Maybelline New York Transforms the Beauty Game in Roblox: An Immersive Fusion of Makeup and Music

Maybelline New York has taken a bold step into the digital realm of Roblox, captivating an entirely new audience of makeup enthusiasts. Through a strategic partnership with Splash, the brand has launched a comprehensive 360-degree campaign tailored specifically for the vibrant music community thriving within the Roblox universe.

In this virtual landscape, Maybelline offers a plethora of virtual makeup looks, engaging mini-games, and exclusive music, crafting an immersive experience that celebrates self-expression, a fundamental value of Maybelline New York.

The heart of Maybelline’s initiative, the “Makeup Your Mix” campaign, extends a warm invitation to Roblox users, encouraging them to dive into captivating experiences within the Maybelline New York lounge and the Graffiti Room. These virtual spaces serve as dynamic canvases for users to unleash their creativity, experimenting with a diverse range of Maybelline products. For instance, users can utilize Vinyl Ink and Falsies Surreal Mascara to create digital graffiti masterpieces. The campaign introduces six distinct makeup looks, featuring beloved Maybelline franchises like SuperStay Vinyl Ink Lip and SuperStay Matte Ink Lip, alongside innovative newcomers such as Falsies Surreal Mascara and Color Tattoo Eye Stix. Whether users are seeking a bold and edgy aesthetic or a subtle and natural style, our virtual platform provides a myriad of options and inspiration for all.

Emily Arkells, Maybelline New York’s Vice President of Digital, expresses, “As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression. Our partnership with Splash on Roblox allows us to seamlessly integrate our products into an interactive world. With a diverse range of virtual makeup looks created by talented makeup and 3D artists, users can now experiment with different styles and expressions within the virtual world of Roblox through the music game Splash. This collaboration perfectly aligns with Maybelline New York’s core values of self-expression, play, and empowerment, making self-expression accessible to all, wherever they engage with our brand.”

Richard Slatter, Head of Partnerships at Splash, articulates his pride in the collaborative effort among Maybelline, Super League Enterprises, United Talent Agency, Roblox, and Splash for this activation. “The team all brought their A-game to the table for this activation. I am really proud of what we’ve accomplished together, and our community absolutely loves it! Splash players, who are creative young people, are highly engaged, and we would love to work with more brands trying to reach this audience, not just on Roblox but across our other products as well.” 

Maybelline acknowledges the influential role of music as a canvas for personal creativity and self-expression. In alignment with this philosophy, the brand has joined forces with virtual DJ Kai to unveil her latest track, “Fantasy.” Until September 28th, users are invited to remix the song and partake in Kai’s exclusive listening party. Through engaging gamification and branded activations, participants have the chance to win and collect an array of Maybelline merchandise and clothing.

This dynamic campaign opens the gateway for users to immerse themselves in the virtual universe of Maybelline’s Makeup Your Mix on Roblox, where the bounds of creativity are boundless.

This article was sourced from a media release sent by PR Newswire.

Elegance and Environmental Awareness Collide at Miss Earth Australia 2023

Photo Credit: Bob Reyes

The night of September 9, 2023, marked an extraordinary blend of beauty, grace, and a commitment to our planet as the highly anticipated Miss Earth Australia 2023 pageant unfolded. With an impeccable lineup of 11 finalists who embodied eco-consciousness, this event showcased not only the beauty of its contestants but also their dedication to environmental advocacy.

The Remarkable Finalists

This year’s finalists were nothing short of exceptional, each bringing their unique charisma and passion to the stage. The 11 remarkable contestants were:

  1. Kritika Sharma
  2. Patricia Sheeran
  3. Deborah Madriaga
  4. Puja Nagaria
  5. Sonia Kekatos
  6. Luna Ojacastro
  7. Kajol Chand
  8. Sarah Tute
  9. Helen Latukefu
  10. Taylor Kuchel
  11. Katelyn Storey

A Night of Splendor and Purpose

The pageant unfolded in four dazzling segments, leaving the audience in awe:

  • Swimwear Round: Sponsored by Styelle Swim, this segment was a showcase of confidence and style.
  • Evening Gown Round: Elegance took the spotlight as the contestants graced the stage in stunning evening gowns.
  • Environmental Hashtag Round: An innovative segment where each finalist chose an environmental hashtag and eloquently explained its significance, emphasizing the pageant’s dedication to sustainability.

Honouring Excellence

The Miss Earth Australia 2023 pageant also recognized outstanding qualities among the contestants with various Sponsor Awards:

  • StarCentral’s Choice: Taylor Kuchel
  • Miss Millionaires Alliance: Helen Latukefu
  • Miss Philippine Airlines: Luna Ojacastro
  • Best in Swimwear: Helen Latukefu
  • Miss Photogenic: Patricia Sheeran
  • Best in Evening Gown: Deborah Madriaga
  • Miss Congeniality: Taylor Kuchel
  • Miss Talent: Kritika Sharma
  • People’s Choice Award: Luna Ojacastro

A Thought-Provoking Final Question

As the night reached its climax, the final five contestants emerged:

  • Patricia Sheeran
  • Deborah Madriaga
  • Luna Ojacastro
  • Kajol Chand
  • Helen Latukefu

With bated breath, the audience awaited the final question, which tested not only intelligence but also the passion for environmental advocacy.

The Crowning Glory

In the end, the winners emerged, each ready to take on their unique roles in advocating for a greener planet:

  • Miss Earth Charity Australia: Patricia Sheeran
  • Miss Earth Fire Australia: Luna Ojacastro
  • Miss Earth Water Australia: Kajol Chand
  • Miss Earth Air Australia: Deborah Madriaga
  • Miss Earth Australia 2023: Helen Latukefu

Photo Credit: Bob Reyes

Celebrating the Heroes Behind the Scenes

It’s essential to acknowledge the dedication and hard work of those who made this extraordinary event possible:

  • National Director: Juliet De Leon
  • Managing Director: Jasper Lim
  • Production Head: Marc Baylon

Their unwavering commitment brought to life a pageant that seamlessly blended elegance with environmental consciousness.

As Miss Earth Australia 2023, Helen Latukefu is poised to represent Australia internationally, advocating for a greener, more sustainable future. Congratulations to all the contestants and the newly crowned queen! 🌏👑 #MissEarthAustralia2023 #EcoQueens #GreenAdvocates

Sizzling Styles and Culinary Delights: Winter Glam 2023 Takes Sydney’s Fashion Scene by Storm!

Sydney’s fashion scene was ignited on August 12, 2023, as the Winter Glam 2023 event unfolded at The Grand Ballroom 2 Australia Ave, SYDNEY Olympic Park NSW. This dazzling affair showcased a convergence of renowned designers, stunning models, and delectable cuisine, making it an evening to remember.

The event brought together an array of celebrated designers, each contributing their unique flair to the runway. Among the prominent names was Tommy Ge of Leatheron, renowned for his exceptional creations in the realm of leather fashion. Ranjita Sharma, a couture designer known for her intricate and luxurious designs, also graced the event with her presence. Adding a touch of eco-consciousness to the showcase was eco-fashion designer Rene Rivas, captivating the audience with his sustainable creations.

What set Winter Glam 2023 apart was its incorporation of pageantry and modeling excellence. The runway featured the stunning finalists of Miss Earth Australia 2023, radiating confidence and beauty. Collaborating with these remarkable models were GEM Models and StarGazer models, who effortlessly breathed life into the designs of the featured designers.

The event was not only a visual delight but also a culinary journey. Attendees were treated to an array of delectable dishes that delighted the taste buds and added a gastronomic element to the evening.

Held at the Proxima Hub, The Grand Ballroom served as the perfect backdrop for this glamorous extravaganza. The venue’s opulence and sophistication set the tone for a night of elegance and style, where the fusion of fashion and luxury came to life.

Among the models who graced the runway were the talented individuals from StarGazer models, including the likes of Michael El-Bacha, Kristin Venae, Joanne Gunay, Gwen Barcenas-Hensley, and Hallie Evans. Additionally, the event saw the presence of GEM Models, featuring accomplished models like Randeep Singh, Leah-Nora W., and Bianca H.

Leading the event with their expertise were industry veterans Jasper Lim, Julieta De Leon, Marc Baylon, and Mikoi Dris. Their influence and experience added a touch of professionalism to the proceedings, ensuring that the event unfolded flawlessly.

As the evening came to an end, Winter Glam 2023 left a lasting impression on the attendees, resonating with the harmonious blend of fashion, talent, and culinary excellence. The event showcased not only the creative brilliance of designers but also the confidence and elegance of models who walked the runway with grace. Winter Glam 2023 was a true celebration of the arts, making it a remarkable chapter in Sydney’s fashion calendar.

Sassy & Co Magazine Marks 3-Year Milestone in Style at StarCentral Media Group’s 18th Anniversary Gala

In a glittering celebration of media excellence, Sassy & Co magazine marked its triumphant three-year journey during the esteemed StarCentral Media Group’s 18th-year anniversary gala. The gala, a grand affair held at the iconic and opulent Curzon Hall, served as the backdrop for the convergence of industry luminaries, influencers, and creative minds. As an additional layer of excitement, the event also heralded the launch of the TV6 Network, a venture poised to reshape the media landscape.

The synergy of milestones transformed the Curzon Hall into a spectacle of elegance, where the celebration of Sassy & Co’s three-year anniversary harmoniously blended with the festivities of StarCentral Media Group’s 18th year of influence. Against the backdrop of lavish chandeliers and regal architecture, guests were treated to an evening that resonated with the spirit of achievement, creativity, and collaboration.

Sassy & Co magazine, known for its keen eye on lifestyle, fashion, and culture, has swiftly emerged as a media powerhouse. The magazine’s partnership with the launch of TV6 Network further solidifies its role as a dynamic force in the industry. The collaborative spirit shared between Sassy & Co and TV6 Network is a testament to the power of media partnerships in fostering growth and innovation.

The esteemed event welcomed the luminaries of the media and entertainment world, with the charismatic Head of Sassy & Co, Jenny Hu, gracing the occasion. Her presence radiated the magazine’s commitment to excellence and its dedication to crafting compelling narratives that captivate audiences.

Adding a touch of opulence, George Bastolli, the CEO of Royalle Modelling, orchestrated an awe-inspiring spectacle that spoke of luxury and sophistication. The arrangement of three Rolls Royce vehicles, courtesy of The Vintage Chauffeur, captured the essence of prestige that Sassy & Co and StarCentral Media Group embody.

As the festivities unfolded, it was important to acknowledge the immense support that fueled these accomplishments. The gala would not have been possible without the generous contributions of sponsors who believed in the vision. The evening offered a moment to extend gratitude to Millionaires Alliance, TV1 Australia, and a special mention to the major sponsor, Mark Coronel of Cubecorp, whose support added an extra layer of significance to the occasion.

The celebration at Curzon Hall was not just a culmination of achievements but a glimpse into the future. The launch of the TV6 Network and the continued partnership between Sassy & Co magazine and the network hint at a media landscape brimming with innovation and creativity. As the lights dimmed on a night of revelry and camaraderie, the legacy of these milestones shone brightly, inspiring all present to reach for even greater heights.

In an age where media influences culture and narrative shapes perceptions, Sassy & Co magazine stands as a beacon of excellence, guiding the way toward a future where creativity knows no bounds. The collaboration with the TV6 Network and the collective spirit displayed during StarCentral Media Group’s 18th year anniversary serve as a testament to the power of unity, creativity, and the indomitable human spirit in shaping media’s exciting and ever-evolving landscape.

Harnessing Nature’s Power: How Essential Oils Combat Fatigue and Mental Exhaustion

Over the years, essential oils have shown promising benefits as a natural remedy for various ailments. One such area where essential oils have gained significant popularity is in fighting fatigue and mental exhaustion. It is believed that the potent aromatic compounds in essential oils have unique properties that can positively affect our minds and well-being.

In this article, we will explore what essential oils are, how they are made, and how essential oils for fatigue and mental exhaustion can help.

What exactly are essential oils?

Although we all have an image of essential oils when we talk about them, what are essential oils?

Well, essential oils are aromatic concentrates extracted from different parts of plants such as flowers, leaves, bark, roots, peels, and seeds. The oils extracted contain the plant’s distinctive aromatic properties and contain a wide range of active and volatile compounds, including terpenes and phenolics. Each essential oil has its own unique set of compounds that give it different therapeutic properties.

How are essential oils extracted?

There are several methods of extracting essential oils, each involving techniques specifically designed to preserve the compounds within the plant material and their therapeutic potential.

Here are some ways that essential oils are extracted:

Steam Distillation

Steam distillation is a traditional method of essential oil extraction and is most often the method of choice. The method involves a distillation chamber in which plant material is placed, and steam is passed through, causing the release of essential oil molecules from the plant material. The steam and essential oil vapour rise through a cooling system where it then condenses back to a liquid. This condensation is then separated into essential oil and a hydrosol of the plant material chosen.

Cold pressing

This method is often used for citrus-scented essential oils. The process involves taking the peel of a citrus fruit and piercing it before pressing it with a pressurised machine to release the essential oil, juice, and other components. This collected combination of all three is then further separated to retrieve just the essential oil. The concentrates extracted are often used in other organic products.

Solvent extraction

Some delicate flowers require a more meticulous process to extract their essential oils; this is usually the case with jasmine or rose essential oils. Solvent extraction involves immersing the plant material in a solvent that dissolves the essential oils. The solvent is then removed, leaving the essential oil full of compounds.

Essential oils for fatigue and mental exhaustion

Let us now look at how essential oils can be used for fatigue and mental exhaustion.

Traditional systems of medicine, such as Ayurvedic and Traditional Chinese Medicine, have a long history of using therapeutic essential oils. It is believed that inhalation and topical application of these essential oils allows the compounds they contain to interact with the body.

Here is a closer look at how this works:

Stress reduction

It is well known that one of the main causes of fatigue is chronic stress. Certain essential oils such as sweet basil, bergamot, frankincense, or in combination as in the Chill Out essential oil blend from Buckley and Phillips Aromatics contain compounds such as linalool and alpha-pinene. These compounds have an anxiolytic effect, so when inhaled, they can reduce stress and promote relaxation, helping to combat associated fatigue and mental exhaustion.

Improve mood

Fatigue and mental exhaustion are often followed by low mood and depression. Essential oils derived from citrus plants, such as lime essential oil, may contain limonene, which has been shown to have uplifting and mood-enhancing effects. In combination with other oils with similar uplifting and calming aromatic properties, such as in the Peace Essential Oil Blend from Buckley and Phillips Aromatics, it can improve mood and reduce the fatigue and mental agitation associated with emotional distress when inhaled.

Stimulation and energy boost

Some essential oils have more energetic aroma properties that can increase energy when inhaled. Essential oils such as peppermint and eucalyptus with menthol compounds have these stimulating properties. Inhaling them can improve alertness and boost energy.

How essential oils interact with the brain

Now that we understand how essential oils and aromatherapy can improve fatigue and mental exhaustion let’s take a closer look at how it works.

When we inhale the scents of essential oils, we inhale the aromatic molecules that can stimulate our olfactory receptors in our nasal cavity. These receptors send signals to our limbic system, the part of the brain involved in processing emotions, memories, and motivations. Therefore, the unique compounds of each aromatic molecule of different essential oils can improve our fatigue and mental fatigue by activating these areas.

Essential oils can also affect the release and activity of neurotransmitters in the brain. Neurotransmitters are chemical messengers in our brain that play a crucial role in transmitting signals between nerve cells in the brain throughout the nervous system. They help regulate a wide range of physiological and cognitive processes. For example, essential oils such as lavender, which have been shown to increase serotonin levels, promote the release of the neurotransmitter associated with feelings of well-being and relaxation. This in turn reduces mental fatigue and exhaustion.

In summary, essential oils can improve mental exhaustion and fatigue through the unique compounds they contain. These compounds, when inhaled or applied topically, promote feelings of relaxation, reduce stress and improve mood, which in turn reduces fatigue and mental exhaustion.

Karlie Kloss Welcomes Baby Elijah Jude Kushner, and His First Photo Is Absolutely Adorable!

Editorial credit: magicinfoto /

In a heartwarming announcement, supermodel Karlie Kloss shared the joyous news of the birth of her second son with her husband, Joshua Kushner. The couple welcomed their newest addition to the family on July 11, 2023, and affectionately named him Elijah Jude Kushner.

The exciting revelation of Karlie’s second pregnancy had already delighted fans earlier this year when she proudly displayed her baby bump at the prestigious Met Gala. The radiant mother-to-be captured hearts on the red carpet, and anticipation for the baby’s arrival only grew stronger as fans eagerly awaited the new addition to the Kushner family.

Karlie took to Instagram to officially introduce the world to little Elijah Jude, sharing a heart-melting snapshot of her newborn grasping his older brother Levi’s tiny hand. The touching image spoke volumes about the bond already forming between the siblings, capturing a moment of sibling love and connection that warmed the hearts of fans across the globe.

Under the heartwarming photograph, Karlie Kloss captioned simply, “Elijah Jude 7.11.23,” commemorating the date of his birth and revealing his charming name to the world. As the post flooded with well-wishes and congratulatory messages from fans, it was evident that this sweet family moment had touched the hearts of many.

The birth of baby Elijah marks yet another milestone in Karlie and Joshua’s journey of love and parenthood. The couple first tied the knot in an intimate ceremony in October 2018, and their love has blossomed ever since. Their first son, Levi Joseph Kushner, was born in March 2021, bringing immense joy and fulfillment to their lives as they embraced parenthood together.

Throughout her pregnancy journey, Karlie Kloss has been a symbol of grace, beauty, and empowerment. Her openness about the experience of motherhood has resonated with women worldwide, inspiring a sense of connection and solidarity. As a successful supermodel and entrepreneur, Karlie continues to be a role model for women aspiring to balance their personal and professional lives with grace and determination.

With the arrival of baby Elijah, Karlie and Joshua have officially become a family of four, embarking on a new chapter filled with love, laughter, and the joy of raising their two sons. As they embrace the challenges and joys of parenthood, the Kushner family is sure to create cherished memories that will last a lifetime.

Congratulations to Karlie Kloss and Joshua Kushner on the arrival of their precious bundle of joy, Elijah Jude Kushner. May their family continue to be blessed with happiness, love, and unforgettable moments as they embark on this beautiful journey of parenthood once again.


View this post on Instagram


A post shared by Karlie Kloss (@karliekloss)

How Collagen Can Help Combat Acne and Transform Your Skin: Unveiling the Secrets to Clear, Radiant Complexion

In the search for healthy and radiant skin, a popular ingredient that emerges is collagen. Collagen plays a vital role in maintaining skin health and combating various skin conditions, including acne. In this article, we will explore the nature of collagen, its specific benefits in improving acne, the different types of collagen, and where they can be found.

What is collagen?

Collagen is a fibrous protein that serves as the basic building block for various tissues in our bodies, including skin, bones, tendons, ligaments, and cartilage. Specifically in relation to the skin, collagen provides strength, elasticity, and firmness, which contributes to a youthful experience. There are several types of collagen available to us, but type 1 is the most prevalent in the skin, making up about 80% of its composition.

Collagen and Acne

Acne is a common skin condition that affects many people. It is often characterised by the formation of pimples, blackheads, and whiteheads. Some of the common causes of acne are clogged hair follicles and excessive sebum production.

Although collagen has many benefits, its acne benefits are often overlooked. Here are some of the ways collagen for skin can help troubled skin.

1. Wound healing

Acne often results in inflamed, painful lesions and blemishes. Therefore, collagen can be beneficial in helping to heal these painful lesions as collagen is involved in the early stages of wound healing, initiating the process by attracting cells such as fibroblasts to the wound site. Collagen also helps by promoting tissue repair and stimulating the production of new skin cells. As a result, collagen helps to reduce scarring and post-acne hyperpigmentation.

2. Skin regeneration

In general, collagen supports skin regeneration by promoting skin cell turnover, which is part of the skin’s natural renewal process where old skin cells are shed and replaced by new cells. Collagen supports this renewal of skin cells, contributing to a healthier complexion. In addition, by helping to shed off dead skin cells and encouraging the growth of new skin, collagen can also help to prevent clogged pores and reduce the formation of acne.

3. Reduce inflammation

Inflammatory responses play a crucial role in the development of acne. Collagen has anti-inflammatory properties that can help soothe inflamed skin, minimise redness and reduce acne-related inflammation. Collagen does this by suppressing the production of inflammatory mediators, such as cytokines and enzymes that are heavily involved in inflammatory responses. By suppressing the production of these mediators, collagen can help calm inflamed skin, reduce redness, and promote a calmer complexion.

4. Moisture Retention

Collagen has excellent water-binding properties, helping to retain moisture in the skin. It helps to form a protective barrier on the skin’s surface, preventing excessive water loss and maintaining hydration. Well-hydrated skin helps regulate the production of sebum and reduces the likelihood of excess oil, which can contribute to the formation of acne. This is why collagen, which promotes moisture retention, can reduce the formation of acne.

Types of Collagen and Sources

Collagen can be obtained from various sources, including both natural and supplemental forms, such as these collagen for acne options from The Collagen Co. Here are some common types of collagen and their sources:

1. Type I Collagen

Type 1 collagen is the most abundant type of collagen in the human body, as it is found in various tissues, including skin, bones, tendons, ligaments, and organs. The triple helix structure of type 1 collagen allows it to resist stretching forces, making it essential for maintaining the integrity and firmness of the skin. Natural sources of type 1 collagen include bone broth, chicken, fish, and egg white.

2. Type II Collagen

Mainly found in cartilage, type II collagen is essential for joint health as it acts as a cushion between joints, providing flexibility and shock absorption. It may also indirectly benefit acne-prone skin by reducing inflammation and supporting overall skin health. Common sources of type II collagen include chicken cartilage and collagen supplements derived from the chicken sternum.

3. Type III Collagen

Interestingly, type III collagen is often found alongside type I collagen and is abundant in the skin, blood vessels, and internal organs. Type III collagen is particularly beneficial in the early stages of wound healing and tissue repair. It works alongside type I collagen to aid and support tissue regeneration. Natural sources of type III collagen include fruits, vegetables, fish, or supplements derived from these sources.

Collagen is a powerful compound that can aid in the fight against acne. With its ability to promote wound healing, facilitate skin regeneration, reduce inflammation, and improve moisture retention, collagen can provide visible benefits for those prone to acne.

Whether through natural dietary sources or through supplements, incorporating collagen into your skincare routine can contribute to a clearer, more radiant complexion. Including collagen in your diet can also improve overall health, not just skin health. Including collagen in your diet can also improve your overall health, not just the health of your skin, making it an all-around compound that is crucial to your overall health.