In Photos: Here’s Looking Back At The 2021 Australian Multicultural Fashion Festival

The (AMFF) Australian Multicultural Fashion Festival brought together the modelling and fashion industry last March 2021 at the luxurious PIA Grand Auditorium. The magnitude of originality and fashion design excellence at this event definitely stayed with us.

Everyone walked away from the show with a new respect for the diverse cultures and their innovative designers. Each of the remaining highlights were riveting to partake in and further enhanced the AMFF experience. This event was brought to you by AMBN (The Australian Millionaires Business Network), The Millionaire Alliance, The Multicultural Business Centre, StarCentral Media Group powered by the Poperty Investors Alliance, Aland, Deicorp, Villoni Boutique, Lepou, Lux Modelling & Fashion Academy, International Fashion & Beauty, Model & Mode magazine, Sassy & Co magazine and The Australian Millionaire Magazine.

These were the highlights of the night: Fashion Show featuring PIR CEO Fai Peni’s collection – Lepou, Villoni Boutique, Leatheron, Visage Boutique, Belle Epoque, and The Silky Lane.

Beauty Industry’s New Frontier: How Technology Is Transforming The Beauty Industry Into A Virtual World

Digitally generated grey cubes floating against female designer with tape measure using virtual reality headset

The tech industry shows never-ending growth. Although it’s not a new concept, virtual or augmented reality has truly reached a peak in the last couple of years. It’s changing the way people interact with not only one another but the world. Previously having its main legs in the gaming world, it’s interesting to see that VR – technology is making its way into our everyday life and surprisingly, the beauty industry has hopped on this trend as well. With a focus on the beauty industry, we’ve looked at 5 reasons why the future of it is in a virtual world and discuss them below.

  1. One Location, Many Advisors

Millennials and Gen-Z are here to stay. They make up the population of the coming years and as the target audience, it has been established that they prefer taking beauty advice from their favourite socialites rather than in-store personnel. This not only gives them access to the advice they like even though they’re thousands of miles away from the advisor, but it also allows them to get advice on one product from multiple sources while never leaving the comfort of their home.

  1. Unrealistic Standards

With the standards already set, there’s no surprise that people who aren’t able to meet them will look for the easiest solution. Unless you’re a professional make-up artist, the chances of you achieving the picture-perfect look you’re going for are minimal. With so many app-based filters already available, most people simply turn to them to achieve whichever outcome it is they desire. The beauty industry isn’t a late sleeper and immediately jumped on this train to accommodate those who don’t know how to apply make-up. The ability to enhance your appearance on social media without needing any skills is very appealing, and the beauty industry keeps developing to keep up with this exciting trend.

  1. Experimentation is Fun

Another reason why the future of the beauty industry is leaning towards more advanced virtual reality experiences is because people like to experiment. Being able to try on different products without the hassle of actually applying them on and taking them off, keeps the process fun and people engaging.

  1. The “Try Before you Buy” Culture is Growing Rapidly

This mantra has become very popular amongst Millennials and Gen Z. Not being able to try something before purchasing it, makes many leave the store empty-handed.  Some beauty products can’t be made available as testers, not to even mention that tester products aren’t always in stock. A virtual beauty experience helps customers try out all available products, recreate complete looks, and order whatever product it is they like from an alternative store if one close to them doesn’t have stock. Keeping up with this demand is only possible in a virtual world.

  1. Virtual Reality is the Future

Virtual Reality is undoubtingly the future. The best reason to believe that the beauty industry will establish a future in a virtual world is simply because they’re adapting to changing times.

Although going to the store and interacting with another human being is an experience that is hard to beat, more people are leaning towards a world where they can be whoever they want to be without even getting out of bed. A virtual world offers them this opportunity and it’s only wise for the beauty industry to tag along.

In Pictures: Pacific International Runway At AMFA 2020

The (AMFA) Australian Modelling & Fashion Awards brought together the modelling and fashion industry last December 2020 at the luxurious Four Seasons Hotel. The magnitude of originality and fashion design excellence at this event definitely stayed with us. Everyone walked away from the show with a new respect for the diverse cultures and their innovative designers. Although the awarding session by various industry heavyweights was the main event; each of the remaining highlights was riveting to partake in and further enhanced the AMFA experience. Here’s an exclusive look at the Pacific International Runway collection by Lepou, Kovie Richardson, and Ikii Haangana at the 2020 Australian Modelling and Fashion Awards.

5 Bags Every Woman Should Definitely Own

Every occasion has a perfect bag. Whether you’re working in the office, hitting the beach, or going for a night on the town, here are the 5 bags every woman should own. These will help give versatility to your closet while also being functional for any situation that may arise. To make sure you’re prepared for anything you need to do, here are our picks for 5 bags every woman should own:

1- Everyday bag

This is your go-to bag. It matches all of your clothes, it holds up against anything you put it through, and it fits all of your daily essentials. Find a bag that matches your wardrobe (whether black or leather) and that fits all of your essentials including your wallet, phone, and any other bits and bobs you carry throughout your day.

2- Small or medium cross-body bag

This bag is a bit fancier than your go-to bag and isn’t one you’d wear day-to-day. This one is your choice for business casual events when you need something that looks more put-together that’s also on your shoulder and allows you to operate hands-free. The size of the bag depends on the situation. A smaller cross-body is perfect for small things like a card sleeve and your phone while a medium size can hold your full wallet as well.

3- Tote bag

Essential for those workdays and days out on the town, the tote bag will fit everything you need and more. This one is perfect for hauling around your laptop, file folder, and anything else you need. Investing in a quality tote bag will ensure that your contents stay safe and protected while you’re out and about.

4- Backpack

Backpacks are functional for a multitude of uses – day trips and park visits to name a few. With the variety of backpacks on the market from cute stylish leather ones to functional canvas ones, you’re sure to find one that fits the style of your wardrobe while also being functional. This bag is perfect to keep everything you might need for your days out while not compromising on fashion. These are also fun to personalize with cute enamel pins or keychains!

5- Clutch

For nights out, a clutch is perfect for only the essentials. These usually have just enough room for the cards you need, some cash, your lipstick, and your phone as well. A basic clutch will match all of your outfits or you can go big and get a statement piece to instantly jazz up anything you wear. Find one with a wrist strap to help you go hands-free when you need to without the fear of leaving your bag behind.

These are the essentials to start off your bag collection. While it’s helpful to start with basics, you can never have too many bags! Experiment with what works best for you and build your collection from there. What’s your favorite go-to bag? We’d love to hear about it!

The Search For Sassy & Co Magazine’s Next Cover Girl Has Just Dropped!

The search for Sassy & Co magazine’s ultimate cover girl is back on!

Sassy & Co Magazine in collaboration with MS Entertainment Network and StarGazers Production is once again on the lookout to find Australia’s ultimate cover girl!

The Grand final night is on Sunday, the 20th of December 2020.

$3000 in cash and prizes are up for grabs!

No previous experience required – you must be between 18 years to 30 years of age.

If you think you have what it takes to be the Next BIG thing then get in contact with us asap as there are only a few spots available! Please contact Krissy at kriss@starcentralmag.com, Juliet / 0482 560 503, or Maryrose Salubre on 0423 710 659 if you’re interested in entering the competition.

What are you waiting for?? Join NOW!

4 Awesome Beauty Hacks That’ll Make You Look Like A Celebrity

We all know that looking and feeling beautiful helps you feel more confident about yourself when you are in a crowd right? Well, if you want to look and feel like a star with rockhard confidence then you need to try the following beauty regimens:

Create your own mode of fashion

Let’s face it; beauty and fashion are inseparable. Therefore, to attain a higher level of beauty, you must also stay in fashion so that you get noticed whenever you are out and about in public. In connection to this, you need to make sure that you look fabulous and organized with your chosen look. A carefully curated look that reflects who you are on the inside, matches your values and aligns with your goals – can speak volumes on your outside appearance. You need to use the power of your personal style to dress for success and boost your confidence. You also need to create your very own signature look because that’s the epitome of personal style. It’s the icing on a classy and sophisticated wardrobe but at the same time the best foundation for any style journey.

Beauty enhancement

Natural beauty is ideally better. But then again if you want to enhance your beauty even further, you need to use innovative products that can enhance your look. With the use of quality cosmetics, you can now have the chance to look like your favourite celebrity.

When you look beautiful you feel great about yourself. You stay poised and confident most of the time. However, you must also give attention to your hands as well as your feet. To completely achieve your beauty goals, you must look good and feel good from head to toe so you probably need to engage in foot scrubs and pedicures to keep your hands and feet looking neat and healthy.

Eyelash extensions are a big deal these days because they enhance what most women consider their best feature – the eyes. Eyelash extensions make your lashes look thicker, fuller, and longer. The curl at the end of the extensions also helps the eye look more open, giving a more dramatic and attention-grabbing look.

Most celebrities do laser treatments because they have long-lasting effects. Lasers can be used to remove hair from almost any part of your body, take away any unwanted wrinkles as well as other discoloration. They are typically used for beauty enhancement because they can help boost your appearance by giving you a much younger look.

Facial creams are a must if you want to enhance your look so you can look like a celebrity. There are dozens of facial creams out there that can smooth wrinkles and make your skin look firmer. These creams use special ingredients that can stimulate your skin which can give your face a healthy glow and a younger look by hiding blemishes and tightening the pores.

Proper hair care

We’ve all heard of the saying “your hair is your crowning glory.” With proper care and maintenance of your shiny, and glowing hair, you can have a look that will surely be the envy of others. To maintain the health of your hair, you must regularly use high-quality shampoo and conditioner. In saying that, don’t wash your hair more than you have to. Whenever you can, try to skip a day here and there – water can make your hair swell from the inside, and because of that, you can get frizz or breakage in your hair. When you use a conditioner, try to leave it on your hair for at least five to ten minutes, and then rinse your hair with cool water so that residual conditioner will be left on your hair leaving it nice and soft. Also, if you want your hair to look shiny, try using dry oils because they can create the most fabulous shine. Dry oils smooth the hair’s cuticle giving your hair that impeccable shine.

Dress sophisticated and classy

It is a highly known fact that clothes make the man (or woman). The mode of your clothing reflects your personality. If you want to add sophistication and class to your everyday outfits then you need to put together essential elements to make sure your style and confidence shines through. Try going for clothing made of materials that will last well into the next century – this is what you should be looking to add to your wardrobe. Something along the lines of cotton, wool, linen, and silk. These four basic fabrics will certainly go the distance if cared for properly. Once cleaned and pressed, outfits made of these fabrics tend to give off a sophisticated vibe. If you’re also going for that sophisticated and classy look, try outfits with neutral colours such as white, black, gray, beige, or cream. Lastly, make sure your outfit isn’t too big or small for you – fit is the perfect style. Skirts should be just above or below the knee and blouses, and sweaters should always follow the curve of your waist.

Establish a regular exercise habit

Your fitness is an essential ingredient when it comes to maintaining your beauty. With this, you must exercise regularly in order to look good and feel good all the time. This can be your best way to attain the perfect body shape that you have been dreaming of. Anyone who makes a habit of going for a jog, playing sports or going to the gym fully well knows that the rewards of exercise extend far beyond just slimming down or adding muscles in your body. When you exercise you feel great and you look great, your skin looks a tad smoother and more radiant, your stress level goes down, your body has better immunity and you feel more confident about yourself.

5 Hacks to Make You Look Chic But Not Vulgar

Dressing chic just comes naturally to some women while others must struggle a little in order to maintain a personal style. We say you ditch the seasonal trend book and device your own fashion rules to always look sassy and chic no matter what’s the occasion. To us, a chic look would have the right amount of glamour mixed with an urban edginess. Here are a few ways to keep up the chic style:

Fashion Hack # 1: Go by the Tri-color Outfit Rule

One of the simplest and basic rules to dress chic is to keep your outfit a little neat and put together; this you can achieve by not mixing more than three colors in your outfit at a time. While a kaleidoscope of tones and shades would appear desirable and artsy to some, pulling it off is not everyone’s cup of tea. So, ensuring that you don’t flaunt more than three colors in the same outfit at a time would make carrying an outfit easy for you.

Just so you know, basics such as a white top or black jeans won’t necessarily count as a ‘color’. Also, busy prints would count as one.

Fashion Hack # 2: Focus on the Basics

We can’t emphasize this point enough! Basics such as a black V-neck figure-hugging t-shirt; a white chiffon top with ruffled sleeves or a white crisp button-up are the key items that would lay the foundation of a solid chic outfit. Use them as a base to build your style. Add on an accent piece and take it up from there.

Fashion Hack # 3: Accessorize

Watches, dainty layered necklaces, trendy scarves, handbags, sunglasses – these minute details really accentuate your outfit. It shows that you pay attention to the details and really ties the entire look together.

Fashion Hack # 4: Rock a Bright Pout

If it’s summer season, go for a vibrant pink; if it’s autumnal bliss, rock a deep plum! A bold pout really makes for a loud and daring fashion statement. When you pair this look with the toned-down outfit it gives off a very cool trendy and uber chic vibe.

Fashion Hack # 5: Invest in a Good Pair of Jeans

Now, this may sound like a no-brainer, but a good pair of jeans can really make or break your entire look. Opt for skinny jeans or slim-fit pairs that create an illusion of elongated legs and narrow waists. Now you can play with textures and colors for your top.

The Launch Party For GFN Magazine Has Just Dropped And… WOW

The Global Fashion Network magazine just had its official launch over the weekend and it was definitely a night to remember!

Set against the backdrop of City Tattersalls Club, the GFN Magazine launch party brought together stunning models from all over Sydney as well as sponsors and a number of high profile individuals. Fabulously facilitated by Prad VT – the managing director of the Global Fashion Network, the launch party gave an even bigger hype for the main event in May.

Scroll down to view some of the photos from the official launch party below courtesy of George Azmy:

Why The Victoria’s Secret Fashion Show Was Actually Cancelled For 2019

Editorial credit: FashionStock.com / Shutterstock.com

The Victoria’s Secret Fashion Show has been officially canceled – it’s the end of an era for Victoria’s Secret and the world is still in shock.

The CFO of L Brands (the company that owns Victoria’s Secret) Stuart Burgdoerfer confirmed that the most famous fashion show in the world, which has been running since 1995, has been officially canceled.

Why you may ask?

Firstly, the Victoria’s Secret Fashion Show had a number of negative press and controversies over the years. As an example, just last year, Victoria’s Secret’s Chief Marketing Officer Ed Rezak told Vogue in an interview that he did not believe that transgender models had a place in the Victoria’s Secret Fashion Show, he apparently also said that there was no room for plus-size runway shows in TV. He later apologized for his tactless remarks but unfortunately, the damage has been done.

Secondly, Stuart Burgdoerfer confirmed as per Variety that he wants to “evolve the marketing” of its signature lingerie brand, and its annual fashion show had no immediate impact on sales of its bras and underwear. He said: “Did we see specific material impact on short-term sales response to the airing of the fashion show, as a general matter the answer to that question is no… So if you’re like, ‘Oh my God, Stuart, are you freaked out about the day after the fashion show result and what’s going to happen?’, it did air at different times over the years and we didn’t see a material impact on the next few days’ results.”

Variety further confirmed that ratings for the show have also been declining. As an example, back in December 2018, the Victoria’s Secret Fashion Show which was headlined by Shawn Mendes and Bebe Rexha garnered 3.3 million viewers which is a huge decline from its 6.7 million viewers in 2016 and its 9.7 million viewers in 2013.

On another note, according to CNBC, Victoria’s Secret sales at stores that have been open for at least a year have also plunged 7% from the prior-year quarter. L Brands confirmed this by posting its mixed third-quarter results, which revealed declining sales at its Victoria’s Secret brand.

Burgdoerfer further said that the Victoria’s Secret Fashion Show “was a very important part of the brand-building of this business and was an important aspect of the brand and a remarkable marketing achievement, and with that said, we’re figuring out how to advance the positioning of the brand and best communicate that to customers, and that’s among the things that John is focused on.”

Will Victoria’s Secret fashion show ever air again? Only time will tell.