchise.

Campari will also partner for the third year with Breaking Through The Lens, a non-profit organisation which empowers women in film by facilitating access to vital funding. Together, they will host the ‘Crossing Borders’ gala to celebrate women who have transcended cultural borders. The evening will include a panel discussion with globally renowned actress Diane Kruger, who will be joined by other industry figures – including Campari Group Head of Marketing Julka Villa – to share their own unique experiences.

The 77th Festival also marks the debut of Campari’s partnership with Soho House, to host a one-of-a-kind creative film competition. Supporting and honouring emerging film talent, it focuses on the elements of life that transform the ordinary into the extraordinary, similar to the role of Campari in mixology.

Campari is more than an aperitif. With such unmistakable characteristics, the brand has long been a source of passionate inspiration. Since its birth, Campari has always been at the forefront of cocktail culture, inspiring passion in bartenders across the world. With Camparino in Galleria, master mixologists, serving up their famed cocktails – including Negroni and Campari Spritz – the Campari Lounge and Hyde Beach by Campari are the perfect places to raise a toast to inspiring stories and the talent behind them.

Campari Group Head of Marketing, Julka Villa comments: “We are delighted to return to Festival de Cannes, this year bringing our passion for cinema and stories through our global We Are Cinema campaign to the iconic Festival setting. With a strong and enduring legacy in the cinema world, creativity and passion remain at the heart of everything we do. This year, we look forward to continuing to bring this to our audience through a programme of remarkable moments throughout the Festival.”

This press release is distributed by PR Newswire on behalf of Campari (photo supplied by Campari)

Introducing The Brand Behind The Cover Of The Latest Issue Of Sassy & Co: Mr. Gino-o

Cover Photography by: Bilgaer Photography

Mr Gino-o recreates Barong Tagalog to look trendy and contemporary without losing the Cultural aesthetic of the Classic Barong. Mr Gino-o; Made For Men was created to promote Philippine products and materials, including abaca, jusi, pinya, banana fiber, inaul, inabel, and tinalak hand-woven cloths, designed and crafted by Filipinos tailored for the International market.

Each collection is based on the creative concept of Albie Prias.

They have created Mr Gino-o, Made For Men, to promote Filipino-designed men’s garments using Philippine-sourced materials designed and crafted by Filipino Designers and tailors.

Their purpose is to discover the uses of these materials in clothing, explore the artistic abilities of Filipinos, and, in turn, provide jobs and sources of income for the unemployed and unprivileged families.

The creation of the House of Filipino Designers under Mr. Gino O’s visionary leadership is a testament to the commitment to promoting Filipino-designed men’s garments. Utilizing locally sourced materials crafted by Filipino designers and tailors, this initiative seeks to showcase the artistic prowess of Filipinos while contributing to job creation and providing a source of income for underprivileged families.

Mr. Gino O’s latest releases—The Avante Garde, Traditional, and Wearable Collections—are more than just fashion statements. They are a tribute to the Wonders of the Ocean, advocating for the preservation of endangered coral reefs worldwide. The collection communicates a powerful message about environmental conservation through each meticulously designed piece.

The gifted in-house designers—Ruel Rivera, Olan Roque, Kimi Go, and Manny Deiparine- are at the core of the Bachelor Collection’s success. Their creative vision and craftsmanship have brought to life collections that celebrate Filipino culture and contribute to the global fashion narrative.

Stay Cozy and Chic: TVSN Brings Winter Fashion Week Directly to Your Living Room!”

TVSN is thrilled to unveil its Winter Fashion Week lineup from 17 – 24 April, promising a collection of unparalleled style and sophistication from runways around the world. This exciting range will spotlight the latest trends tailored to the tastes and lifestyles of mature women, empowering them to embrace their unique sense of style with confidence and flair.

Featuring daily “Shop the Look” recommendations, including complementary fashion and stunning jewelry accessory ideas, this Fashion Week offers customers ways to wear bold prints, fabulous faux fur, wild-at-heart animal prints, and much more from an impressive collection of designers and brands.

Adapting Trends for Mature Women

Have you ever wondered how to pull off a trend that seems a bit too daring?

Embracing the mantra that age is just a number, TVSN Fashion Week will showcase how women of any age can effortlessly incorporate the latest trends into their wardrobes. From timeless classics to bold statements, the event will highlight trends, including:

1. Wild at Heart: An eternal favourite, animal prints add a touch of wild elegance to any ensemble. From chic leopard prints to sophisticated snakeskin patterns, unleash your inner fashionista with confidence. Whether you are dipping your toe in or jumping in, TVSN has curated some of the best animal prints.

2. Luxe Leather: A symbol of edgy sophistication, leather transcends age boundaries, offering endless styling possibilities. Whether it’s a sleek leather jacket or tailored leather pants, this trend adds a modern edge to any wardrobe, and Cadelle has you covered.

3. Head-to-Toe Red: Bold, empowering, and undeniably chic, head-to-toe red makes a striking statement. It is perfect for those who are unafraid to command attention with their fashion choices. Amanda Charles’ red knitwear is the perfect staple for Autumn and Winter.

4. Faux Fur: Luxuriously soft and cruelty-free, faux fur offers a glamorous yet ethical alternative for women looking to add a touch of opulence to their outfits. Donna Salyers caters for every occasion.

5. Bold Prints: From vibrant florals to geometric patterns, bold prints inject personality and flair into any look, encouraging you to confidently express your individuality. Django & Juliette makes the perfect shoe for a bold touch to any outfit.

6. Luxe Leisure: Combining comfort with sophistication, luxe leisurewear offers stylish yet relaxed options for every occasion. From elevated loungewear to chic athleisure pieces, this trend redefines casual elegance for an everyday look, and Hammock and Vine nails it.

7. Sparkling Touches: Whether it’s a sequined top or embellished accessories, sparkling touches add a touch of glamour and sophistication to any outfit, allowing women to shine bright and stand out from the crowd tastefully. Mary Frances creates the perfect bag to compliment any outfit.

Introducing Alison Sheri: A New Brand for Stylish Women

TVSN is thrilled to welcome Alison Sheri, a brand dedicated to bringing luxury to your everyday wardrobe. With a focus on quality craftsmanship and timeless elegance, Alison Sheri offers a curated collection of clothing that combines comfort and style for the modern woman.

This article was sourced from an article sent by Candice Appel of TVSN

Unlocking Confidence: A Deep Dive into the Evolution and Impact of Hair Transplantation

The practice of hair transplantation, popularised by advanced hair loss clinics, can be traced back to the 1950s. Initially met with skepticism, it has evolved remarkably, embracing technological advancements and refining its techniques to the height of accuracy it holds today.

Let’s delve into the world of hair transplantation, its evolution, and its impact on individuals grappling with hair loss.

Understanding Different Hair Transplant Techniques

In the realm of hair restoration, Follicular Unit Extraction (FUE) stands out, with NeoGraft being a notable example of an evolution of the base procedure. As detailed by Hair and Skin Science Australia, FUE involves the removal of individual hair follicles from a donor area, typically the back of the head, and their transplantation to the balding or area of concern. NeoGraft enhances this process by automating the extraction and implantation, ensuring precision and minimising scarring at every extraction and implantation.

Pros and Cons of NeoGraft FUE Hair Transplants and Follicular Unit Extraction (FUE)

Each method has its merits and limitations. While FUE and NeoGraft offer quicker recovery and less scarring, they might require multiple sessions and come at a higher cost. Like with all surgery, there can be risks, and every patient will be assessed for their suitability.

At Hair and Skin Science hair loss clinic Melbourne and other locations, these costs can range from $7,000 (for up to 800 grafts) to $7,500 (for up to 2000 grafts).

While transplants can sometimes be inaccessible due to cost and availability, Hair and Skin Science has made this option more widely available with its competitive pricing and clinics across Australia, including their hair loss clinic Adelaide branch and many other locations.

Advancements in Robotic Hair Transplant Technology

The leap towards using this robotic technology marks a significant milestone, especially when compared to hair transplants in the 1950s, which relied on a method called “punch grafting.” Surgeons at that time would extract small circular sections of scalp tissue, known as punch grafts, containing multiple hair follicles and then implant these grafts into the recipient sites. Unfortunately, this technique often resulted in an unnatural appearance with a “doll’s hair” look.

Today, thanks to technological advancements, modern hair transplant methods like follicular unit transplantation have greatly improved the naturalness of hair restoration procedures. They offer greater accuracy and speed in follicle extraction, delivering results similar to those seen with NeoGraft FUE. These advancements reduce human error and optimise the aesthetic outcome.

Benefits of Hair Transplants

Hair transplants and the impacts they have can vary from patient to patient. One impact that some individuals have reported is a boost in self-confidence following successful hair transplant procedures.

In this study, ‘Impact of Hair Transplantation on Quality of Life, ’ it is suggested that some individuals – specifically those who participated in this study – experience enhanced self-esteem, body image, and overall better quality of life after undergoing hair transplant surgery. These participants reported increased confidence and a reduction in feelings of anxiety and depression following their procedures. The impact of undergoing hair transplant surgery may include improvements in social interactions and relationships for some individuals.

The Future of Hair Transplantation

Emerging technologies in hair restoration hint at exciting developments. Research is delving into stem cell therapy and gene editing, offering possibilities for more efficient and comprehensive solutions. The future of hair transplantation looks toward not only restoring hair but potentially preventing hair loss at its roots. And hair loss clinics like Hair and Skin Science, are making these cutting-edge hair loss solutions more accessible. Whether it’s a hair transplant clinic Melbourne or across Australia in general, they aim to continue making hair loss solutions available to all.

Final thoughts

Understanding the journey of hair transplantation is pivotal. For some, it’s not merely about the technicalities of hair growth but also about reclaiming the aspects of their identity that they have lost confidence in. For those contemplating this path, seeking professional advice and support is crucial; clinics like Hair and Skin Science can provide that assistance. With locations spanning across Australia, including a hair transplant Adelaide branch and many more, you can visit the one closest to you for more information to kickstart your journey toward hair restoration.

Article by Hair and Skin Science Australia visit for more information.

Spotlight on a Rising Star: Camila Duque – A Journey of Exploration and Multifaceted Ambitions

Photo Credit: Tony Palliser/Studio 49

In the enchanting realm of modeling, Camila Duque, guided by the expertise of Royalle Modelling, embarked on her captivating journey a mere six months ago. Unlike traditional models, Camila refuses to confine herself within predefined notions of personality or passion. Her remarkable charm lies not only in her modeling prowess but in her ever-evolving, diverse interests that defy easy categorization.

Camila’s introduction to the modeling industry, under the astute management of Royalle Modelling, has been a testament to her innate curiosity—a quality that propels her to explore uncharted territories within the realm of fashion. Unfettered by rigid opinions, she embraces the fluidity of her personality and passions, adapting to the ebb and flow of her ever-changing interests.

In a striking display of versatility, Camila Duque envisions a future where her achievements span across multiple domains. Beyond the runway, she harbors the ambition to ascend the ranks and establish herself as a top model—a testament to her dedication and skill. However, her dreams extend far beyond the glamorous world of fashion.

Camila’s kaleidoscopic aspirations include contemplating a career as a criminologist, delving into the complexities of crime and justice with intellectual zeal. Simultaneously, she envisions herself gliding gracefully into the world of professional dance, where movement becomes an expressive art form conveying emotions beyond words. The prospect of donning the hat of a marine biologist further underscores her multifaceted approach, symbolizing her commitment to the preservation of marine life and ecological balance.

Adding a delightful layer to her persona, Camila Duque possesses a quirky and imaginative habit. In public spaces, she playfully assumes the role of a private detective, concocting imaginative backstories for those around her. This endearing quirk not only showcases her playful nature but also underscores her creative spirit—a spirit that extends beyond the confines of the modeling world into the rich tapestry of her varied dreams and interests.

Camila Duque, with her delightful quirks, multifaceted ambitions, and a commitment to constant exploration, stands as a beacon of inspiration—a model not only in the fashion industry but also in embracing the limitless possibilities that life offers.

Introducing The 10 Models Behind The Cover Of The December 2023 Issue Of Sassy & Co

Photo Credit: Tony Palliser/Studio 49

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In the ever-evolving realm of fashion, a new wave of models is emerging, ready to make waves and redefine beauty standards. These rising stars bring a myriad of experiences and passions to the forefront, promising a dynamic future in the industry. Let’s delve into the stories of these top 10 models to watch out for in 2024:

1. Annabelle Austin: Annabelle’s journey into modeling commenced only a year and a half ago. At the tender age of 19, she has swiftly become a poised and confident presence in front of the camera, showcasing enthusiasm for an industry she began exploring at the close of 2021.

2. Amelia Huettner: With 2.5 years of modeling under her belt, Amelia’s evolution has been marked by growing comfort both in her own skin and behind the camera. Her passions extend beyond aesthetics, intertwining fashion with a fervent commitment to feminist ideals.

3. Paige Vickers: Embarking on her modeling journey at the tender age of 13, Paige finds joy in embracing new challenges and evolving continuously.  

4. Lilly Frost: At just 18 years old, Lilly has dedicated the past two years to modeling after joining Royalle Modelling this year. Beyond the world of modeling, she channels her free time into the arts, crafting personal birthday cards through her painting and drawing talents.

5. Camila Duque: Venturing into the modeling industry just six months ago, Camila is known for her curiosity and diverse range of interests. Her ambitions range from aspiring to become a top model to entertaining thoughts of pursuing a career as a criminologist, professional dancer, or marine biologist.

6. Yvette Saggiomo: Embarking on her modeling journey at a mere six years old, Yvette’s connection with modeling has evolved from a childhood pursuit to a genuine passion in recent years, as she delves into her endeavours with greater depth and commitment.

7. Djennah: With less than a year in the modeling realm, Djennah goes beyond the runway with a profound passion for music. Devoting at least three hours daily to immerse herself in melodies and rhythms, she brings a unique blend of interests to her burgeoning modeling career.

8. Leah Pan: Leah’s modeling journey commenced at the age of 13, initially exploring shoots around her neighborhood with her sister. Her career has soared, gracing prestigious runways like New York Fashion Week and featuring in national campaigns across Australia.

9. Annabel Bassil: Although relatively new to the modeling scene, having been signed with an agency for just a few months, Annabel is eager and excited to explore the opportunities that lie ahead in her modeling journey.

10. Charlotte-Jade Ali: Seamlessly integrating into Royalle Modelling since 2023, Charlotte-Jade’s journey in the modelling world extends back to the age of 15. Fortunate to be offered numerous freelancing opportunities both nationally and internationally, she brings a wealth of experience to the team.

These models represent the future of the industry, each with a unique narrative, passion, and potential that will undoubtedly leave a lasting impact on the world of fashion in 2024 and beyond. Watch this space for the stories that will unfold and the trends these rising stars will set.

Year-End Extravaganza: Sassy & Co’s Grand Celebration Takes Over Sir Stamford Circular Quay!

Sassy & Co Magazine, part of the StarCentral Media Group, is preparing for a spectacular year-end celebration at the prestigious Sir Stamford Circular Quay on December 17th, starting at 11 am. This event will joyfully conclude a vibrant year, commemorating the Christmas spirit and a year of accomplishments, uniting sponsors, collaborators, friends, and industry partners for a grand celebration.

In collaboration with MS Entertainment Network, Flagcom, and APCO, this highly anticipated event promises an evening filled with elegance and splendor. It will feature special events, including the much-awaited StarCentral Magazine’s People of the Year Awards and the captivating Kings and Queens fashion exhibition.

The opulent affair will unfold at the esteemed Sir Stamford Circular Quay, located at 3 Macquarie St, Sydney NSW 2000, providing a luxurious backdrop for this glamorous occasion.

Esteemed sponsors supporting the event include Cubecorp, PW Mortgage Partners, and Parramatta Community College. Their invaluable contributions have played a significant role in making this event a reality.

To enhance the event’s allure, GEM Models and TV6 Network will make a special appearance, promising an evening brimming with talent and excitement.

This event serves as the perfect occasion for networking, merriment, and a celebration of the achievements and collaborations of the past year. StarCentral Media Group warmly invites everyone to join in this prestigious gathering, set to be a truly memorable and grand finale to an eventful year.

For more information or to participate in the Kings and Queens fashion exhibition, kindly get in touch with us at your earliest convenience.

Let’s celebrate the end of this fantastic year with an evening of opulence and joy at the Sir Stamford Circular Quay.

For further inquiries, please contact Krissy at

Luxury Redefined: Tina M Copenhagen Unveils Innovative Headwear Collection Marrying Purpose and Elegance

Australian-owned luxury headwear brand, Tina M Copenhagen, has just launched its latest line of hats, seamlessly merging opulence with a contemporary purpose. This new collection epitomizes sophistication and style, showcasing an array of chic and refined designs characterized by clean lines, top-quality materials, and exquisite craftsmanship.

The assortment ranges from trilby to cowboy, breton to fedora, offering an inventive and modern interpretation of classic hat styles. Distinguished by meticulous attention to detail, these designs stand out in the market. They feature innovative elements such as a ComfyFit internal wind-resistant size adjuster and the groundbreaking textile, Flexibraid®, ensuring these hats are crush-resistant, easily portable, and weather-resistant, offering UV protection up to UPF50+.

Creative director Tina Madsen-Walcott, who settled in Australia three decades ago and completed her Biochemistry degree, recognized the harmful effects of the Australian sun on the skin. Leveraging this knowledge, along with her keen eye for design and a passion for practical beauty, she founded Tina M Copenhagen. The brand’s primary objective is to safeguard wearers from the sun while upholding their skin and elegance. The result is a sumptuous collection that positions Tina M Copenhagen as the premier destination for fashion-forward headwear that seamlessly marries functionality and style.

Tina M Copenhagen is available online as well as in leading boutiques and department stores, including David Jones.

The media released was provided by Stacey Taylor of

Thread Rejuvenation: Unlocking a Youthful Look Without Surgery

There are many anti-aging face creams, serums, and treatments on the market today that help to tighten skin and reduce wrinkles. One treatment to consider is a non-surgical thread rejuvenation.

In this article, we discuss thread rejuvenation in Sydney and how they have the potential to improve your appearance without the need for invasive surgery. This article was also written in consultation with Dr Danae Lim, a Medical Practitioner at Shape Clinic Darlinghurst, who has expertise in the field of aesthetic medicine.

Thread Rejuvenation Explained

Firstly, what is thread rejuvenation? Thread procedure, also referred to as a thread lift or thread rejuvenation, is a minimally invasive cosmetic procedure using threads to elevate and firm the skin. The threads employed in this procedure consist of absorbable materials that dissolve over time.

Dr Danae Lim says that Shape Clinic offers a selection of polydioxanone threads – PDO for short – which is a type of dissolvable suture material that has been used in the human body for over three decades. The PDO or polydioxanone threads are introduced into the skin through a needle and then gently pulled to lift and tighten the skin. While this procedure is typically performed on the face, neck, and jawline, it can also be applied to other body areas.

The threads used in thread rejuvenation work by encouraging the body’s natural production of collagen and elastin. Collagen and elastin are proteins naturally generated by the body and are responsible for maintaining skin firmness and elasticity.

Different types of Threads

According to Dr Danae Lim, smooth mono (single) and double (braided) threads were originally used to stimulate collagen and firm the skin when positioned just beneath the skin. But there are other types of threads that provide different outcomes.

Dr Danae Lim explains that she now uses barb threads, screw cog threads and spring coil threads. Barb or cog threads are thicker than other threads and can provide a degree of mechanical lift when inserted into the superficial fat layers of the face and neck.

Screw cog threads, which are not as thick as typical barb or cog threads, can be used to address localised areas of facial heaviness.

Spring coil or filler threads, which resemble the coiled springs found in a ballpoint pen or spring mattress, can be used for volume. Spring coil threads are also used to address specific areas of the face and can provide mechanical lift to the nasolabial folds, cheeks, and jowls.

Benefits of Thread Rejuvenation

Thread rejuvenation is minimally invasive by nature. It can be performed using local anaesthesia and involves short downtime. Most patients can resume normal activities within a few days or even on the same day as the procedure. Threads tend to be more cost-effective than other types of treatments.

Patients are often attracted to thread rejuvenation due to the natural-looking results they offer. The threads are discreetly inserted into the skin and become invisible once the skin has healed. This means that there are no noticeable scars or signs of the treatment.

Threads are very versatile as they come in different lengths, types, and thicknesses. This allows for customisation according to each patient’s specific needs and target areas.

What to Expect with a Thread Rejuvenation

The Procedure

On the day of the procedure, the patient will receive a local anaesthetic to numb the treatment area. The Practitioner will then insert the threads into the patient’s skin using a small needle. Once the threads are in position, the Practitioner gently adjusts them, elevating and tightening the skin in the process. The entire procedure usually lasts 30-60 minutes, varying based on the scope of the treatment.

Recovery and Aftercare

The recovery period following the thread procedure is generally brief, and the majority of patients can return to their usual activities within a few days. However, it is advisable to refrain from engaging in strenuous activities and to keep the treated area clean and dry during the initial days post-procedure.

Patients may encounter bruising, swelling, and discomfort after the procedure. These can be alleviated with mild pain relievers and cold compresses. The overseeing practitioner may also suggest a specific skincare routine to support the healing process.


The outcomes of a thread procedure are usually observable immediately after the procedure. However, it can take several weeks for the complete results to become evident as the skin adapts to the new thread positioning.

Here are thread rejuvenation reviews that will give you an idea of what to expect.

Final Thoughts

Thread rejuvenation offers a viable solution for people who wish to address areas of the face they would like to improve without undergoing surgery. However, it is important to recognise that the effectiveness of the procedure can vary from patient to patient.

Research into the procedure and finding a clinic that suits your preferences is recommended when undergoing any cosmetic procedure.

Dr Danae (Chee Zhen) Lim, Ahpra Registration MED0001188982, General Registration, Cosmetic Physician.

Maybelline New York Transforms the Beauty Game in Roblox: An Immersive Fusion of Makeup and Music

Maybelline New York has taken a bold step into the digital realm of Roblox, captivating an entirely new audience of makeup enthusiasts. Through a strategic partnership with Splash, the brand has launched a comprehensive 360-degree campaign tailored specifically for the vibrant music community thriving within the Roblox universe.

In this virtual landscape, Maybelline offers a plethora of virtual makeup looks, engaging mini-games, and exclusive music, crafting an immersive experience that celebrates self-expression, a fundamental value of Maybelline New York.

The heart of Maybelline’s initiative, the “Makeup Your Mix” campaign, extends a warm invitation to Roblox users, encouraging them to dive into captivating experiences within the Maybelline New York lounge and the Graffiti Room. These virtual spaces serve as dynamic canvases for users to unleash their creativity, experimenting with a diverse range of Maybelline products. For instance, users can utilize Vinyl Ink and Falsies Surreal Mascara to create digital graffiti masterpieces. The campaign introduces six distinct makeup looks, featuring beloved Maybelline franchises like SuperStay Vinyl Ink Lip and SuperStay Matte Ink Lip, alongside innovative newcomers such as Falsies Surreal Mascara and Color Tattoo Eye Stix. Whether users are seeking a bold and edgy aesthetic or a subtle and natural style, our virtual platform provides a myriad of options and inspiration for all.

Emily Arkells, Maybelline New York’s Vice President of Digital, expresses, “As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression. Our partnership with Splash on Roblox allows us to seamlessly integrate our products into an interactive world. With a diverse range of virtual makeup looks created by talented makeup and 3D artists, users can now experiment with different styles and expressions within the virtual world of Roblox through the music game Splash. This collaboration perfectly aligns with Maybelline New York’s core values of self-expression, play, and empowerment, making self-expression accessible to all, wherever they engage with our brand.”

Richard Slatter, Head of Partnerships at Splash, articulates his pride in the collaborative effort among Maybelline, Super League Enterprises, United Talent Agency, Roblox, and Splash for this activation. “The team all brought their A-game to the table for this activation. I am really proud of what we’ve accomplished together, and our community absolutely loves it! Splash players, who are creative young people, are highly engaged, and we would love to work with more brands trying to reach this audience, not just on Roblox but across our other products as well.” 

Maybelline acknowledges the influential role of music as a canvas for personal creativity and self-expression. In alignment with this philosophy, the brand has joined forces with virtual DJ Kai to unveil her latest track, “Fantasy.” Until September 28th, users are invited to remix the song and partake in Kai’s exclusive listening party. Through engaging gamification and branded activations, participants have the chance to win and collect an array of Maybelline merchandise and clothing.

This dynamic campaign opens the gateway for users to immerse themselves in the virtual universe of Maybelline’s Makeup Your Mix on Roblox, where the bounds of creativity are boundless.

This article was sourced from a media release sent by PR Newswire.