Fashion Designer Of The Week: Introducing The Incredible Luom Ousby

Luom Ousby is a luxury minimalist at heart. The Vietnam-born and New Zealand-raised designer first took up needle and thread as a child, designing and sewing her first garments with her mother at just 8 years of age, and setting her on a course that would take her to fashion college and culminate with a Diploma in Fashion Design & Textile in 1996.

Her distinctive signature style was recognised the following year when she placed as runner-up in the prestigious New Zealand Smoke-Free Fashion Awards, collecting a slew of high distinctions in the process.

Fashion designer Luom Ousby walks runway with models at the close of her show Luom.O collection fashion show, for Fashion Palette Australian Evening & Bridal Show Spring Summer 2016, duing New York Fashion Week Spring 2016.

In 1998 Luom relocated to Sydney and by 2006 she had set up shop in fashion-hub Paddington, bringing her vision of luxury minimalism to life by catering to brides and special event customers looking for style well beyond the mainstream. Her form-fitting gowns have become her staple and have been worn by many celebrities.

Over 20 years of working with brides, in particular, has provided Luom with unparalleled experience into what they really want and what makes them happy. “My edge as a designer is my insight into the women who embrace a minimalist aesthetic and how they want to convey their identity on a day when all eyes are on them.

Designing is telling a story. My designs are all about the woman wearing the dress, rather than the dress wearing the woman. I believe a woman should ultimately look and feel sexy in whatever she wears. My definition of sexy is about not being obvious – it’s about being subtle in order to create mystique. Revealing less, whilst hinting at more through form, is the key to being alluring”

Sassy & Co Magazine recently caught up with Luom to discuss her journey in the fashion world and here’s what went down:

How did you get into the fashion industry?

I knew from a very young age that fashion would be a huge part of my life. I was always very creative, whether it be sketching clothes, writing stories, drawing, or painting.

Growing up I was a little quirky, or they say the black sheep in the family. But looking back at some of the clothes I was wearing then as an 8- 10 yr old, I could say I was ahead of my time?

All my clothes consisted of me designing them and then spending the weekend sewing with my mother. There were some questionable designs in the early stages! (laughs)

The time spent with my mother learning how to make patterns and going to fabric stores was such a favourite pastime.

That period of my life was a very special time with my mother and our love for making clothes created such a close bond. One I still remember 40 years later.

That’s what I love about fashion! The connection that it can create between people!

What do you like most about being a designer?

Freedom. That there is no right or wrong when it comes to being a designer. Fashion and Art are individual interpretations.

Designing has always given me creative freedom, and I can’t imagine my life without having this creative space available to me.

Downside to being a fashion designer?

Aside from the pressure and high expectations we put on ourselves, there really isn’t a great deal to say negatively about being a fashion designer.

I feel very privileged and fortunate to do what I love most. I think a lot of designers would agree with that.

What has been the most memorable experience of being in the fashion industry so far?

There are a few memorable moments to recall, but the one I have the fondest memory of would have to be showing at New York Fashion Week 2016.

This was a wonderful experience, purely because I had to push myself to a new level of pressure to make it happen. It was an extremely tight deadline, having just come off Australian Bridal Fashion Week. Trying to put together a NEW collection and coordinating a team, all within 5 weeks was a lot of work, to say the least.

It was a challenging time, but we did it! The value of having my husband, my sister, and close friends by my side right to the end was so important and unforgettable.

Who have been the most interesting people you’ve met so far?

A celebrity would be a cliche to name, but for me, I feel this would have to be some of the clients I have been lucky enough to have met and have created a bond with.

All the women over the years that I have had the pleasure of working closely with and designing gowns for, have taught me a lot.

Sometimes as designers, we don’t give ourselves enough credit, and I have found that through my wonderful clients, they have shown me such immense appreciation for the work that is achieved.

Working as a designer especially when designing brides their dream wedding gowns, we help bring to life their vision.

The joy I get to see amongst their families, and all the interesting stories that are shared is what I value most.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

Evolve with the industry, otherwise, you will be left behind! Grow as a business, and move with the times.

Is your family supportive of you being a fashion designer?

Yes. Extremely supportive. It has been detrimental to my career having their support and knowing they have been behind me 100% (especially my husband).

I definitely could not have done it alone.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

The advice I would tell my younger self is that it is okay to make mistakes, as long as you learn from them. And learn from them quickly!

When I started my fashion label (2004), I wanted to do it all. I worked in the business, rather than on the business.

I finally realised one person can not do everything, especially if you want to grow. Learn to have the right people in the places to help grow your business.

What is the best advice you have ever been given?

In any business, learn to delegate to free up your time so that you can use your expertise skills the best way possible!

What are your future plans? Inside your career or out of it.

In the current conditions with Covid, we have shifted the LUOM.O brand to meet the demands of the preferred choice of online shopping.

Before all this, our brand had such a strong custom-design clientele, where clients would come in for 4-5 fittings. This area of designing is barely a thing now.

We have re-focused on how to provide for our customers by creating a strong online presence.

Most importantly we continue to support our customers in many ways by making sure the customer service level is high and does not differ from whether you shop online to shopping personally in-store.

We look forward to having those one-on-one experiences and creating some custom masterpieces in the near future!

Emerging Fashion Designer Of The Week: Introducing The Talented Celeste Tran

Celeste is a 20-year-old fashion designer who’s currently a student in the Bachelors of Design program at FIDM in Los Angeles. She started designing relatively early all the way back to high school and she comes from a legacy of people in the fashion industry – she felt like it was part of her DNA. She’s currently doing her best to put her work out there and she’s hoping to grow her brand.

Sassy & Co Magazine recently caught up with Celeste to discuss her journey in the fashion world and here’s what went down:

How did you get into the fashion industry?

I was fresh out of high school with no idea what I wanted to do. I attended community college for a year and suddenly decided- “I’m going to fashion school!” I’d always loved fashion and I had thought at the time- why not? I have time… and it was the best decision of my life.

What do you like most about being a designer?

I think the best part about being a designer is that once you get past caring about the judgment of other people-it is freeing. The ideas in your head are yours and yours alone and when you choose to share them with the world-its really special. I love to see these ideas come to life.

Downside to being a fashion designer?

I think one of the downsides to being a designer is the constant comparison I have in my own head to my peers. I see the potential and already existing beauty and revolutionary new designs and I think what I do isn’t good enough. It’s a huge mental hurdle because we live in a digital world constantly exposed to the best and most exciting parts of everyone else’s lives. It is hard not to be intimidated when I’m just trying to find my own little corner of the world.

What has been the most memorable experience of being in the fashion industry so far?

So far, as of this article, it would have to be the SHEIN X program. I applied really early on to be part of it and it was amazing. On the other hand, I’ve worked for and with amazing designers and I would never trade those experiences for the world.

Who have been the most interesting people you’ve met so far?

I think the most interesting person I’ve met is Denise Focil, I worked for her company as an intern and it was amazing. She took on a mentor role for me and allowed me a chance to design for her even though I had just started fashion school and I knew nothing.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

A lot of my friends would probably say that working for free is something you should never do-I don’t agree. I happen to think that it’s a beneficial experience because it teaches you hard work without expecting anything. It teaches you to treat all opportunities like gold. The most valuable experiences that help you grow are the ones that you don’t pay for.

Is your family supportive of you being a fashion designer?

Yeah, I mentioned above that I come from a legacy of fashion people. My great grandfather ran a clothing factory when he was alive, and my grandmother is a professional tailor working with high-end brands. My family has always supported my dreams.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I probably would not change anything. I think I’m lucky to have had the experiences I’ve had even though it might not seem like much-I’m very grateful.

What is the best advice you have ever been given?

Trust the process. I’ve always been about that and I think some things in life you don’t need to question too hard.

What are your future plans? Inside your career or out of it.

I will be showing a runway collection at FMC’s LA Fashion Week on October 19th. It’s going to be great.

Emerging Fashion Designer Of The Week: Introducing The Talented Anna Kim

Anna Kim actually got started in the fashion industry by reading fashion books and learning fashion words used for sewing, designing, and styling. She was initially a student of Seoul National University – her major was International Relations while her second one was European studies. She was curious about fashion and she wanted to be part of that world. It attracted her so much. However, she could not give up her studies and it was quite intense at the time, so she had to learn about fashion all by herself during her free time that she almost did not have.

One day, she attended Seoul Fashion Week where she realized just how much she really wants to be a part of the Fashion world. There were several ways to become closer to the industry that she could do during her undergrad. One of them was to become a fashion journalist. She found a job looking for a journalist and she started to write articles about Korean fashion and events and every week she went to different brands to interview Korean fashion designers.

After her undergrad, she wanted to learn fashion design at a university and get a master’s degree. However, she was not allowed to enter because they required an undergrad degree in fashion design so she decided to study at Yonsei University Korean studies and concentrate on Korean costume instead. All her researches were about the history of Korean costume and women of 1920-the 30s. When she graduated she got a diploma with a “Master of Korean Arts”.

Since her approach to fashion started academically, after finishing her master’s, she wanted to learn the practical part. She wanted to learn how to sew and create patterns and practice to become a professional designer and pattern maker. At that time she already had an idea of how to create her own brand. However, she had to go to China due to personal reasons and she ended up staying there for one year, learning Chinese.

She saw how advanced the fashion industry in China was so she attended more than 50 fashion shows, met lots of people from the fashion industry, bought books about sewing techniques, etc. She learned a lot and was even more inspired to create her own brand. When she came back, she continued to attend her fashion school but at the same time, she started to rent her first office in the fashion center of Seoul, near Dongdaemun Design Plaza. She studied and tried to apply everything she learned. It was a happy time for her, despite all the hardships. This is how she got into the fashion world.

Sassy & Co Magazine recently caught up with Anna to discuss her journey in the fashion world and here’s what went down:

What do you like most about being a designer?

I love the feeling of creativity and freedom that you can create anything you want (from your own world). The question you have to sell is “how”.

Downside to being a fashion designer?

Factories, production, control of the process. Dust. Neverending updates and sometimes crazy pace that doesn’t let you live a normal life. When you are young it’s okay but later on, it becomes harder.

What has been the most memorable experience of being in the fashion industry so far?

Meeting people and seeing how they feel happy when buying or trying on the clothes I made.

Another moment was when Coronavirus started, I had to adapt my business to a new format and I started to teach fashion in my studio in Seoul. Sewing classes, fashion illustration, collection planning, and students’ preparation for study at the fashion design department in South Korean universities. I was happy to see how my students are growing. Recently, I continue to teach and show Korean movies related to Korean fashion, read lectures dedicated to the history of Korean costumes online and offline.

Who have been the most interesting people you’ve met so far?

The most interesting people are my clients and in most cases, they become good friends.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

I have to think about every step very carefully and think about the whole strategy at the same time. It’s quite hard to keep all moments and control the situation, despite on notes or interns/assistants I have.

Is your family supportive of you being a fashion designer?

My mother supports me a lot, while my father was dreaming about a different future. He wanted me to become a diplomat and work in the Korean embassy. However, I don’t see myself working there.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would not like to work with Korean producers, who invited me to their project (movie) to create clothes for the actors. I had to get a deposit in advance. That was my mistake and now everything is pre-paid.

What is the best advice you have ever been given?

My professor from the fashion school after I graduated recommended I continue to develop my own brand rather than go to work for a company. And now I want to say many thanks for this advice.

My advice to readers: Start with what you are afraid of the most.

What are your future plans? Inside your career or out of it.

I am planning to move to Moscow, collaborate with Russian artists, and continue my activities there together with my business in Seoul, Korea.

5 Fashion Dos And Don’ts You Should Take Note Of In 2021

When it comes to fashion, trends can be pretty predictable but the outcome can be a total disaster. Time and again, we have seen cringe-worthy fashion statements that never missed sharp biting comments from interested public, even famous celebrities get lambasted after a red carpet display of tragic fashion sense. But really, how does the fashion world define elegance and style?

The fashion world is a big open space where everyone expresses himself or herself with utter braveness. The only question now lies in what makes an unflattering wardrobe and what spells an elegant style choice. It can be a frightening place for someone who does not grow accustomed to fashion success so here’s a quick peek at how to avoid embarrassing fashion fails.

Fashion Do’s

  1. Do wear bright and bold colours with equally expressive prints. Often, the fear of becoming a fashion victim is so consuming that people rather stay on the safe side. Remember that most of the time, even the most seemingly inappropriate match can turn out edgy and highly fashionable.
  2. Do wear clothes that you are comfortable in regardless if it’s the latest trend or not. Fashion is a form of self-expression. How else do trends start if no one is brave enough to try them first?
  3. Do invest in basic yet classic apparel. Buy white shirts, leggings, jeans, tights, black socks khaki pants, and black dresses. These pieces are timeless and never go out of style.
  4. Do fall in love with great accessories, from shoes to jewellery, belts, bags, and clutches. Learn to mix and match each item, as they will help reinvent your clothes and give a totally different look even if you’re wearing the same outfit from your last event.
  5. Do break fashion rules. Endless exploring brings the fashion world to where it is now. Do not be afraid to try different things. This might transform you into a fantastic social flower so wear whatever you want but don’t overdo stuff.

Fashion Don’ts

  1. Don’t over-accessorise.
  2. Don’t wear clothes just to please or impress others.
  3. Don’t wear white at a wedding party if you’re not the bride. Surely, the last thing you would like to happen is to steal the special celebration.
  4. Don’t show your undergarments and definitely, no bra straps exposure ladies. Fashion is evolving and that means strapless bras are in existence. Get them!
  5. Don’t be the fashion faux pas. Always dress appropriately and never lose your sense of style.

Can you keep up with these fashion rules to be glamour-ready?

How To Dress Up Jeans: 5 Simple Ways To Make Your Denim Stand Out

 

You couldn’t agree more that the most versatile bottom-buddies that are allowed to hug are legs are jeans. Okay, there might not be such a word as “Bottom-buddy” but it fits right? As long as it fits, there is always a place for it under the sun,

Like Jeans!

As long as it fits and as long as we can carry some style out of our pants then there would always be some new styles to cover and explore. Here are 5 new ways to make sure you stand out when wearing jeans!

  1. Turtleneck Sweater + Paper Bag Jeans

Turtleneck sweaters are undoubtedly hot, not just literally but also in the fashion sense. Balancing the energy, turtleneck sweaters can be best friends with Paper Bag jeans to balance the tight-yet-comfy feels your top has and the flowy-yet-intact sensation your Paper Bag jeans provide. Striped turtleneck sweaters look sexier when tucked inside this type of jeans. Also have this combo partnered with your best heels or maybe a complementing hat!

  1. Skinny Jeans + Light-Colored Shoes + Off-The-Shoulder Top

Not that I am a fan of the flowy effect but you should check this style out if you haven’t yet. Skinny Jeans give more emphasis to your legs and provides a little bit of a slimming effect while the off-the-shoulder top exposes your upper sexiness to a higher level. The light-colored shoes in this combination balances your style in between looking hot and being cool. You may add statement earrings and a matchy-matchy necklace as well. Sweet!

  1. Straight Jeans + Striped Ruffled Cropped-top blouse.

A new way to wear the old-fashioned-yet-unshaken Straight Jeans is to wear them with a cropped-top blouse, which would be better with stripes. It might be hard to imagine but it works! No cropped-top blouse but have a normal blouse at home? Easy, a pair of scissors or shears can be your best friend! Just a little time to spend with manual tailoring and you’re all set! Flats would also complement the Straight Jeans to give it a casual and more dignified look.

  1. Ripped Skinny Jeans + Plain white Tee + Blazer + Sandals

It’s such a great year for ripped jeans and sandals, isn’t it? Why not spice it up with a plain white tee and a blazer? I mean, come on! Imagine the fierce aura, girl! Plain tees give out the neutral vibes while a blazer would give the tee a respectable-looking companion. The combination of the tops you wear would balance the wild taste of the Ripped Skinny jeans and the sandals would keep you looking approachable while staying elegant. Awesome! Slay more!

  1. Cropped Jeans + Graphic Tee + White Sneakers

Want to try out a fun-looking getup? Then this style might work great for you! Graphic Tees shows a lot more about yourself alongside statement shirts which would look awesome with cropped jeans too when paired with the right footwear. White graphic shirts and Black graphic shirts would both look absolutely stunning with white shoes, and the cropped jeans’ role is to make sure your footwear is emphasized. Make sure to invest in really good-looking shoes that do not necessarily have to be expensive, to show a playful style.

Once again, as long as it fits and as long as we can carry some style out of our pants then there would always be some new styles to cover and explore. Stay slayin’ slayer girl!

Meet The Man Behind The Cover Of The March 2021 Issue Of Sassy & Co Magazine: Steven Ozbun

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A veteran entrepreneur, music producer, and home builder, Steven Ozbun is currently the CEO of the sunglasses and apparel brand TradingLooks.com. He managed to grow his company from a team of 3 to well over 150 team members as well as expanded their product line from zero revenue to a whopping $20 million annually.

Ozbun calls his first true love to be music. As an 80’s baby, he was influenced by some of the most iconic artists of all time such as Elvis, Cher, and Prince. Because of this passion for the music industry, he established Spinindustry Entertainment which was a production company that produces his music, as well as undiscovered talents, no one has heard of yet. What’s truly unique is the vision Ozbun had for this type of music – it was a blend of house music and hip hop which is somewhere around 120 to 128 bpm repeating hip hop phrases on a house beat. Ozbun goes by the artist name of “OZ music nation.” Under this name, he has produced 20 original tracks and has released five mixes. From a passion project – Ozbun has grown his passion project into something much more.

Just recently, Ozbun founded “Continuum Residential” which is a design and build firm specializing in finding first turn historical candidate homes and re-imagining them leaving character and modern, amenities. This is all done while doing their best to use the properties’ original footprint.

Originally going to school to be an architect, the vision comes naturally for him. In the Continuum Residential portfolio are five homes in different phases of construction in Point Loma spread out across Ocean Beach, Sunset Cliffs, Plumosa Park, and Loma Portal. The properties span across architectural types mid-century modern, Tudor, Spanish, and beach bungalow – all homes are being re-imagined with hotel-like amenities and true to era modernized flair.

In addition to these brands, Ozbun also continues to provide marketing and strategic consulting services to select clients in consumer-driven industries. You can learn more information about these services via his website www.stevenozbun.com.

Sassy & Co magazine recently caught up with Steven to discuss his journey to entrepreneurship and here’s what went down:

Can you tell us more about your journey to entrepreneurship?

2008 was a great year to launch a company, right? For most, absolutely not. We didn’t let this get in our way. We hit the ground running and never looked back so we were so excited about our marketing and website products and the problems they solved. I loved the industry and the people. I had a blast, I loved what I did. In about a decade we grew from a team of 3 to well over 150 team members, expanded our product line from zero revenue to $20 million recurring, annually and most of all, we were filthy rich in company culture. Our team loved their jobs and our clients loved our team, products, and successes.

Why did you start Trading Looks?

I love sunglasses, I remember once, I spent half of my paycheck on sunglasses yet they were constantly lost, broken, or borrowed indefinitely. So I decided to create a way to solve the issue of expensive sunglasses that do not last by providing fresh new pairs regularly at a low monthly fee.

Why do you think so many startups fail before reaching their full potential?

Creating something from nothing comes with a set of extremely challenging pieces and situations. I see many startups fail due to being too concerned about the immediate impact a decision has on the company rather than the long-term effects, losses, and gain that decision may be catalyzing.

What would you say is the secret to your success?

As a business owner, our number one customer is our team. Always put your team first, make sure they are valued, love what they do, and are in the right role for their success. Watching a team grow into leaders is probably the most enriching piece of entrepreneurship.

What is your definition of success?

Rich is happiness, rich is friendships, rich is love, health, and success. Success is not the title on your business card or the zeros in your bank account. Success is failing miserably, success is being broke but happy, smiling; no matter how your day is going. Success is an accomplishment, reputation and giving it your all, and being proud of who you are. Are you set up for success?

What are your future plans for your business?

More marketing. It’s exciting to grow brands in extremely different markets and industries. I have always been into real estate design and development as well as entertainment and fashion.

Sassy & Co Magazine’s Top 12 Fashion Influencers Of The Year

Introducing Sassy & Co Magazine’s top fashion influencers to follow in 2021.

These influential influencers have shown us how to transform their sizable social media following into successful careers and breaking it in the fashion industry – simply by following their passion and working extensively on their personal branding.

Roxette Arisa

Beauty and fashion expert, wildly successful Japanese American YouTube / Social Media guru Roxette Arisa is making a name for herself in the skincare, beauty, and fashion space with over 75 MILLION views and 1.2 MILLION subs on YouTube alone. Whether she is giving tips on how to perfect your makeup for mask-wearing, providing how-to-tips for taking that lust-worthy passport photo, comparing designer and drugstore brands with a split face tutorial, or giving how-to-style basics by using clothes you already have in your closet, Arisa is a quickly rising star who is highly respected for her expertise in the beauty and fashion world.

Arisa’s rise in the beauty and fashion world is quite different from her contemporaries. Growing up in Culver City, California she always knew from a young age what she wanted to be: an Olympic figure skating medalist. She began skating at the age of 4, training and practicing to perfection. By the age of 15, she moved to Detroit where she was selected for the Jr. National Team as part of a duo ice dancing partnership. Arisa then moved to Canada, where she was being groomed to compete internationally for Canada, and in 2016, at 17 years old, she and her partner placed Silver at sectionals solidifying her stance as a competitor. But soon after, her world was rocked when her partner suddenly retired, and in 2017 she found her dreams of competing in the 2018 Olympics in Pyeong Chang all but a fleeting dream. The reality was that it would be near impossible to find a new skilled partner in time. But Arisa had found another passion.

Since a young age, she had worn makeup for skating competitions and as she got older, she realized that she had found an appreciation for applying and learning new makeup techniques. She often trained in skating for 8+ hours a day, but at night she would spend her time watching makeup tutorials online and she decided to create a YouTube page herself. To her, makeup was something that always gave her confidence and she wanted to share her advice with others. Before long, her following and views began skyrocketing and she realized that when one door closes another one opens. She decided to retire from skating and instead focus on her new passion – the beauty and fashion world. She packed up her bags and moved back home to Los Angeles. Around this time, brands began to take notice. In only a couple of years, Arisa has quickly become a favorite for beauty and fashion brands alike, and has become a beauty ambassador to Smashbox, e.l.f., partnered with brands like Revolve, Olay, Murad, NARS, Maybelline, MAC, Instagram, Clarisonic, Neutrogena, Kate Somerville, CeraVe, IPSY, L’Oreal, Lorac and created her own collections for Milani and SIGMA to name a few.

Natalija Ugrina

Natalija Ugrina is a stunning actress and fashion model who is currently based in Los Angeles, California. She was originally born in Croatia and was raised by her mother, Ketrin Buljević, who’s a writer and a poet. She kickstarted her modeling career at the age of 16 by joining Elite Model Management which enabled her to work with various fashion designers and appear in notable publications such as Vogue Italia, Elle, and Harper’s Bazaar as well as grace high-profile fashion shows from all over the world. Eventually, she decided to shift gears and pursue a career in acting. She moved to Los Angeles to study acting at Lee Strasberg Theatre and Film Institute which led to numerous acting gigs. Some of her film credit includes the College Ball movie, Fight of Fury, and A Life Well Lived. She has also appeared in music videos such as 5 Seconds of Summer’s “She Looks So Perfect” which garnered over 300 million views as well as Action Bronson’s music video for “Baby Blue” featuring Chance the Rapper. She currently resides in Los Angeles, California, where she constantly works tirelessly to build her career.

Jarry Lee

Jarry Lee is a successful self-made entrepreneur and influencer who changed careers from journalism to entertainment and created a highly lucrative social media business empire for herself. Jarry has a following of over 750,000+ across her verified social media channels and appeared as herself on the Netflix show Dating Around (season 1), and in commercials for AT&T, Dr. Brandt Skincare, and various L’Oréal brands. As a model and actor, she has worked with Maybelline, Lancôme, Bobbi Brown Cosmetics, Revlon, Apple, Google, Ben & Jerry’s, Nike, and other companies.

She has been featured in VOGUE Italia, POPSUGAR, Mic, Elite Daily, NY Daily News, AM New York, Authority Magazine, The New York Times, Cliché Magazine, Thrive Global, TMS, MESS Magazine, MOVER Magazine, and many other publications.

Jarry has a following of 650,000+ on Instagram and 35,000+ on TikTok, and 350,000+ streams on Spotify, and has done social media campaigns for Clinique, Giorgio Armani Beauty, ASICS, Olay, AT&T, NYX Cosmetics, KISS Beauty Products, ModCloth, and other fashion/beauty, fitness, and lifestyle brands.

Radmila Lolly

Radmila Lolly is an acclaimed classical singer as well as a high fashion designer. Over the past few months, her singing career has skyrocketed when she reached the top 25 of the Billboard Dance Chart with her single ‘U R Moving Me’ which also featured Dani Hagan.

Radmila presented her last album “Wonderland” at the famous Carnegie Hall. She decided to combine her talents as a singer and a designer and presented her couture collection during her concert while putting up an unforgettable show.

This inspirational woman is the sole designer of the couture fashion house Eltara Casata @eltaracasata. The largest influence on her designs is her musical exploits. For Lolly, her two artistic mediums inspire and feed off each other; the textures of her designs are innately linked to the textures of her music.

Her fashion collection has been featured at Barneys Madison Avenue Trunk Show, alongside designers such as Zac Posen, Naeem Khan, J. Mendel, as well as at the Daytime Emmy’s Ceremony, and many more. It has also been featured by Vogue Italia, and Harper’s Baazar, among others. Radmila Lolly has a huge number of requests from celebrities to wear her gowns for award ceremonies or red carpet events. In fact, we have seen several artists wearing Radmila Lolly’s dresses, such as Gayle King, Bebe Rexha, Mya, Miss Universe 2018, Miss USA 2018, Miss USA 2017, to name a few.

Kaitlin Marianelli

Kaitlin Marianelli may look stunning on the outside – but she also has brains to match her beautiful face and toned body. Her field of study is in fact Nanomaterials Engineering, and she eventually wants to work in fields such as tech, robotics, or aerospace. She was initially discovered by her agency via Instagram while she was doing her Master’s degree. She immediately signed with them after graduating and for the next 2 years after that, she lived in Asia, getting signed with other agencies in Hong Kong and Japan.

Lydia Bielen

Lydia Bielen is a stunning model who hails from Georgia, USA. She grew up in a small town with her mother, her 2 sisters, and her grandparents. She was a teenager waitressing at a restaurant in her home town when she was first discovered. An agent came in to eat, saw her, gave her a business card, and said to call them and she was assured that she would never work in a restaurant again – the rest you can say is history.

Evelyn Casandra Ellis

Evelyn Casandra Ellis is currently represented by Royalle Modelling and she has been modelling for 3 years now. She enjoys every shoot equally so it’s hard for her to pick just 1 modelling job that really stands out for her. However, she loves animals so it would have to be when there was a snake on set for a QP magazine shoot. She also feels that the animal that describes her best would have to be a Honey Badger because it’s such a cute, sweet, innocent-looking animal but in reality an actual badass. Small but strong!

Hanli Hoefer

Hanli Hoefer started her career in modeling working part-time for small business owners and blog shops. Eventually, she reached out to her mother agency Avenue Management as she believed that she could model full time and she wanted to learn more about the fashion industry. After 2 years of successfully modeling fulltime, she auditioned for MTV Asia, she won the part as a presenter, and the rest you can say is history.

Vindy Krejčí

Vindy Krejčí initially never had any plans of becoming a model, but when opportunity knocked on her door – she decided to take a chance, and now she couldn’t be happier with her decision. Vindy is a half Vietnamese and half Czech model who’s currently based in the Czech Republic. She was fifteen when she appeared in her first fashion show and she loved the experience so much that she went on to appear in more fashion shows. Besides modeling, Vindy has also done quite well in the pageant world, she won the title Miss Karkulka Mácha in 2015, she placed 3rd runner up in Miss Caddy 2014 pageant and she also placed top 10 in the national beauty pageant, Miss Czech Republic.

Valeria Sizova

Valeria Sizova’s appeal is definitely in her stunning features and smoking hot body. She’s a model, dancer and a choreographer who’s based in Sydney, Australia and in fact, she recently opened her own dance and entertainment company called ICrave Dance & Entertainment. She has placed in a number of high profile modeling competitions such as Miss Supercars, Maxim’s Swimwear Model of the Year competition or the World Miss All Nations and is currently the reigning Miss Multiverse Russia.

Stephanie Hunt

Being a model can be difficult, often requiring people to make tough sacrifices. However, it can also prove to be a highly rewarding experience. For Stephanie Hunt, modeling has allowed her to travel around the world, get involved with high profile names such as Guess, Revlon, designer Melba Aros, Lady Jayne, Toscow Jewelery, celebrity hairstylist, David Babaii and magazines such as Camilla, RUSSH, Cosmopolitan, and FTV as well as meet a lot of interesting new people.

Marona Tanner

It was her family’s move to Australia that kickstarted Marona Tanner’s successful modeling career. Her stunning beauty, a result of her Egyptian heritage, drew the admiration of anyone she came across with and for good reason. Besides being a fulltime model and a high-profile Instagram star with nearly half a million followers, Marona also possesses an acting degree, she’s a sculptor and animator, as well as an accomplished belly dancer – so it’s safe to say that Marona is a force to be reckoned with in the entertainment industry.

5 Bags Every Woman Should Definitely Own

Every occasion has a perfect bag. Whether you’re working in the office, hitting the beach, or going for a night on the town, here are the 5 bags every woman should own. These will help give versatility to your closet while also being functional for any situation that may arise. To make sure you’re prepared for anything you need to do, here are our picks for 5 bags every woman should own:

1- Everyday bag

This is your go-to bag. It matches all of your clothes, it holds up against anything you put it through, and it fits all of your daily essentials. Find a bag that matches your wardrobe (whether black or leather) and that fits all of your essentials including your wallet, phone, and any other bits and bobs you carry throughout your day.

2- Small or medium cross-body bag

This bag is a bit fancier than your go-to bag and isn’t one you’d wear day-to-day. This one is your choice for business casual events when you need something that looks more put-together that’s also on your shoulder and allows you to operate hands-free. The size of the bag depends on the situation. A smaller cross-body is perfect for small things like a card sleeve and your phone while a medium size can hold your full wallet as well.

3- Tote bag

Essential for those workdays and days out on the town, the tote bag will fit everything you need and more. This one is perfect for hauling around your laptop, file folder, and anything else you need. Investing in a quality tote bag will ensure that your contents stay safe and protected while you’re out and about.

4- Backpack

Backpacks are functional for a multitude of uses – day trips and park visits to name a few. With the variety of backpacks on the market from cute stylish leather ones to functional canvas ones, you’re sure to find one that fits the style of your wardrobe while also being functional. This bag is perfect to keep everything you might need for your days out while not compromising on fashion. These are also fun to personalize with cute enamel pins or keychains!

5- Clutch

For nights out, a clutch is perfect for only the essentials. These usually have just enough room for the cards you need, some cash, your lipstick, and your phone as well. A basic clutch will match all of your outfits or you can go big and get a statement piece to instantly jazz up anything you wear. Find one with a wrist strap to help you go hands-free when you need to without the fear of leaving your bag behind.

These are the essentials to start off your bag collection. While it’s helpful to start with basics, you can never have too many bags! Experiment with what works best for you and build your collection from there. What’s your favorite go-to bag? We’d love to hear about it!

The Fashion Do’s and Don’ts For 2020

When it comes to fashion, trends can be pretty predictable but the outcome can be a total disaster. Time and again, we have seen cringe-worthy fashion statements that never missed sharp biting comments from the interested public, even famous celebrities get lambasted after a red carpet display of tragic fashion sense. But really, how does the fashion world define elegance and style?

The fashion world is a big open space where everyone expresses himself or herself with utter braveness. It can be a frightening place for someone who does not grow accustomed to fashion success so here’s a quick peek on how to avoid embarrassing fashion fails.

Fashion Do’s

1. Do wear bright and bold colours with equally expressive prints. Often, the fear of becoming a fashion victim is so consuming that people rather stay on the safe side. Remember that most of the time, even the most seemingly inappropriate match can turn out edgy and highly fashionable.

2. Do wear clothes that you are comfortable in regardless if it’s the latest trend or not. Fashion is a form of self-expression. How else do trends start if no one is brave enough to try them first?

3. Do invest in basic yet classic apparel. Buy white shirts, leggings, jeans, tights, black socks khaki pants, and black dresses. These pieces are timeless and never go out of style.

4. Do fall in love with great accessories, from shoes to pieces of jewelry, belts, bags, and clutches. Learn to mix and match each item, as they will help reinvent your clothes and give a totally different look even if you’re wearing the same outfit from your last event.

5. Do break fashion rules. Endless exploration brings the fashion world to where it is now. Do not be afraid to try different things. This might transform you into a fantastic social flower so wear whatever you want but don’t overdo stuff.

Fashion Don’ts

1. Don’t over-accessorise.

2. Don’t wear clothes just to please or impress others.

3. Don’t wear white to a wedding party if you’re not the bride. Surely, the last thing you would like to happen is to steal the special celebration.

4. Don’t show your undergarments and definitely, no bra straps exposure ladies. Fashion is evolving and that means strapless bras are in existence. Get them!

5. Don’t be the fashion faux pas. Always dress appropriately and never lose your sense of style.

Can you keep up with these fashion rules to be glamour-ready?