Category: LATEST FASHION NEWS

Maybelline New York Transforms the Beauty Game in Roblox: An Immersive Fusion of Makeup and Music

Posted on by Angela

Maybelline New York has taken a bold step into the digital realm of Roblox, captivating an entirely new audience of makeup enthusiasts. Through a strategic partnership with Splash, the brand has launched a comprehensive 360-degree campaign tailored specifically for the vibrant music community thriving within the Roblox universe.

In this virtual landscape, Maybelline offers a plethora of virtual makeup looks, engaging mini-games, and exclusive music, crafting an immersive experience that celebrates self-expression, a fundamental value of Maybelline New York.

The heart of Maybelline’s initiative, the “Makeup Your Mix” campaign, extends a warm invitation to Roblox users, encouraging them to dive into captivating experiences within the Maybelline New York lounge and the Graffiti Room. These virtual spaces serve as dynamic canvases for users to unleash their creativity, experimenting with a diverse range of Maybelline products. For instance, users can utilize Vinyl Ink and Falsies Surreal Mascara to create digital graffiti masterpieces. The campaign introduces six distinct makeup looks, featuring beloved Maybelline franchises like SuperStay Vinyl Ink Lip and SuperStay Matte Ink Lip, alongside innovative newcomers such as Falsies Surreal Mascara and Color Tattoo Eye Stix. Whether users are seeking a bold and edgy aesthetic or a subtle and natural style, our virtual platform provides a myriad of options and inspiration for all.

Emily Arkells, Maybelline New York’s Vice President of Digital, expresses, “As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression. Our partnership with Splash on Roblox allows us to seamlessly integrate our products into an interactive world. With a diverse range of virtual makeup looks created by talented makeup and 3D artists, users can now experiment with different styles and expressions within the virtual world of Roblox through the music game Splash. This collaboration perfectly aligns with Maybelline New York’s core values of self-expression, play, and empowerment, making self-expression accessible to all, wherever they engage with our brand.”

Richard Slatter, Head of Partnerships at Splash, articulates his pride in the collaborative effort among Maybelline, Super League Enterprises, United Talent Agency, Roblox, and Splash for this activation. “The team all brought their A-game to the table for this activation. I am really proud of what we’ve accomplished together, and our community absolutely loves it! Splash players, who are creative young people, are highly engaged, and we would love to work with more brands trying to reach this audience, not just on Roblox but across our other products as well.” 

Maybelline acknowledges the influential role of music as a canvas for personal creativity and self-expression. In alignment with this philosophy, the brand has joined forces with virtual DJ Kai to unveil her latest track, “Fantasy.” Until September 28th, users are invited to remix the song and partake in Kai’s exclusive listening party. Through engaging gamification and branded activations, participants have the chance to win and collect an array of Maybelline merchandise and clothing.

This dynamic campaign opens the gateway for users to immerse themselves in the virtual universe of Maybelline’s Makeup Your Mix on Roblox, where the bounds of creativity are boundless.

This article was sourced from a media release sent by PR Newswire.

Sizzling Styles and Culinary Delights: Winter Glam 2023 Takes Sydney’s Fashion Scene by Storm!

Posted on by Angela

Sydney’s fashion scene was ignited on August 12, 2023, as the Winter Glam 2023 event unfolded at The Grand Ballroom 2 Australia Ave, SYDNEY Olympic Park NSW. This dazzling affair showcased a convergence of renowned designers, stunning models, and delectable cuisine, making it an evening to remember.

The event brought together an array of celebrated designers, each contributing their unique flair to the runway. Among the prominent names was Tommy Ge of Leatheron, renowned for his exceptional creations in the realm of leather fashion. Ranjita Sharma, a couture designer known for her intricate and luxurious designs, also graced the event with her presence. Adding a touch of eco-consciousness to the showcase was eco-fashion designer Rene Rivas, captivating the audience with his sustainable creations.

What set Winter Glam 2023 apart was its incorporation of pageantry and modeling excellence. The runway featured the stunning finalists of Miss Earth Australia 2023, radiating confidence and beauty. Collaborating with these remarkable models were GEM Models and StarGazer models, who effortlessly breathed life into the designs of the featured designers.

The event was not only a visual delight but also a culinary journey. Attendees were treated to an array of delectable dishes that delighted the taste buds and added a gastronomic element to the evening.

Held at the Proxima Hub, The Grand Ballroom served as the perfect backdrop for this glamorous extravaganza. The venue’s opulence and sophistication set the tone for a night of elegance and style, where the fusion of fashion and luxury came to life.

Among the models who graced the runway were the talented individuals from StarGazer models, including the likes of Michael El-Bacha, Kristin Venae, Joanne Gunay, Gwen Barcenas-Hensley, and Hallie Evans. Additionally, the event saw the presence of GEM Models, featuring accomplished models like Randeep Singh, Leah-Nora W., and Bianca H.

Leading the event with their expertise were industry veterans Jasper Lim, Julieta De Leon, Marc Baylon, and Mikoi Dris. Their influence and experience added a touch of professionalism to the proceedings, ensuring that the event unfolded flawlessly.

As the evening came to an end, Winter Glam 2023 left a lasting impression on the attendees, resonating with the harmonious blend of fashion, talent, and culinary excellence. The event showcased not only the creative brilliance of designers but also the confidence and elegance of models who walked the runway with grace. Winter Glam 2023 was a true celebration of the arts, making it a remarkable chapter in Sydney’s fashion calendar.

Embrace Winter Fragrance: A Guide on How to Wear Perfume in the Cold Season

Posted on by Lex A

As the winter season blankets the world in its chilly embrace, it’s time to adapt our fragrance choices to suit the colder climate. Wearing perfume in winter requires a different approach compared to other seasons, as the brisk air and low temperatures can affect the longevity and projection of scents. This article will explore essential tips and tricks to help you make the most of your perfume during the winter months, allowing you to leave a delightful and lasting impression wherever you go.

Opt for Warm and Cozy Scents

When selecting a perfume for winter, choose fragrances that exude warmth and comfort. Look for notes such as vanilla, amber, sandalwood, patchouli, cinnamon, or nutmeg, which evoke a sense of coziness. These deeper, richer scents harmonize beautifully with the winter ambiance and can create an inviting aura around you.

Layering for Longevity

Layering fragrances is an effective technique for prolonging the scent’s lifespan during winter. Start with a matching scented body lotion or oil as a base to moisturize your skin and provide a subtle foundation for the perfume. Then, spritz the fragrance directly onto pulse points, such as the wrists, neck, and behind the ears. The combination of moisturized skin and layered scents will help the perfume adhere and last longer, allowing you to enjoy its captivating aroma throughout the day.

Adjust the Application Technique

In colder weather, it’s essential to adapt your perfume application technique to ensure optimal projection and longevity. Rather than spraying the fragrance directly into the air and walking through it, try spraying it onto your fingertips and gently dabbing it onto the skin. This method allows the perfume to settle closer to your body and gradually release its captivating aroma as your body temperature rises.

Mindful Application

Avoid applying excessive perfume in winter, as the scent can become overwhelming in confined spaces or close quarters. Opt for a moderate application, and remember that a little goes a long way. A well-balanced, subtle fragrance trail is more inviting than an overpowering cloud of scent.

Choose Seasonal Variations

Many perfume brands offer limited-edition or seasonal variations of their popular fragrances. These scents are specifically crafted to complement the winter season, incorporating notes like pine, cedar, spices, or citrus with a wintery twist. Exploring these seasonal variations can add a touch of uniqueness to your fragrance collection and perfectly capture the essence of the winter months.

Mind the Storage

Proper storage is essential for your perfumes to maintain their quality, especially during the winter season. Keep your fragrance bottles away from direct sunlight, heat sources, and extreme temperature fluctuations, as these conditions can degrade the scent’s composition. Keep your colognes in a cool, dry location, such as a drawer or a closed cabinet, to maintain their integrity and longevity.

Wearing perfume in winter can be a delightful experience if approached with the proper knowledge and techniques. You can make a lasting impression wherever you go by selecting warm and cozy scents, layering your fragrance, adjusting your application technique, and choosing seasonal variations. Remember, a gentle and well-balanced application is key to enjoying the enchanting scent without overwhelming those around you. Embrace the winter season by adorning yourself with captivating fragrances that evoke comfort, elegance, and the joy of the colder months.

5 Ways Fashion Designers Prep For The Australian Fashion Week

Posted on by Lex A

Australian Fashion Week (AFW) is one of the most anticipated events in the fashion industry in Australia. It’s an excellent opportunity to showcase your brand, connect with other designers, and be seen by buyers, press, and fashion enthusiasts. If you plan on participating in AFW, organizing everything beforehand is essential to ensure a smooth and successful show. This article will discuss preparing for Australian Fashion Week, including preparing your collection, building a team, and promoting your brand.

Prepare your Collection

Preparing your collection is the first step in getting ready for Australian Fashion Week. Your collection should be unique and creative and showcase your signature style. You must have a distinct vision of what you want to showcase and convey through your designs. Below are some handy tips to assist you in preparing your collection:

Research and Inspiration

Research is an essential part of designing a collection. You must be up to speed with the latest fashion trends and understand your target audience’s wants. Spend time browsing fashion magazines, blogs, and social media platforms to gather inspiration for your collection. Create a mood board that reflects your vision and use it as a reference for designing your pieces.

Set a Theme

Once you have gathered inspiration, choose a theme for your collection. Your theme should be consistent throughout your designs and showcase your creativity. Think about the potential story you want to tell with your collection and how you want your designs to make your audience feel.

Create a Cohesive Collection

Your collection should be cohesive and flow together. Each piece should complement each other and create a consistent narrative. Consider using similar colors, fabrics, and patterns to create a coherent look.

Choose the Right Pieces

Choose the right pieces to showcase in your collection. You need a mix of statement pieces and everyday wear that will appeal to buyers and customers. Make sure that your collection is balanced and caters to a variety of tastes.

Build your Team

Preparing for Australian Fashion Week can be overwhelming, so building a team that will support you throughout the process is essential. The following are some tips on building your team:

Hire Professional Models

Professional models can bring your designs to life and give you an idea of how they will look on the runway. Choose models that fit your brand aesthetic and have experience walking the runway.

Hire a Professional Hair and Makeup Team

Your hair and makeup team can make or break your show. Choose a team that understands your vision and can create looks that complement your collection.

Hire a Professional Photographer and Videographer

A professional photographer and videographer can capture your show and create content that you can use to promote your brand. Choose a team with experience shooting fashion shows and understanding how to showcase your designs.

Promote your Brand

Promoting your brand is essential to attract buyers, press, and fashion enthusiasts to your show. Below are some handy tips on how to promote your brand:

Create a Press Kit

Create a press kit that showcases your collection and brand. Your press kit should include high-quality images of your designs, a press release highlighting your brand story and collection, and contact information for interviews and inquiries.

Reach out to Influencers and Bloggers

Influencers and bloggers can help promote your brand and create buzz around your show. Reach out to influencers and bloggers that fit your brand aesthetic and invite them to your show.

Host a Pre-Show Event

Hosting a pre-show event can generate excitement and create a buzz around your brand. Invite buyers, press, and influencers to your event and showcase your designs. Offer refreshments and create an ambiance that reflects your brand aesthetic.

Utilize Social Media

Social media is an incredible tool that can help you promote your brand before, during, and after Australian Fashion Week. Use social media platforms such as Instagram, Twitter, and Facebook to share sneak peeks of your collection, behind-the-scenes content, and live updates from your show. Use relevant hashtags and tag AFW to increase your visibility and reach.

Follow up with Buyers and Press

After your show, it’s essential to follow up with buyers and the press that attended your show. Send a thank-you email or note and include your press kit and lookbook. Provide information on how to place orders and where to find your collection.

In conclusion, preparing for Australian Fashion Week requires creativity, organization, and hard work. To prepare for AFW, you must prepare your collection, build a team, and promote your brand. Following the tips outlined in this article, you can create a successful show showcasing your unique style and attracting buyers, press, and fashion enthusiasts. Always stay true to your core vision and have fun with the process. Good luck!

5 Fashion Tips to Improve Your Personal Style

Posted on by Lex A

Personal style is a reflection of who we are, and it is essential to feel comfortable and confident in what we wear. Styling is an art that can be learned, and everyone can improve their style by following some simple tips. Below are some styling tips to improve your style:

Define your style

The first step to improving your style is to define your style. Take some time to evaluate your current wardrobe and identify what you like and dislike. Look for patterns in the type of clothing, colours, and styles that you are drawn to, and use this information to define your personal style.

Create a capsule wardrobe

Creating a capsule wardrobe is an excellent way to streamline your wardrobe and simplify your style. A capsule wardrobe consists of a small collection of essential, versatile pieces that can be mixed and matched to create multiple outfits. Investing in quality basics such as a classic blazer, a pair of well-fitted jeans, and a versatile dress will form the foundation of your capsule wardrobe.

Accessorize

Accessories are an excellent way to add personality and interest to your style. A colourful scarf, a fab necklace, or fabulous earrings can instantly elevate an outfit. Many accessories can look cluttered and overwhelming, so try not to overdo it.

Fit is king

No matter how stylish an outfit may be, it won’t look good if it doesn’t fit well. Make sure you invest in clothing that fits well and flatters the shape of your body. Don’t wear clothes that are too tight or too loose, and only choose pieces that accentuate your best features.

Don’t be afraid to experiment

Personal style is about expressing yourself, so you must be bold enough to experiment with various styles and trends. Try mixing different prints and textures or incorporating unexpected colors into your outfits. You may be surprised at how a bold choice can make you feel more confident and stylish.

Dress for the occasion

It is essential to dress appropriately for the occasion, whether it’s a formal event or a casual outing with friends. Consider the dress code and the venue when selecting your outfit, and ensure you feel comfortable and confident in your attire.

Take care of your clothes

Investing in quality clothing is only half the battle; you must also take care of your clothes to ensure they last. Follow the care instructions on the label, and avoid washing and drying clothes excessively. Additionally, make sure that you store your clothes properly to prevent wrinkles and damage.

In conclusion, improving your personal style is about understanding your style, investing in quality clothing, experimenting with different trends, and dressing appropriately for the occasion.

FOMA 2022: Check Out All The Glitz And Glamour At The Powerhouse Museum

Posted on by Gary A

FOMA 2022 was an event not to miss. Thirty-six cultures were represented, seven exhibitions, eight ambassadors, four foreign government collaborations, six initiatives, two business growth stories, and 41 faces of FOMA.

Set in the Powerhouse Museum – it was a celebration where a live runway show and a fashion experience took place.

Amongst flashing lights, media coverage, and music – several designers and artists participated at FOMA 2022, such as BULUUY MIRRII By Colleen Tighe Johnson, Karis Zanetta The Label By Karis Zanetta Cheng, Fiji Consulate General & Trade Commission (Australia and New Zealand), The Bowerbirds by Sally Jackson, My Paloma by Founder Eliana Gamboa-Chapman, Lena Kasparian The Label by Lena Kasparian, Tatyana Anderson in Collaboration with Wendy Scully Millinery and Vivian Chan Shaw The Label. It was a great night filled with world-class fashion and entertainment.

Check out some of the photos from the event below, courtesy of Victor Hawk.

AACTA Awards 2022: Check Out All The Glitz And Glamour On The Red Carpet

Posted on by Lex A

The red carpet was rolled out in Sydney’s Hordern Pavilion 2 days ago as the Australian Academy of Cinema and Television Arts (AACTA) Awards held its official ceremony for 2022. The cream of the crop in the Australian Entertainment industry attended Australia’s night of nights, as the who’s who of show business gathered to celebrate the best in TV and cinema.

If you want to see all the glitz and glam at the 2022 AACTA Awards then scroll down below.

 

In Photos: Horus by Faten At The 2022 Global Elite Fashion Festival

Posted on by Krissy

Faten Lawn was initially born in Egypt. She was born to a very humble father from a small country town who was a Chef and a mother who was a seamstress; she started working from the age of fourteen to help support her mother, father, and six other siblings. She has a brother who is seven years older than her. They moved to Australia to start a new promising life when she was just five, and she feels very blessed to have been brought up and loved by two very humble parents. Her father taught her to embrace her individuality and encouraged her decisions, especially how she dressed and her personal style. She was lucky to have two talented parents to inspire her, which got her to where she is today as the main designer behind The Cleopatra Collection by Horus.

Faten is currently 45 years old and has three amazing sons whom she’s very proud of – she encourages her sons to explore their own individuality and style. Her purpose in being a part of the fashion industry is to inspire others to think outside the box, embrace their individuality and recognise and embrace their own individual style. To explore different patterns, styles, materials, colours, and textures. Her designs are daring, and that really reflects her personality – she aims to give everyone the confidence to be daring and get comfortable with themselves. She also wants to highlight the talent of people with special needs and disabilities by giving them a platform in the fashion world.

Check out her fabulous collection at the 2022 Global Elite Fashion Festival courtesy of Dave Choo:

The Best of Miss Earth Australia 2022 Grand Launch and Fashion Show, In Pictures

Posted on by Jenny H

The Miss Earth Australia 2022 Grand Launch and Fashion Show has finally come to a close, and here are some of the most memorable moments from the runway, as captured by George Azmy.

Designers Tommy Ge of Leatheron, Faten Lawn, Lily African Wares, Alies Bol, and Armando Crisostomo were among those who showcased their collections last Saturday. It was definitely a sight to behold!

Scroll through the photos below to see highlights from the Miss Earth Australia 2022 Grand Launch and Fashion Show.

Is It Possible For Virtual Fashion To Break The Harmful Cycle Of Impulse Buying?

Posted on by Krissy

During the pandemic, the fast rise of e-commerce platforms increased unplanned spending and impulse purchases. As virtual clothing gains popularity through apps and video games, people may now gratify the urge to buy new items without straining their finances and with minimal environmental harm.

Internet spending continued to set new highs despite increased unemployment and economic difficulties during the pandemic. For example, the share of retail transactions conducted online in the United Kingdom increased by 16% in February 2021 in a single month.

This contradictory behavior may be attributed to people seeking relief through retail therapy, as the pandemic has reportedly increased feelings of anxiety and sadness in young adults by 30%.

With a recent study reporting that 50% of respondents are interested in purchasing a digital asset in the coming year, online spending habits may change again due to reduced financial and environmental costs.

Digital wardrobes substitute traditional shopping

However, alongside an increase in online shopping, lockdowns also accelerated the rise of digital fashion as people turned to online worlds for interaction with other humans. Mainstream clothing trends are becoming increasingly prevalent in video games and apps —  including big-name designers like Louis Vuitton or Moschino experimenting with digital collections.

Virtual clothing pieces come at a fraction of the financial and environmental cost of physical items, meaning people may still experience the gratification of shopping with minimized harm.

“The biggest difference between video game styling and real-life clothes shopping is longevity. The fashion industry and brick and mortar fashion stores need to constantly push the cycle of styles, whether it is seasonal or fad-related; it is in their best interest to retire an old collection and push new inventory to the shelves,” said Povilas Katkevičius, game designer at Nordcurrent, an international developer and publisher of mobile games.

“Video game styling does not require this. Of course, we need to create new items because novelty is always exciting and interesting, but we do not need to retire our collections. We have endless shelf space in the virtual world in which old and new styles can mix into our players’ creations,” he continued.

Replicating real-life purchases virtually

Apps and video games that present a high level of character customization and can replicate real-life shopping experiences present new opportunities to satisfy the impulsive want to shop in a consequence-free environment.

“Pocket Styler, which allows players to dress their avatar using items from an extensive catalog of designs, can provide players with the satisfaction of purchasing a new item without needing excessive financial means to do so,” P. Katkevičius explained.

“When designing the app, we studied real e-shops to mimic a smooth and recognizable user interface. As such, it contains a wide range of styles, clothing categories, and accessories that can be purchased through the in-game currency. Despite not receiving a physical item from purchases, a lot of the instant gratification for our community comes from the styling itself,” he explained.

About Nordcurrent

Nordcurrent is the biggest Lithuanian video game developer and publisher, known for such games as Cooking Fever,  Murder in the Alps, Airplane Chefs, Sniper Arena. Focusing on freemium and casual games, the company created over 50 games since 2002, attracting more than half-billion players worldwide.

This article was sourced from a media release sent by Lukas Pereckas of blueoceanspr.com