Introducing The Brand Behind The Cover Of The July 2022 Issue Of Sassy & Co: Rootless Fashion & Accessories

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Based out of Germany, the concept behind Rootless Fashion & Accessories was established in 2012 when Thorsten Weingaertner, its founder and CEO, decided to create a brand that seamlessly blends his love for the outdoors and stylish utility. He wanted to establish a connection between outdoor enthusiasts, sports lovers, and fashion enthusiasts. Although he was running a premium camper manufacturing company at the time, fashion has always been at the back of his mind since he has always been very enthusiastic about fashion. When the idea of ​​starting a fashion label eventually entered his mind back in 2012, he decided to go with his gut and instincts and pursue his passion for fashion, and thus, Rootless Clothing was born.

Rootless has become synonymous with the effortlessly cool men and women who need to maintain an athletic yet wearable wardrobe that can drive an unconventional lifestyle full of adventure with a hint of attitude. Their debut collection, “Rules Breed Rebels,” carries a new millennium of urban wear for everyday men and women with an emphasis on slick and purposeful design. Rootless designs are ones that make a statement through a monochromatic swath of essential pieces that can work well together on stage, on the streets, or even in the mountains to flatter and empower their clients. It caters to men and women who showcase effortless style – very slick… and very cool! The brand also supplies striking gear like gym bags, watches, and even shoes, along with fantastic threadwork to support the client’s next conquest.

Born in Germany in 1988, Thorsten is a fashion enthusiast who combines the best materials in his creations at the most reasonable price – creating a timeless approach to urban wear distinguished by compelling threadwork, luxurious materials, and couture-quality attention to detail. He is poised to change the perception of urban wear into something truly unique and irresistible. Rootless also aims to champion freedom seekers who inhabit unique quarters of society, driven by a passion for fashion and a need to defy archaic systems.

Sassy & Co magazine recently caught up with Thorsten to discuss Rootless and here’s what went down:

Please tell us your full name and something about yourself.

My name is Thorsten Weingaertner; I was born in 1988 in Germany and am the CEO of Rootless Fashion & Accessories (www.rootless.fashion). I’m a fashion enthusiast and lover. I love designing clothes with my team and then bringing the designs to life! “Rules Breed Rebels” is not just a collection name; it’s actually a lifestyle.

How did you get started with Rootless Fashion & Accessories?

My team and I actually came from two completely different directions before Rootless was born. We ran an individual premium camper manufacturing company that can convert vehicles individually at the customer’s request. Fashion has accompanied me for years because I am personally very enthusiastic about fashion. However, the idea of ​​a fashion label as a second mainstay came up quite early after founding the first company in 2012. Since then, we have been designing and building the brand. Last year we decided to finally launch the brand and get started. We wanted to create a connection between outdoor enthusiasts, sports lovers, and fashion enthusiasts. All this is paired with premium quality, understatement, and rebellious design. In addition, there is also our extensive range of accessories, which are always designed to match our fashion. Rootless is rebellious/new/black & white/stylish, made of the highest quality at a reasonable price. Our debut collection, “Rules Breed Rebels,” definitely reflects these characteristics. We are here to shake up the fashion industry and make a statement!

What do you want to achieve personally with your brand?

Just like any other entrepreneur, I want to establish a successful company that will not only revolutionize the fashion industry but also gives our customers a lot of satisfaction. We want our customers to be happy and satisfied with our products so they will always keep coming back for more.

What is the industry doing right?

The industry is now doing some things right. It’s not just about size zero now; it’s about fashion for everyone. In my opinion, moving away from fast fashion is very important. Customers are giving more importance to quality, and the industry is adjusting quite well accordingly.

What has been the biggest hurdle you have faced as a fashion brand?

I think that’s essentially the reach of being known as a brand. Especially as a start-up, there is often a lack of funds to finance this reach. Magazines/influencers are usually too expensive, so the road to getting to the right people is quite rocky. However, I think you can achieve a lot if you have the time and enthusiasm. In my case, I have never given up on my vision and belief in my products, so we have been able to land amazing collaborations moving forward.

What steps is your brand making to ensure the process is as high-quality as possible?

Compare-Compare-Compare! First, the manufacturer is important. Because if your manufacturer is no good, you are often left with empty promises. Secondly, comparing and studying other manufacturers is the best way to get the best fabrics and the best possible quality. We have had countless samples created by numerous manufacturers to ensure the quality of our products and get the best possible result for our customers.

As you see it, what are the main issues in the fashion industry today, and how does your brand subvert them?

A lot is going towards completely overpriced or, in return, too cheap fast fashion. We had to find a good middle ground in order to be able to offer our customers the highest quality at an affordable price. I think we managed this quite well with Rootless.

What are you most excited about for the future of fashion, and where do you see it headed?

I’m very excited about the about-face required for fashion for everyone! Furthermore, we are already working with 3D models and videos, which could be of interest for our own NFT’s in the Metaverse in the future. There is a very clear trend in this direction, which is why many VIPS and large manufacturers are jumping on this bandwagon.

What advice would you give to those wanting to start a fashion brand?

Do your research down to the smallest detail. Don’t just run at it. Check the market for what is needed and what is not. Where are the trends heading, and above all, plan everything in advance, so you know what budget is required. Figure out how to reach your customers etc. Lastly, be informed, be hungry and never give up!

What are your future goals for your brand and fashion in its entirety?

As I also mentioned above – we want to offer high fashion to everyone, grow steadily and, above all, keep surprising our customers with new ideas, new items of clothing, and accessories.

Introducing The 2022 Afterpay Australian Fashion Week On The Cover Of The June 2022 Issue Of Sassy & Co

To celebrate the 2022 Afterpay Australian Fashion Week, Sassy & Co went on the ground at Sydney Fashion Week to capture some of the most fabulous collections and notable street style photos outside the shows. We captured some of the best and most promising designers at Carriageworks – Check out our exclusive fashion show coverage featuring Torannce, Gyre the label, and Iordanes Spyridon Gogos’.

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Introducing The Brand Behind The Cover Of The March 2022 Issue Of Sassy & Co: Medusa Hire

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Medusa Hire is the world’s first and ONLY Versace tableware and decor hire company. It adopts the embodiment of Versace’s DNA that is defined by the emblematic Medusa head and gold tones, they each truly capture the essence of luxury.

Medusa Hire translates the Versace allure into a Versace experience by servicing the exquisite demands of high-end events and special occasions. It injects a touch of luxury Italian glamour into your event with signature Versace statement pieces.

Sassy & Co caught up with Medusa Hire and here’s what went down:

What are you currently doing to maintain/grow your business?

Given our business is word of mouth, we have poured a lot of time into social media assets to lift its awareness. We have partnered with social media influencers as well as international celebrities in the entertainment industry like The Jacksons and Boyz II Men just to name a few. We have also established partnerships with world-renowned brands such as Eighy5 Cigars based in Florida in America which has given us the opportunity to cross-promote and grow our following to overseas markets.

What social media platforms do you usually use to increase your brand’s awareness?

Instagram has been a great platform for our brand awareness as it allows our content to easily be shared by our followers. We also feel like our target demographic spends most of their time on Instagram.

What is your experience with paid advertising, like PPC or sponsored content campaigns?

It works to a certain extent but it can only take you so far. For us, what has been the most effective is creating content that can be organically shared by our followers and customer base. As mentioned in the previous question, the best form of advertising is word of mouth – and it’s free! Brand collaborations have also been effective and opened new doors.

What form of marketing has worked well for your business throughout the years?

Since upgrading our website, we have witnessed an abundance of quality leads surface. 80% spend on social media and 20% spend on editorials. Predominately, our marketing is via social media which has given us the best return. However, your social media marketing is only as strong as the content you create and what has set us apart from the rest, is our ability to create great content that is shareable by our followers.

What sort of people usually hire your venue?

People from all walks of life as Versace has no boundaries. From corporate events to birthdays, anniversaries, and everything in between.

How is your business staying afloat during this pandemic?

We have been quite resilient during the pandemic where customers are spending more time than ever online so our sales division has remained strong.

What’s the toughest decision you had to make in the past few months?

Putting our expansion plans on hold with purchasing more venues.

Where do you see Medusa Hire in the next 5 years?

The future of Medusa Hire lies with purchasing multiple venues and adopting all the Versace Home ranges.

What advice would you give to a newbie Entrepreneur setting up their first business?

Do your research! It’s all in due diligence. Continue to always persist no matter what and don’t forget to be the hardest worker in the room.

Meet The Model Behind The Cover Of The December 2021 Issue Of Sassy & Co Magazine: The Stunning Liudmyla Tkachenko

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Liudmyla Tkachenko is a fascinating and stunning Ukrainian- born model, influencer, and entrepreneur currently based in Los Angeles who is making a name for herself in the Entertainment industry.

Liudmyla, as a young girl, had a dream and passion for modeling. Lady luck smiled at her when a modeling agency in Ukraine approached her. “I was in the middle of grocery shopping when the agent told me that he saw potential in me as a model. I, therefore, decided to visit their office the next day, and that’s when I got signed up with my first mother agency,” she narrated.

However, in her quest to be an international model, Liudmyla ended up moving to China, where she had to contend with the language barrier and numerous culture shocks. With determination, she eventually prevailed on those challenges. She worked as a full-time model, appearing in several high-profile television commercials and magazines. All these were mainly aired in Thailand, Hong Kong, and a few other parts of Asia.

Not one to rest on her laurels, Liudmyla took her ambition up a notch when she moved to the United States. Language barriers and cultural differences bared their fangs at her, but, once again, she showed the tenacity in her by overcoming those. She has walked multiple times at New York Fashion Week and for high-profile designers such as Dan Liu, Terraza, and Oxford Fashion. She was also featured in several exquisite fashion magazines such as L’Officiel magazine, Marie Claire, MD Trends magazine, Imaginary magazine, and Marjen magazine. She further added a feather to her cap when she participated in numerous catalog shoots and went to get herself featured in Vogue, Elle, as well, as Harper’s Bazaar.

Satisfied with her stint in New York, Liudmyla moved to Los Angeles to pursue an acting career. So far, she’s done well for herself, appearing in several high-profile commercials and acting in a feature film called “The Nowhere Inn” which premiered at the Sundance film festival 2020.

Liudmyla’s focus and self-belief saw her overcome language and cultural differences on two separate occasions while shooting for the stars – a shot which she took with the perfect aim and precision. With her determination and sheer talent, Liudmyla will soon be a household name in both Hollywood and the Walkway.

Sassy & Co Magazine recently caught up with Liudmyla to discuss her journey in the fashion world, and here’s what went down:

Could you please tell our readers a brief background about yourself?

I’m a Ukrainian – American model and entrepreneur based in Los Angeles. I was born in a beautiful city west of Ukraine. I grew up in Ukraine and started my modeling career in Ukraine as well. I have experienced modeling in a lot of different countries around the world, including Asia, Europe, United States.

How did you become an international influencer? What’s it like to be an influencer?

I became an influencer through modeling. A lot of companies would want me to promote their brand. It’s an interesting industry, and I’m really enjoying it! I like to influence people for a positive mindset and a healthy lifestyle.

What has been your greatest triumph, to date?

Cover of Harpers Bazaar and Vogue publication! As well as Marie Claire, I consider as a great success! NYFW shows and TV commercials.

What has been your greatest lesson, and how have you used that lesson in your life?

Our time is the most valuable thing. And that you always need to stay true to yourself and make sure you choose the best life you can ever imagine! I use this lesson every day whenever I’m making any choices.

If you could travel back in time and alter one historical event, where would you go, and what would you attempt to change?

There’s nothing I would want to change from my past. I believe my mistakes are my greatest teachers and made me who I am.

What do you think you came into this life to learn, and what do you think you came here to teach?

I believe I come to this life to learn how to love and enjoy life to the fullest. I think I come here to spread positivity and love.

What projects are you working on right now?

I’m working on a yoga clothing line called Flexup. It’s an activewear brand built for empowering women. I’m also working on a new amazing magazine cover coming out soon!

What would you still like to attempt in your career despite everything you have accomplished?

Vogue cover, Cosmopolitan magazine cover, ELLE magazine cover and I want to walk at the Chanel runway show. I also want to build Flexup to become a super successful company.

What advice would you give to those hoping to follow in your footsteps?

Always believe in yourself. Work hard and stay focused. Maintain a positive mindset and enjoy the journey to the fullest!

Photo Credit: Antoine Verglas

Meet The Rising Star Behind The Cover Of The September 2021 Issue Of Sassy & Co Magazine: Arundhati Banerjee

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Arundhati Banerjee’s journey from a South Australian Women of the Year – Emerging Leader, performing artist, pageant winner, humanitarian services to being selected among the top 25 models in Australian SuperModel has been rewarding and fulfilling.

Arundhati also fondly known as Ari is a teenager, pursuing a first-year Bachelor of Creative Industries (Theatre and Performing Arts) from Flinders University with a vision to work and contribute to the performing arts industry.

Sassy & Co Magazine recently had a chat with Arundhati to discuss her journey in the industry plus her experience joining the Australian SuperModel of the Year competition and here what went down:

How did you get into the modelling industry?

It was at the age of 14 when I began my journey into modelling by enrolling with Tanya Powell Models. There has been no looking back since then, be it walking the ramp, being offered Cover Girl opportunities, being featured in various magazines, winning pageant titles, or fundraising for humanitarian causes like Domestic Violence by walking the runway for various fashion shows. The journey has been gratifying and I look forward to learning and contributing further to my future.

Photographed by CAMO PHOTOGRAPHY / Outfit Sponsor BRIDAL FUSION by MASCIA

What do you like most about being a model?

Modelling gives me a sense of freedom. The fact that I can be myself in front of the camera without any limitations keeps me loving it and coming back for more. The skills of poise and confidence I gathered over the years through modeling have also helped me transfer the skills to other areas of my life. The opportunity to travel to interesting places and meet fascinating people from different backgrounds, work in diverse projects such as sustainability, body positivity, and diversity is very fulfilling.

Downside to being a model?

The emotional, and physical stress is quite common in this industry given the requirement to look and behave a certain way. The need to achieve and reach your maximum potential at a very young age, given the life span within the industry is very less and limited, puts a high amount of stress, leading to unhealthy competition, mental health issues, and many other. The environment needs to be conducive; the industry needs to be regulated just like any other workplace.

What has been the most memorable experience of being in the modelling industry so far?

I have chosen platforms and sponsors who resonate with my values and beliefs of inclusivity, diversity, and sustainability. I am an ambassador for a multi-award boutique Bridal Fusion by Mascia in South Australia who not only believes but demonstrates the ethos of body positivity and inclusivity through her dresses. My association with Miss and Mr. Diamond International and Australia and now Australian Super Model of the Year also aligns with the values that I believe. Another memorable experience is one of the catwalks that I did which helped raise funds for people affected by Domestic Violence – it has been a truly rewarding experience. Each of these experiences has been memorable and I had learned from them that modelling is not just about travelling to exotic places, or meeting people, but making a difference.

Photographed by CAMO PHOTOGRAPHY / Outfit Sponsor BRIDAL FUSION by MASCIA

Who have been the most interesting people you’ve met so far?

I am very young, and I believe all those whom I have come in contact with, have taught me life lessons that can be emulated in modelling and as such every other career aspiration I have.

What has been the most valuable lesson you’ve learned while in the modelling/industry. This can be about the industry or about yourself.

The most valuable lesson that I have learned is that it is not necessary to fit into the stereotype – just be unique, be yourself, and take care of yourself and others. Collaborate and not compete as well as build sisterhood are some of the mantras the different platforms and mentors have taught me. Enjoy the journey and strive for excellence and not success.

Can you tell us more about ASOTY?

Australian Super Model of the Year (ASOTY) is a unique platform that meticulously selects its top models that can align with the values of the institution which are diversity, inclusion, sisterhood, and sustainability. Once selected, there is a series of sessions from leading industry leaders on diverse topics such as sisterhood, fashion, sustainability, resilience, mindfulness, and networking. These sessions have aided my understanding, and appreciation, of collaboration efforts, building networks, and sisterhood.

Photographed by CAMO PHOTOGRAPHY / Outfit Sponsor BRIDAL FUSION by MASCIA

Why did you decide to join ASOTY?

The Australian Supermodel of the Year competition is not just a typical modelling competition. The selected contestants complete a series of activities over the next few months to acquire points towards reaching the finals. They include online training modules, mentoring sessions, social media content creation, photography, attitude, teamwork, collaborations, challenges, and working with the sponsors. I believe being part of this competition is about meeting new people and forming meaningful connections which allows me to promote diversity in the industry and the significance of sustainability in fashion. ASOTY believes in building Super Role Models for the industry and this difference in their framework is my reason to be part of it.

What do you hope to gain from joining ASOTY?

I believe that I have already started gaining through the series of sessions I have been attending the sisterhood that I have built within the institution and outside, change the perception of the industry, and seeing it with a different lens that is more productive and sustainable. Self-love, body positivity, sisterhood have been gainful takeaways so far and I look forward to every session in the coming weeks.

What do you hope to see happen in the near future for models and beauty queens all over the world?

I believe the modelling industry is going through a change, where we will be seeing more of Super Role Models which an institution such as ASOTY is aiming to build. We need our models and beauty queens and kings to be influencers, working for the greater cause of society, as the younger generations look up to them. They can be instrumental in building a healthy and inclusive society.

Photographed by S R MEDIA / Outfit Sponsor BRIDAL FUSION by MASCIA

Meet The Stunner Behind The Cover Of The August 2021 Issue Of Sassy & Co Magazine: Kristina Menissov

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Kristina Menissov began her career as a model in Los Angeles back in 2017. Since then she has worked with several famous designers such as Robert Cavalli, Michael Ngo, Michael Costello, and Jovani Dresses. She has also graced the runway in Los Angeles Fashion Week and Miami Swim Week, not to mention starring in Tyga’s “IBIZA” music video, modeling for Chris Applebaum’s YouTube Channel, and appearing in Model’s Talk. A former Italian-trained Opera Singer, Kristina has parlayed her modeling career into a blossoming singing career. She recently signed with the famed music producer Andrew Lane who is known for such superstars as the Backstreet Boys and Irene Cara. Her first single, “Taking Over LA” was released last summer to rave reviews. She will soon be releasing another hit single with Italian DJ Marzia D’orlando entitled “Breakout.” When not working, Kristina loves playing the piano and spending time with her 4-year-old son.

Sassy & Co Magazine recently caught up with Kristina to discuss her journey in the industry and here’s what went down:

How did you get started in the music industry? How were you actually ‘discovered’?

I was so lucky to meet a great and talented music producer Andrew Lane, he is the one who believed in me and still guides me and we are preparing many more hits together.

What do you like most about singing?

When I am on the stage and performing I feel alive. When I sing at the studio or practicing at home it’s like a meditation to me. I connect with myself. I breathe the right way. And everything becomes so bright and beautiful.

Can you tell us about your song Breakout?

It’s an EDM song with the Italian DJ Marzia Dorlando. When we were writing this song with her it was after our conversation about how much we want to have our breakout moment. That we are ready for it. So all those thoughts inspired us to create. And we love our creation.

What sort of person is going to love this song?

Someone who loves EDM music, someone who loves to dance, and if you need to hear that message that’s it’s time to do that next step you should check it out.

What inspires you to be creative?

It could be everything, I am feeling happy? I’m gonna write a song. I am feeling sad or depressed, I am gonna write a sad song. The way I feel today will inspire me to do so.

Is there anything special that you do to get into a creative mindset?

When I don’t feel like doing anything or creating anything but I have a deadline or an urgent need. I say this: you don’t have to be inspired to be functional. And creativity comes when you start doing something.

What message, if any, do you try to put into your work?

I want to inspire people. That’s definitely what the “BREAKOUT” song was about. On my first single “Taking Over LA” I wanted to show the realistic moments of all the models that live here. So my message is: inspire to create and don’t forget to have fun.

What has been the most memorable experience of your career so far?

Making my first music video “Taking Over LA” I did almost everything myself, starting from location scouting and production ending with styling my outfits. I had a great videographer Maxim Puchkov and amazing and talented HMUA Tetiana Kazak. It was so fun to learn how to do it all. But I hope in the future I can have more help and a bigger budget to have the whole team.

Do you ever find yourself unable to express your creativity to the fullest? What kinds of things inhibit you?

I have ups and downs just like all of us. Some days I would have an idea and without even properly thinking about it I would criticize it so much and put it aside without even giving it a chance.

So answering your second question I would say that the biggest things that inhibit my art are my insecurities and self-judgment mentality.

Who is your greatest influence?

I can’t really think of one specific person who would be a role model for myself, but I definitely had quite a few examples of who I don’t want to end up like, so I tried to do everything the opposite of what I’ve seen they did.

Do you feel that you chose your “passion,” or did it choose you?

I feel like we’ve chosen each other. Since I was a little girl looking so different growing up in Kazakhstan so everyone would always say that this is what I should be doing, so I grew up and chose to do it.

If you hadn’t chosen your field, what would your alternate field have been?

I would’ve been an attorney and fight for human rights.

433What are your future plans? Inside your career or out of it.

I am aiming for a Grammy in the nearest future.

The ‘LIGHTNING FAST’ Round:

1. Last good movie I’ve seen: The Mauritanian.

2. What do you consider beautiful and why? The way a loving mother looks at her child. Because there is nothing more touching and pure than that.

3. What haven’t you done yet that you wish you could? I didn’t buy a dogecoin 6 months ago.

4. Complete this sentence: “If I had no fear, I’d…” parachute jump.

5. What is the one “flaw” you wouldn’t change about yourself? My stubbornness.

This New Lingerie Range From Dita Von Teese Will Definitely Take Your Breath Away

This vintage-inspired lingerie line, dreamed up by Dita herself, offers show-stopping details and intricate lace. The exclusive plus-size collection is only available at Playful Promises.

This collection offers show-stopping details and intricate lace. With a cult following on social media, with 222k followers on Instagram, The Dita von Teese range shouldn’t be missed. 

Multiple sets are on offer and boast luxury lace in delicious colour-ways, perfect for fans of the pin-up and lovers of all things opulent. This beautiful lingerie line captures the spirit of retro glamour, while being accessible and functional from moments of everyday beauty and luxury. 

Evelina 

Dita created Evelina combining her love of embroidered detailing on soft tulle bases. The blue and black monotone floral embroidery is dramatic against the fine soft stretch mesh but is still easy to wear, beautiful lingerie. The bra is a sheer cup bra with a soft subtle lift from the unique satin petal inserts. The straps are velvet with velvet bow trims. The high waist brief has a full embroidered front with delicate scallops along the waist and a sheer mesh back with fine elastic trims. The suspender features a wide embroidered front that sits high at the waist. The suspender had 6 velvet garters for stability and function. This is a must for lingerie lovers! 

 

The Rosabelle 

The Rosabelle bra is a non-padded bra with dramatic rose embroidery on a light nude tulle with satin diaphragm and strap details. A sheer support sling in the cups provides perfect lift and shape. Satin straps and satin ribbon trim detail. The Rosabelle high waist thong features a trimmed satin banding and a thong back. The Rosabelle suspender has four garter attachments for stability and peek-a-boo cutouts. For a limited time only, you can get 20% off The Dita von Teese range.

Photo Credit and Article Source: Laura Lambert of The Authentic Agency

Fashion Designer Of The Week: Introducing The Talented Larissa Lampitelli

http://www.toddwhite.org

Larissa Lampitelli was originally from New York and her passion for clothing started at a young age when she began working in a specialty shop that carried beautiful, luxury lingerie. She quickly recognized the exceptional quality that these products had and developed a deep appreciation for this form of precision and craftsmanship. She found that this is where her love for lingerie began.

She studied at the Fashion Institute of Technology and worked as a designer for a licensing sleepwear brand for years. She recently started her own namesake brand – Larissa Kate Lingerie. The line features ethically handcrafted lingerie for the modern woman seeking luxury and individuality. She believes that women are a work of art therefore their lingerie should be too. With a strong commitment to providing women with self-empowerment, she has proven to her loyal following that lingerie can be for them to assist them in feeling beautiful inside and out.

Sassy & Co magazine recently caught up with Larissa to discuss her journey in the fashion industry and here’s what went down:

How did you get into the fashion industry?

When I was young I worked at a specialty shop that carried silk lingerie and organic soaps. I was quickly drawn to these types of unique products, specifically clothing, and became interested in the story of each garment; Who made it? How was it made? Is it an ethical piece of clothing? All these things are a reflection of what you stand for and what you wear can become an extension of your personality. As a result, I studied design at The Fashion Institute of Technology and specialized in Intimate Apparel. I love the challenge of working with a small, delicate canvas and making pieces that are unique and versatile and the one wearing them.

What do you like most about being a designer?

I love creating! Being able to conceptualize a clothing idea and then the process of making it come to fruition is very rewarding. The process can be time-consuming and tedious, but when you are doing something you love, it can become quite therapeutic. It’s icing on the cake when a consumer is drawn to a piece I’ve made and decides to buy it.

The downside to being a fashion designer?

For me, it would have to be the business side of having my own company. I am very creative so for me to sit down and crunch numbers isn’t always fun. The cost of production can be daunting as well – I might have a few ideas and products I want to release but will have to scale down once I realize just how much it will cost for each idea.

What has been the most memorable experience of being in the fashion industry so far?

My most memorable experiences would probably be all the pop-up shops I’ve done in New York City. Hustling and trying to get my product in front of as my people as possible. Ranging from having pop-ups in bars, the bottom of a mattress store (lol) to eventually joining another brand and selling for a summer at a storefront in SoHo. I now sell to specialty boutiques that appreciate ethical fashion and mainly on my website, but I still love joining a group of artists for an occasional pop-up and meeting new people.

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Who have been the most interesting people you’ve met so far?

I love meeting other local small business designers who are in a similar boat as me. Sharing ideas with them and being able to support each other means we all win!

I also love meeting my customers and seeing people in the clothing I make. When someone likes a product to the point they have to wear it out of the store brings me happy tears.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

Push yourself to step outside of your comfort zone. I am an introvert at heart, so it’s important for me to push myself and get out of my comfort zone to better the brand, excel, and also grow as a person. It’s important to not worry about what other people think of you. Go with your gut and follow your calling.

http://www.toddwhite.org

Is your family supportive of you being a fashion designer?

Yes, my family has always been supportive of my dreams. They used to worry about me not having the security of a corporate job but once they saw I made a few sales and it was more than a hobby for me, they were in my corner.

If you could go back in a time machine to when you were just getting started, what would you do differently?

I would say to intern for your dream company because that will most likely result in a foot in the door. I also think networking is key, you never know when or where a person you met along the way will be able to help you in your career later on. I remember I pushed myself to talk to one of my ideas at a fashion trade show and that resulted in her recommending me for a job.

What is the best advice you have ever been given?

Keep hustling. You have to do everything it takes to make the dream happen. Keep emailing those buyers, pushing your product, and make it happen! No one is going to hand your dreams to you.

What are your future plans? Inside your career or out of it.

My passion right now is my clothing line – Larissa Kate Lingerie. This past year has set my production back a little but my goal is to keep growing my business. I am currently working on a sustainable, size-inclusive new collection that’s made in the USA.

Meet The Woman Behind The Cover Of The July 2021 Issue Of Sassy & Co Magazine: The Amazing Failepou Peni

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Failepou Peni (otherwise known as Fai) is the director and founder of Pacific International Runway (PIR) – one of the most prominent Pacific/multicultural fashion companies. They source out established and emerging fashion designers from the Pacific Region to give them exposure to the mainstream fashion industry. They also teach basic fashion design in PNG, Samoa, Solomon Islands, and Australia and provides mentorship in the fashion industry. They always look for new faces within the modelling sector; collaborating with various groups, especially with the young generation to allow them to experience and work under various designers or anyone in the fashion industry.

Besides Pacific International Runway, Failepou is also the lead designer and stylist for the clothing brand “Lepou” as well as the director and licensee of Pacific Int RealEstate Pty Ltd – a company that provides mentorship by guiding people in their property investment journey. Her overall goal is to be the best she can ever be by sharing the gifts she has been blessed with. Her accomplishments include helping the young and mature know and understand mainstream fashion as well as guiding them to produce their first collection via the PIR platform. As the PIR founder, she has enabled herself plus 6 designers to represent their own culture (Samoa, Tonga, NZ, Cook Island, Solomon Island, and Australia) in Hollywood – their garments were showcased during the red carpet premiere for Disney’s Moana held in Hollywood, Los Angeles. She was a part of the team that took PNG textile printing to a new level by utilising their artistic skills and enabling them to design their own cultural prints on fabric, whether it be hand-printed or sublimation prints, transforming their skills into a sustainable income. She has also been helping many families buy their first homes, dating right back to 16 years ago, and now, she’s helping them build their portfolio in property investment by teaching them to become more financially secure.

Outside of work, she considers herself as just an ordinary person. She’s a devout Christian who loves Jesus with all of her heart – she considers Jesus as the core of her life. She also loves hanging out with her husband and kids, along with her extended family and friends. She believes that having a balanced life is important and she’s a firm believer in treating others as you would want to be treated. She doesn’t feel the need to look at what others are doing; she just focuses on what she can do because she knows her worth so she has no fear.

Sassy & Co magazine recently caught up with Failepou to discuss her journey in the fashion industry and here’s what went down:

How did you get into the fashion industry?

I started at the age of 11, helping my mother, Ane Fasavalu Saipaia, when she was a sewing teacher in New Zealand, Samoa, and Australia. Watching and admiring what she did made me want to get into the fashion industry.

What do you like most about being a designer?

Creating nothing into something, also creating garments where the wearer gets to wear the dress not the other way around, and seeing your clients get the wow factor not just the smile.

The downside to being a fashion designer?

For me, every designer is different. I personally enjoy and embrace the fashion industry with each challenge to transform difficulty into positivity. As a creator, you know your capabilities, your strength, and weaknesses. If you’re working on your weakness, then it becomes no longer a weakness because, without your weakness, you will not know your strengths. For me, a downside always becomes the upside.

What has been the most memorable experience of being in the fashion industry so far?

The very first fashion show that I directed was held at Campsie in the 1990s, that was when my husband had to drive all the way to Campsie from Fairfield to pick up my finale garment which was still being completed by my mother to be given to the model at the runway, it was a showstopper. it’s the most memorable experience that I will always remember for it was the last time that I would work together with my mother in creating this last piece and having a husband who journeyed with me then and now in this fashion industry. I have many memorable moments and experiences with a list of clients but this memory will always top them all.

Who have been the most interesting people you’ve met so far?

The most interesting people that I have met would have to be the people of Papua New Guinea. The people of PNG are very creative, artistic and they have the willingness to learn and embrace knowledge about the fashion industry. I was blessed to be a part of taking this project of teaching the people of PNG.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

As a designer of fashion, you are the creator, as a creator, there are no limits. Understand your clients’ forecasts and trends. Knowledge is key to a successful path.

Is your family supportive of you being a fashion designer?

Yes, my immediate family grew up with fabric in their faces (laughs).

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

The simple answer is to have the two greatest supporters in my life; having my mother, Ane Fasavalu Saipaia, and my sister Maisagamai Taoai with me today.

What is the best advice you have ever been given?

Having Jesus Christ as my core.

What are your future plans? Inside your career or out of it.

Not only am I a fashion designer, but I am also a real estate licensee. My future plan is to encourage and empower anyone whatever age, culture, or profession. My advice for anyone is to continue to strive until you get what you want. if you fall, get back up again and keep going until it’s yours. You alone have the choice to decide your future. My plans will always be to live my life to its fullest, to who I was created to be.

Meet The Entrepreneur Behind The Cover Of The June 2021 Issue Of Sassy & Co Magazine: Oogii Flower

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Artist Credit; Zol Ame

It never ceases to amaze us how much precious time most people waste trying to find that imaginary shortcut that’ll lead to massive wealth and entrepreneurial success when the only real way is staring them right in the face: genuine entrepreneurs who want to be successful in business needs to put in a lot of careful planning, research, and hard work – and that’s what Oyuntsetseg Olonbayar aka OOGII Flower has done over the years.

OOGII started her career at the age of 20, by getting a degree in Journalism. She then entered a competition that was searching for someone who would be a newsreader on Mongolian National TV. After a lot of effort and perseverance, she eventually won the contest, which is held every 14 years. Eventually, though, she realized that her passion was not really in being a newscaster but in fashion. So, she left journalism to focus more on fashion. This risky move has eventually paid off, as she has built one of the fastest-rising fashion empires. She went from creating glamorous and comfortable shoes to making exquisite handbags and now accessories. She has also expanded from an online business to a retail store in Japan and just recently in Mongolia.

Like many successful high-profile fashion designers, OOGII’s career has had a lot of highlights. For example, she got the chance to collaborate with Germani Jewelry to create a range of products for weddings. In addition, her high-quality designs have received positive comments from several customers. One of the most memorable feedbacks she has ever received was from footballer named Robbie Farah. Robbie gave her a really good review because he was impressed by the comfort of the shoes she makes. Fashion has also paved the way for her to meet a range of interesting people. For example, at a function celebrating International Women’s Day, she got to meet influential designer Carla Zampatti which is still one of the highlights of her career in fashion.
 
OOGII believes that the fashion industry can be difficult for people to get into. There are several things that designers need to learn before they can actually start making money from their designs such as learning to limit their production costs. You also need to have a realistic idea of how many products you’ll be able to sell while using the best materials. For example, OOGII uses sustainably farmed snake skins to create her shoes. By mastering this aspect in her business, OOGII has made it easier for her to produce more high-quality shoes at a comfortable pace. Despite her rapid rise to success, she hasn’t lost sight of the most important things in life. OOGII admits that she has been fortunate enough to get plenty of support from her friends and family. Her family and fiancé help keep her grounded and ensure that she continues to stay true to her values and beliefs.
 
Crossing from journalism to fashion has enabled OOGII to travel to many new places and meet inspiring people. Now that she’s on a roll – she has no intention of slowing down. She wants to start designing her own clothing label soon, as well as creating multiple new products. Brace yourself Australia, because OOGII is soon to take the Australian fashion scene by storm!