Beauty Industry’s New Frontier: How Technology Is Transforming The Beauty Industry Into A Virtual World

Digitally generated grey cubes floating against female designer with tape measure using virtual reality headset

The tech industry shows never-ending growth. Although it’s not a new concept, virtual or augmented reality has truly reached a peak in the last couple of years. It’s changing the way people interact with not only one another but the world. Previously having its main legs in the gaming world, it’s interesting to see that VR – technology is making its way into our everyday life and surprisingly, the beauty industry has hopped on this trend as well. With a focus on the beauty industry, we’ve looked at 5 reasons why the future of it is in a virtual world and discuss them below.

  1. One Location, Many Advisors

Millennials and Gen-Z are here to stay. They make up the population of the coming years and as the target audience, it has been established that they prefer taking beauty advice from their favourite socialites rather than in-store personnel. This not only gives them access to the advice they like even though they’re thousands of miles away from the advisor, but it also allows them to get advice on one product from multiple sources while never leaving the comfort of their home.

  1. Unrealistic Standards

With the standards already set, there’s no surprise that people who aren’t able to meet them will look for the easiest solution. Unless you’re a professional make-up artist, the chances of you achieving the picture-perfect look you’re going for are minimal. With so many app-based filters already available, most people simply turn to them to achieve whichever outcome it is they desire. The beauty industry isn’t a late sleeper and immediately jumped on this train to accommodate those who don’t know how to apply make-up. The ability to enhance your appearance on social media without needing any skills is very appealing, and the beauty industry keeps developing to keep up with this exciting trend.

  1. Experimentation is Fun

Another reason why the future of the beauty industry is leaning towards more advanced virtual reality experiences is because people like to experiment. Being able to try on different products without the hassle of actually applying them on and taking them off, keeps the process fun and people engaging.

  1. The “Try Before you Buy” Culture is Growing Rapidly

This mantra has become very popular amongst Millennials and Gen Z. Not being able to try something before purchasing it, makes many leave the store empty-handed.  Some beauty products can’t be made available as testers, not to even mention that tester products aren’t always in stock. A virtual beauty experience helps customers try out all available products, recreate complete looks, and order whatever product it is they like from an alternative store if one close to them doesn’t have stock. Keeping up with this demand is only possible in a virtual world.

  1. Virtual Reality is the Future

Virtual Reality is undoubtingly the future. The best reason to believe that the beauty industry will establish a future in a virtual world is simply because they’re adapting to changing times.

Although going to the store and interacting with another human being is an experience that is hard to beat, more people are leaning towards a world where they can be whoever they want to be without even getting out of bed. A virtual world offers them this opportunity and it’s only wise for the beauty industry to tag along.

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