, Author at Sassy & Co

Fashion Designer To Watch Out For In 2021: Introducing The Talented Hasmik Danielyan

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Hasmik Danielyan has always been interested in harmony and in finding ways to weave looks together, blending and enhancing styles until the result elicits an emotional reaction. Her passion is to design timeless, feminine, and elegant looks for women who want to turn heads.

Hasmik feels that every woman should feel that her clothes elevate her refinement, allure, and confidence and she has this in mind as she is designing every piece. She likes to envision that the clothes she makes might be passed down through generations like people have done throughout history with truly special attire that carries a memory. She prefers clothes that defy trends and whose style and quality possess longevity. She hopes that her customers see the purchase of one of her garments as an investment rather than an impulse buy. She designs each unique piece from her sunlit atelier in Alicante, on the beautiful Mediterranean coast of Spain. There, she feels comfortable and free to release her ideas and inspirations, and transform them into Analogias designs. She considers all steps significant in the production of her products. She is in close communication with her sewers and trust that each piece will be made with the attention and tenderness it deserves.

Sassy & Co magazine recently caught up with Hasmik to discuss her journey in the fashion industry and here’s what went down:

Can you tell us more about what inspires you to be creative?

With the birth of my daughter came my greatest inspiration. Her entrance into the world gave me a newfound sense of connection and the desire to express it through fashion. I grew up in an artistic household, surrounded by all manners of art and expression and this formation can be seen in my designs.

The new presence of my beautiful daughter acted as the ignition of my vision. I suddenly felt impelled to design special clothes for her and for me, clothes that knitted us together even further. In the beginning, I did it just for us, to represent the intimate bond we shared externally, through color and texture. Clothes that I hope express my artistic vision of luxuriousness, sweetness, and the joy of having my little girl.

Seeing my daughter beside me, dressed as my little twin, gave me a sense of playfulness and joy. As we walked down the street or went about our day in our matching frocks, I noticed the charming looks of strangers. I saw smiles and looks of curiosity. People would approach us with tenderness and tell me how lovely and united we appeared. My designs even struck a chord with women who weren’t mothers. That is when I had the idea to make the experience available to everyone, and Analogias was born.

What do you like most about being a designer?

The creative process …every time I start to work on a new collection, the inspiration, and the final results seems so compelling…when you start on the mood board you yourself don’t know what will come out, the flow of the ideas seems extremely exciting.

Downside to being a fashion designer?

There isn’t. I adore my work and I put all my passion into it.

What has been the most memorable experience of being in the fashion industry so far?

I highly appreciate highly human relations so for me the most memorable experience is the privilege of meeting GREAT people.

Who have been the most interesting people you’ve met so far?

Fashion is a chain work, we can’t function by ourselves, there are so many people behind every project so I can’t single out one person, I have met so many professionals in different fields that have continuously been the source of inspiration for me. It’s the people I work daily with.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

I suppose in every field to make your own way you need to have consistency and perseverance.

Is your family supportive of you being a fashion designer?

My family has been supportive throughout the whole journey. I think without their support I wouldn’t have reached where I’m now.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Obviously, you make a lot of errors along the way but that’s the only way you LEARN…so I wouldn’t change anything. I appreciate my life lessons.

What is the best advice you have ever been given?

From my mother: To achieve something, you need to wake up early and go to be late. Hard work is the key to success.

What are your future plans? Inside your career or out of it.

Obviously to expand my brand Analogias internationally.

Emerging Designer To Watch Out For In 2021: Meet The Talented Meiyu Song

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Meiyu Song was originally born in China, but grew up in Japan – she’s Korean Chinese. She moved to London in 2012, studied for 6 years in Central Saint Martins and she just graduated from University. She’s an emerging designer to watch out for in 2021.

Sassy & Co recently caught up with Meiyu to discuss her brand and here’s what went down:

How did you get into the fashion industry?

My mum was a fashion designer. So since I was young, I was always interested in fashion and arts. She recommended that I go and study in Central Saint Martins which I think was the best decision I ever made.

What do you like most about being a designer?

I think being a designer means you can express your feeling and conviction not just by words also by work. Often, I found it’s difficult to tell everything by words to other people so I think this is the best way to express who I am.

Also, of course, I’m simply just enjoying the making and designing process. All of my stuff is hand made so the process itself will take a really long time. It could be physically very tiring but mentally feeling good once it’s done.

The downside to being a fashion designer?

Long work hours. I think it will depend on what kind of designer you want to be. Personally, I like designing both textiles and silhouettes by myself. I don’t really like using already existing designs. So I make everything from scratch which will be a long process.

I understand why fast fashion exists but I want to create the trend, be a real designer not just copy other people’s work. So although it’s a long process, I believe it’s worth it. I also believe that each collection’s concept is very important. Of course, fashion is about the visual so I need to make it visually beautiful and interesting but at the same time, if there is no meaning (concept) behind it, it will be so shallow and meaningless. We, designers can use our collection to send other people messages so why not do so?

Another downside will be the people. Honestly speaking not everyone in this industry is nice. It’s a very competitive industry so sometimes you have to deal with mean people. When I was a young teenager I thought “The Devil Wears Prada” was just a film so they over-exaggerated the fashion industry but soon I realised that they really didn’t. Actually, the director was being very generous.

What has been the most memorable experience of being in the fashion industry so far?

My whole time in CSM. I saw how much people work. How passionate people are. It’s quite scary to know that it’s so normal to work 3 days without sleep before the deadline. Also, during my BA course (3years) except for a long vacation, I only went out with my friends or family about 5 times? I spent every single minute on my textiles and fashion.

Another thing will be London Fashion Week. I was an intern for APUJAN a few years ago. On the actual show, that was so busy and so many things going on. That was definitely a great experience.

Who have been the most interesting people you’ve met so far?

Alice Wellbeloved. She was my tutor for the short course and foundation course. She works for high-end fashion brands such as Sonia Rykiel. She is a super energetic, lovely, and clever person. At the same time, she is very honest and says things in a very straightforward way. Some people say she is harsh but I absolutely loved it because she is always on point and it’s very easy to understand. Also, I didn’t pay for going to school to make friends with my tutors. What I needed was someone who could push me and make me learn things. I completely trust her; even when I did my Master’s course I used to contact her.

Although she wasn’t my tutor anymore she did give me so many important suggestions, opinions and helped me mentally. I was also her assistant tutor for Central Saint Martins’ summer course. She was a really nice boss as well. I just simply learned so much from her.

Another person will be Derek Lawlor. I did an internship for him. Although, we have totally different styles. I love colours. My collection is always full of colours but he tends to use black and white only.

However, I learned a lot of things from him and he was a very nice and kind boss. Not only did I learn a lot of skills from him, but he also did answer all of the questions I was curious about.

Right before the fashion show, I had to do a bit of overtime working but I was very happy to do it. He is kind of the boss who makes you feel you want to be part of his team and make the collection better and better.

What has been the most valuable lesson you’ve learned while in the fashion industry. This can be about the industry or about yourself.

DIY skills. Not sure about other schools but CSM is definitely not the place to learn “skills/ techniques”. They make you think. Make you learn by yourself.

In this industry, I learned that nothing is impossible. Just DO it.

Is your family supportive of you being a fashion designer?

As I mentioned before because my mum was a fashion designer, my family is very supportive. I also have a lovely supportive husband. Without their support, I couldn’t do it.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Probably, I will do more internships. Unfortunately, most of the UK fashion brands don’t pay intern students but you will learn a lot from them so I think it’s definitely worth trying.

What is the best advice you have ever been given?

Never give up. Nothing is impossible.

What are your future plans? Inside your career or out of it.

I want to work for few high-end fashion brands for a few years first then make my own fashion brands.

Beauty Industry’s New Frontier: How Technology Is Transforming The Beauty Industry Into A Virtual World

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Digitally generated grey cubes floating against female designer with tape measure using virtual reality headset

The tech industry shows never-ending growth. Although it’s not a new concept, virtual or augmented reality has truly reached a peak in the last couple of years. It’s changing the way people interact with not only one another but the world. Previously having its main legs in the gaming world, it’s interesting to see that VR – technology is making its way into our everyday life and surprisingly, the beauty industry has hopped on this trend as well. With a focus on the beauty industry, we’ve looked at 5 reasons why the future of it is in a virtual world and discuss them below.

One Location, Many Advisors

Millennials and Gen-Z are here to stay. They make up the population of the coming years and as the target audience, it has been established that they prefer taking beauty advice from their favourite socialites rather than in-store personnel. This not only gives them access to the advice they like even though they’re thousands of miles away from the advisor, but it also allows them to get advice on one product from multiple sources while never leaving the comfort of their home.

Unrealistic Standards

With the standards already set, there’s no surprise that people who aren’t able to meet them will look for the easiest solution. Unless you’re a professional make-up artist, the chances of you achieving the picture-perfect look you’re going for are minimal. With so many app-based filters already available, most people simply turn to them to achieve whichever outcome it is they desire. The beauty industry isn’t a late sleeper and immediately jumped on this train to accommodate those who don’t know how to apply make-up. The ability to enhance your appearance on social media without needing any skills is very appealing, and the beauty industry keeps developing to keep up with this exciting trend.

Experimentation is Fun

Another reason why the future of the beauty industry is leaning towards more advanced virtual reality experiences is because people like to experiment. Being able to try on different products without the hassle of actually applying them on and taking them off, keeps the process fun and people engaging.

The “Try Before you Buy” Culture is Growing Rapidly

This mantra has become very popular amongst Millennials and Gen Z. Not being able to try something before purchasing it, makes many leave the store empty-handed. Some beauty products can’t be made available as testers, not to even mention that tester products aren’t always in stock. A virtual beauty experience helps customers try out all available products, recreate complete looks, and order whatever product it is they like from an alternative store if one close to them doesn’t have stock. Keeping up with this demand is only possible in a virtual world.

Virtual Reality is the Future

Virtual Reality is undoubtingly the future. The best reason to believe that the beauty industry will establish a future in a virtual world is simply because they’re adapting to changing times.

Although going to the store and interacting with another human being is an experience that is hard to beat, more people are leaning towards a world where they can be whoever they want to be without even getting out of bed. A virtual world offers them this opportunity and it’s only wise for the beauty industry to tag along.

The 5 Best Colour Trends We’ll Be Wearing in 2021

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2020 still has more than a month left but has been a challenging enough year for everyone. Many regions are recovering from economic issues and massive unemployment. Various states have experienced civil unrest. As if that was not enough, this election cycle has been one of the most divisive and bitter in modern U.S. history. A way to a brighter outlook is needed. And the fashion industry is answering that call with colour trends for 2021.

How will the fashion industry create a better outlook?

Scientists have long known that color can affect mood, and designers are using this advantage. Hopefully, 2020 color trends encourage; relaxation from connecting to the earth, evoking warmth and comfort, refreshment, optimism, joy and conviviality, and soothing, restorative cleansing.

With this in mind, during the upcoming year, look for brighter and bold hues. You will see happy and bright shades, but also one that calm and soothe. Designers have chosen colors to provide hope, optimism, and playfulness.

Connect with nature for a down to earth grounding mood

Nature plays an integral part in our sense of balance and mental health. Connecting with nature to achieve this balance is not always easy, especially in the cities with the parks closed. To evoke nature, designers have gone to the tried and true technique of using earth-inspired neutral shades of greens, dark yellow earth tones, and cool orange hues.

Call forth the warmth and comfort of autumn

Picture yourself curled up on your favorite armchair in front of the fire, and you are wrapped up in your softest, warm blanket. In your hands, you have a mug of hot chocolate, and your pet is napping on your lap. To create this sense of comforting warmth, designers chose dark reds, rust, and pumpkin shades. Marigold has always been associated with autumn, and reds elicit a sense of home.

Arouse hidden energy to revitalize

Ocean inspired hues are the best choice for a refreshing feeling. Cerulean blues bring forth the revitalization of a clear, blue sky on a bright spring day. These shades are illuminating and stirring. Blues are also known to increase feelings of serenity and stability.

Rekindle optimism with bright and bold colors

Studies have shown that bright yellows increase positivity. They can also be joyful and friendly. Purples are sensual, while pink can be euphoric. Other shades of pink are also calming, hence the use of pink in the drunk-tank to calm occupants.

Elicit a sense of calm and restoration

Soft hues inspire restorative feelings and are regenerative and refreshing. Well-chosen shades are cleansing and anchoring. Mint is restoring, and mentholated greens are cooling and soothing. For a sense of calming, look for soft blues. These gentle colors can also provide a sense of anchoring and quiet.

From the catwalk to the sidewalk, 2021 will usher with it calm, optimism, and revitalization. Just what the doctor called for as we recuperate from this stressful year. Get the best mood-enhancing clothes from your favorite designers. Then you can walk down the sidewalk as if it was a catwalk.

5 Women’s Shoe Rules That Will Keep You Looking Totally Fabulous

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Women love to buy and wear shoes and they can’t get enough of them. We tend to buy every pair of shoes we like. This shouldn’t be the case because we will end up buying things we don’t need. Before buying shoes, we should look for various aspects. Here are 5 women’s shoe rules that will keep you looking fab. Follow them and make a fashion statement!

Prefer Comfort

The first rule which you should follow before buying a shoe is that you must always look for comfort. If your shoes are too tight or too loose then you will feel uncomfortable in them. Always check three sizes before buying a shoe; one size smaller, your usual size, and one size bigger. Walk in them and try them at the end of the day when your feet are swollen. Comfort is the key to look good so if your shoes are comfortable then you will surely look great as well.

Buy Basic Colors

Another rule that no one will ever tell you is that when buying shoes buy basic colors. These colors go well with almost every color of the dress and look really decent. The basic colors include black, beige, fawn, nude, white, etc. These colors suit every woman as well. Your closet must contain shoes of basic colors. If you have bought shoes in basic colors then you should go for colors like red, blue, green, etc. They also look really cool and sassy.

Ballet Flats are Your Best Friends

Whether you are a fan of heels or not, ballet flats can surely become your best friends as they are so comfy. If you are working as a woman, then you should own a pair of ballet flats because they are quite comfortable to wear, and they are used to dress up and dress down as well. You can wear them with your professional attire and with your casual outfits as well. They will make you look chic and you would surely feel great in them.

Find your Own Style

If you have seen a model on Instagram wearing a 4 inches heel and you want to buy one for yourself then you should stop. We think if we have seen something, we like we should buy it because if it looks good on others then it can surely look good on us as well. We should always remember that finding our own style would only help us to look great. We should only buy those shoes that look good on us and are super comfortable to wear as well.

Buy Shoes of each Type

Every woman should own shoes of each type. Your shoe rack must-have shoes of all types because we never know when we need them. Buy sneakers, flip flops, heels, ballet flats, and boots, etc. All of these shoes are used for different purposes. You can wear flip flops at home or while going out shopping. Heels are good for formal occasions or a professional environment. Similarly, sneakers can be worn while going out with friends and even for biking or hiking.

Rising Star Spotlight: Get To Know The Stunning Stephanie Hunt

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Being a model can be difficult, often requiring people to make tough sacrifices. However, it can also prove to be a highly rewarding experience. For Stephanie Hunt, modeling has allowed her to travel around the world, get involved with high profile names such as Guess, Revlon, designer Melba Aros, Lady Jayne, Toscow Jewelery, celebrity hairstylist, David Babaii and magazines such as Camilla, RUSSH, Cosmopolitan, and FTV as well as meet a lot of interesting new people.

Stephanie has certainly proven that she can rely not only on her looks for her success but also on her focus, drive, and ambition. Added to that is a healthy dollop of good sense! ‘Challenges’ are a normal part of working as a model (“Modeling has definitely thickened up my skin!”) and to Stephanie, one’s attitude towards them will define you, “love and believe in yourself! I know that sounds so corny, but it can be really tough being around intimidatingly successful and gorgeous people and still feel as though you fit the bill.”

According to Stephanie, the biggest factor that determines how successful you will be is how much you want to succeed. Along with this strong passion, you should have a strong sense of integrity. Often, these values will have a bigger impact on your potential success than your looks. You should also take as many opportunities as you can, which will allow you to build your network. For many young models, a strong network is more important than seeing financial returns. In addition, it’s key to master social media. This is becoming increasingly important, allowing you to send a clear message to your fans. Once you’ve chosen your brand, use each post to re-enforce it. Social media also allows you to build a strong platform to get more people interested in your brand. You should use this tool to connect with your audience.

Stephanie’s early struggles with low self-esteem have served to spur this young entrepreneur ever onwards. She not only juggles her modeling career with her fulltime job but she also regularly volunteers at an animal shelter! It “serves as a great reminder of what my priorities should be, and what really matters in life. Having a healthy balance between work, my personal life, and my volunteering has been the key to staying grounded for me.”

That healthy balance seems to be her recipe for success as well with many plans in the works for this talented (she speaks French and plays the piano!) young lady. But to Stephanie, it will always be “that with self-belief, hard work, dedication, and a lot of resilience, you really can achieve anything.”

Meet The Model Behind The Cover Of The August 2020 Issue Of Sassy & Co Magazine: The Beautiful Liudmyla Tkachenko

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Liudmyla Tkachenko is a stunning Ukrainian model who is currently based in Los Angeles. She grew up in a picturesque town stretching in the western region of Ukraine. Ever since she was a little girl, she has always dreamed of becoming an international model someday. Unfortunately, the economic situation in Ukraine was bad at the time, and since she had no connections in the fashion industry – becoming an international model seemed like an almost impossible feat. But Liudmyla was persistent though, despite her situation, she was determined to turn her childhood dream into reality.

Liudmyla’s first taste of the modeling industry came in the form of a modeling contract that was offered to her to work somewhere in China. Although China has always been considered as one of the most dynamic, and vibrant countries in the world, moving to work in China can often seem daunting because of the language barrier and cultural differences. However, Liudmyla really wanted to make things work with her modeling career hence the reason why she felt that she needed a deeper cultural immersion in the Chinese ways for the sake of her career. She decided to hone her Chinese language skills first so she started taking Chinese language classes. Eventually, she came to the point that she was actually quite fluent in Mandarin.

Since working as a full-time model in China, She has appeared in several high-profile commercials and magazines in Asia. Liudmyla worked as a full-time model for a few years in Asia mainly around Hong Kong, China, and Thailand before deciding to move to the United States to further pursue her modeling career. When she moved to the United States in 2016, she didn’t speak a word of English which was tough because she had to start from the bottom again. She, therefore, decided to study English in a New York-based language school while pursuing her modeling career at the same time.

Liudmyla’s persistence eventually paid off when she started scoring one good gig after another. Since working as a model in New York, she has appeared several times in New York Fashion Week. She has walked for high-profile designers such as Dan Liu, Terraza, and Oxford Fashion, among others, and she has also done photoshoots for high-profile fashion magazines such as the L’Officiel magazine, Marie Claire, MD Trends magazine, Imaginary magazine, and Marjen magazine. Furthermore, she was involved in several catalog shoots as well as several exciting projects. Her photos from the New York Fashion Week shows have even been featured in Vogue, Elle, as well as Harper’s Bazaar.

After modeling for two years in New York, Liudmyla decided to try her luck at acting by moving to Los Angeles. Since moving to Los Angeles, she has appeared in a Nike commercial, as well as a few alcohol commercials, and she also scored a role in an upcoming film called “The Nowhere Inn.” The movie is set to premiere in the Sundance film festival 2020. Currently, Liudmyla is studying at an acting school called Beverly Hills Playhouse hoping that this can be her ticket to more projects in Hollywood.

Starting from a humble background, Liudmyla was initially faced with poverty as well as other problems, but she learned how to overcome all that fate threw at her. She moved forward with a single-minded determination to achieve success. Having reached her goal of becoming an international model, she’s definitely a classic example of the results of hard work and determination.

Sassy & Co recently caught up with Liudmyla to discuss her journey in the modeling/fashion world and here’s what went down:

How did you decide to be a professional model?

I actually decided to become a professional model after I did my first photoshoot. I felt that I really enjoyed modeling so I wanted to pursue my modeling career full-time. In terms of inspiration, top model Natalia Vodianova is who really inspires me. Her success story shows that hard work and dedication to your goal will eventually lead to success.

What was your first big break in the industry?

My first big break in the industry was in New York walking for designer Dan Liu at the NYFW 2018.

What is your dream modeling job?

A photoshoot for the cover of Vogue magazine.

If you weren’t a model, what would you do?

Definitely something around the entertainment industry.

How do you stay fit and healthy?

I work out every day and I also only eat healthy food.

What’s your beauty and exercise regime?

I like going to the spa, as well as getting massages and facials. I also work out every day by going to the gym, hiking, yoga, and meditation.

Is there much work around for models these days?

With the Coronavirus situation still happening, honestly, there’s not much model work happening. But slowly everything is starting to get back to normal and hopefully, soon there will be a lot more work.

How do you deal with all the traveling required to be a model? How do you cure jet-lag?

It’s very important to drink a lot of water and get some rest if you’re traveling. I usually cure my jet-lag by going to the gym right after I arrive in a new location.

When you’re not busy modeling, what are some of your favourite things to do?

I like to go hiking, swimming, paddle boarding, and reading books. I also like getting massages and relaxing on the beach with a great book.

What are your favourite beauty products? what’s always carried in your purse?

The skincare line “Origins” is my favorite one.

What is your go-to everyday outfit?

Shorts and t-shirt are my go-to everyday outfit.

Given the competitiveness and the speed of the industry, how do you ensure you stand out?

Always be yourself and know how valuable you are. Self-love is very important.

5 Awesome Hacks That Will Change Every Budget Babe’s Life

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It’s quite common for fashion-conscious women to always be trendy with how they dress up. They simply want to stand out in society with their fashion statement. While it’s true that Hollywood celebrities are the ones we typically base our fashion styles from, that doesn’t necessarily mean we have to go to the point of buying the mega-expensive brands they usually go with. Thankfully that’s not the case and in real life and it is possible to look fabulous simply by incorporating the below mini hacks into your day-to-day life.

Thrift Shopping

There’s no better feeling than scoring a unique treasure from a thrift store that no one else will have. You can find a lot of amazing clothes on sale in thrift stores. All you have to do is to have the patience and the eye for the right clothes that will match some of your old outfits. Moreover, big department store chains also sell clothes on sale on an occasional or seasonal basis. You have to be updated on those things to be the first one to buy the good stuff on sale. Needless to say, the best things on sale are the first ones being sold. So, the saying, “The early bird catches the early worm.” really fits into this scenario. Macklemore wasn’t kidding when he told us to “pop some tags” because thrift shopping is definitely the cheaper alternative to finding some amazing treasures at a fraction of the cost.

Mixing and Matching

Don’t be afraid to mix and match outfits. If done correctly, you’ll be surprised at how it works wonders! Your old jeans might look new when paired with a different t-shirt or shoe style. Your vintage shirts or blouses will have a new look once paired with some accessories. This is the beauty of mixing and matching. Much like shopping is in our veins, women know that you don’t need to buy new clothes all the time to look more fashionable. The trick to refreshing your outfits is to make what you already own seem relatively new again. For example, that white jumper you wear every winter? Have you thought about layering it over a blouse or wearing the jumper under a pair of denim trousers? Small changes can enhance any existing outfit, so you don’t have to unnecessarily spend more money buying new stuff.

Fashion Magazine inspo

There are a lot of fashion magazines in the market today such as Vogue, In Style, and Vanity Fair, among others. You just have to be keen in observing the fashion styles of celebrities and get an idea from there. You don’t need to buy the exact brands they are wearing especially if you are on a budget. In saying that, try to avoid the urge to purchase under $10 shirts from just anywhere. Some shops where you can buy high-quality basics at bargain price range are ASOS, Jay Jays, Showpo and Katies ensures that the t-shirts you are purchasing look crisp, clean, and expensive looking. You also want to make sure you’re buying high-quality jeans, skirts, blazers. Places such as Jay Jays, Topshop, ASOS sell amazing jeans that are very affordable.

The Power of Accessories

We do not need to have a lot of clothes in our wardrobe just to flash a different look every time we go out of our houses. All we need to do is to buy neutral coloured clothes and heaps of accessories. Investing in accessories is much cheaper than buying lots of new clothes. Accessories can totally change the look and style of your clothes…transforming them into another kind of style that you never thought was even possible before. Accessories are designed to spice up a woman’s look, effectively making her come across as classy and sophisticated. Accessorizing is actually a cost-effective way of making sure that a woman does not grow sick and tired of her wardrobe because it’s just as good as buying new outfits.

Change Your Hairstyle

Your hair is your crowning glory…it can make or break you. So, if you want to look fashionably hot without going bankrupt, then, you need to do something with our hairstyle. A different kind of hair colour or style can instantly make a fashion statement. Also, do not underestimate what hair accessories can do. If applied correctly to your hair, they can make you look a million bucks.

Meet The Woman Behind The Latest Issue Of Sassy & Co Magazine: The Fashionably Beautiful Kaila Methven

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Photo Credit: Tony Duran

Kaila Methven is the brains behind possibly the world’s most expensive lingerie label, and she’s not only successful she’s also drop-dead gorgeous.

At just 16 years old, Kaila interned at her first Paris Fashion Show and went on to earn a Master’s Degree from the International Fashion Academy – Paris. She completed advanced training at Polymodo in Florence.

Kaila has so far been featured in Harper’s Bazaar, Elle, and Maxim and she has dressed some of today’s sexiest stars including the likes of Demi Lovato, Katherine McPhee, The Kardashians, and more. Kaila has just released her new vivacious, ultra sexy lingerie and intimate apparel line called “Lady Methven” and it was created for the everyday woman. Combining childlike innocence, erotic playfulness, and female power, Kaila dares everyone to fall in love again. Sassy & Co Magazine recently sat down with Kaila to find out more about the luxury lingerie brand the whole world is currently gushing about and here’s what went down.

1. What sparked your interest in fashion?

I’ve always been creative since I was a little girl. After interning at Dior fashion shows, I learned a lot and I knew eventually that I was meant to be Madame Methven – the sexiest lingerie designer of all time.

2. What made you take fashion more seriously and make a career out of it?

Looking at other designers like Donatella Versace and interning for Vogue, Christian Louboutin, John Charles, and John Gilliano…they all inspired me to start my own company but with a Madame Methven twist.

3. How has your work evolved since you began your own label?

My fashion has evolved as I’ve evolved in other projects, such as the EDM world. I was inspired to bring my lingerie side to enhance festival wear, seeing as festival wear doesn’t have much more than nipple pasties. As more projects and collaborations started, I learned more and pushed myself harder.

4. Are there any types of clothing that you avoid wearing?

Anything that isn’t black or gold I won’t wear, I stand by my brand. I feel that as a CEO I need to always represent my brand and look professional. I do love wearing my Disney shirts at home and occasionally for running my errands.

5. How is your work received internationally?

I have a wonderful team that helps me with generating press on various fashion outlets around the world. I feel very blessed to have this but I feel most blessed by God for letting me be known worldwide and enabling me to attend to many people all over the world as possible with my Plur Association and my Madame Methven line.

6. How do influences from outside of LA find their way into your work?

Mostly social media, Instagram, and Facebook. There are so many more opportunities out there and during this pandemic, there seem to be a lot more resources and inspirations out there to find more about.

7. What are you fascinated by at the moment and how does it feed into your work?

Sage and incense always stay lit inside my house because it keeps my mind at ease so I can concentrate more. It gives me positive energy so I can continue to be inspired to create more projects.

8. What is the biggest lesson that you have learned since you started your company?

You must sacrifice some things in life in order to be successful. Strive in what you believe in and believe in what you do.

9. What is your current fashion obsession?

Some lace pajamas, because of the pandemic it’s what I always wear. They are quite comfortable and they can actually make you feel sexy – since bikinis haven’t been really fashionable lately due to COVID-19 anyway. I’ve never worn pajamas more then I have in the past 3 months and I wear them in the morning, afternoon, and night time.

10. How do you think lingerie is dictating fashion trends for 2020?

Lingerie has been a growing trend for the past couple of years. Since brand ambassadors of various lingerie companies have also helped with the recognition of lingerie as part of society, it helps bring more awareness. You can see a change when it comes to empowering women to feel sexy and be women again.

11. Can you give some tips to men who are looking to purchase lingerie?

To the men out there who want to purchase lingerie, try to put yourself in a woman’s Christian Louboutin shoes, then ask yourself; “what would I look sexy in?” And then visit my website: www.madamemethven.com.

Otherwise, all women love black because you can never go wrong or get dontell or lace, women love expensive lingerie like mine with custom made rubies pearls and diamonds.

12. What advice would you give to young designers?

Get ready to enter the battlefield because you’re going to have 100 doors close on you! But you should never stop knocking on doors because one day one of those doors will open and then it will really be the fight of your life. You will eventually create some magic but it’s going to be a very long journey. Sometimes you would want to cry and just stop, but Couture fashion is one of the hardest careers out there to get into. You can always reach me by dialing 1(833)MadameM.

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Meet The 11 Incredible Designers Who Showcased At The First Ever Sassy & Co Fashion Extravaganza

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The first-ever Sassy & Co fashion show showcased and unified the people, style, and talent of emerging fashion designers down under.

The mission of the Sassy & Co brand has always been to make its mark on the Australian fashion scene, and beyond.

Sassy & Co is a fashion platform launched to give a face and a voice to the culture, designers, and budding entrepreneurs down under. It acts as the fashion-forward leader in the latest emerging styles and fashion designers and it also promotes the importance of community, ambition, and growth. Meet the 11 talented fashion designers who showcased at the 2019 Sassy & Co fashion show:

Armando Clothing

Photo Credit: Raymond Bartholomeusz

Armando’s mission is to build a strong sense of purpose, empowering men’s freedom to choose what they wear without being scared and judge.

GTAB

S8 OUTA BANX is a hip hop, RnB, streetwear collection based on the rapper movement of the 1970s. A time where a music revolution was occurring underground in the Bronx of New York. A time where the youth were craving a way to voice their stories and let the world know their struggles.

The collection has an influence in voicing the stories of youth from 2200, a western suburb of Sydney. Its underlying messages speaks out about domestic violence, drug abuse, homelessness, racial profiling, and racism. It hits close to home with each passing design.

The fabrics are heavy on denim and print. The prints have lyrics of the designer’s rap album which will debut on the runway during fashion week.

In regards to the pattern making, it is created in a way these clothes could almost substitute as a sleeping bag for the homeless youth.

Lakshmi Bee

Photo Credit: Dave Choo

Fast fashion is still one of the world’s largest polluters shortly after the oil industry, with disastrous effects on the planet and people involved. It’s a global-scale problem from the production of fabric to the finished garment.

Yes, it is a massive issue to fix, but as always, great change begins with simple steps.

Lakshmi Bee wants to share simple ideas that you and I can take to help combat this issue, beginning with your own wardrobes.

Lakshmi Bee is made up of a mother and daughter team (Lakshmi and Susan Gowda) and they’re on a mission to help heal the world and people through fashion recreation.

Trendy B

Trendy B’s goal is to put the “fun” in functional fashion. They know that looking stylish can make your whole day better; that’s why they’re committed to being your source for the newest trends. They design clothing you love so you can focus on looking great!

Lisa Swinbanks

“Made in Australia with love; Inspired by English Classical Literature and Japanese Art.”

Growing up in Tokyo with a Japanese mother and an English father, Lisa Swinbanks’ designs stems from both her roots.

After graduating in Applied Fashion Design and Technology at Ultimo TAFE in November 2015, Lisa Swinbanks began selling her designs at Manly, Kirribilli and Mosman markets.

Her designs are classic, simple and sweet. Using monochrome tones, she combines feminine elegance with a flirtatious twist.

Fabrics are sourced locally and in her home country, Japan.

Lanikai the Label

Founded by Claire Vella, Lanikai the label is an Eco-sustainable swimwear brand based in Sydney and Bali.

The label was born with a mission; To create responsible swimwear without compromising quality, style, and functionality.

With ethical and sustainable values as the core of their brand, their philosophy intends to lessen our environmental footprint by creating responsible fashion that makes a positive impact on the planet.

Leatheron

Photo Credit: Raymond Bartholomeusz

In the year of 1997 Tommy Ge, the founder of Leatheron started with a creation at the very tender age of 12 years old, where he had designed his first-ever cream leather jacket. Realizing at a young age what his calling was, Tommy Ge started his career in Retail world, throughout many years in Retail from managing several big brand names, Tommy Ge realized that he wanted to develop a garment which was ‘Timeless, Genuine, and Unique.’

Inspired by a Hong Kong trip, Leatheron was soon to no longer be a dream but a reality. Throughout the journey, it became a sudden realization that fashion was a destination, a lifestyle that’s always on the go.

Leatheron is for the career-driven woman who works hard, but plays harder in style with poise, working the look from enjoying a latte by day and sipping a cocktail by night. The fashionista who knows how to live life to the fullest.

Leatheron is for the man, who works hard to get the job done, he’s career-focused yet enjoys the essence of fashion. The Leatheron man appreciates quality over quantity, ready to wine and dine his lady in style, he’ll dress to impress.

Leatheron trades at Paddington Markets and The Rocks Markets on Saturdays, Bondi Markets and The Rocks Markets on Sundays.

KARIMADON

KARIMADON is an exciting and dynamic fashion brand of ready-to-wear women’s apparel that range from classic and fashionable gowns and dresses to trendy casual and workwear pieces at affordable price points. The brand is well known for its couture quality special occasion dresses and gowns.

It was established in 1980 and is owned and managed by a family Corporation. To date, KARIMADON has 17 stand-alone stores and 4 outlets found inside major malls of the country.

KARIMADON provides a woman her clothing needs for her various stages and requirements in life. From her Debut to her Prom needs, her Work Wear to her Party clothes and eventually for her Wedding gowns and dresses.

The brand makes sure that all women can depend on KARIMADON to make them feel special, stylish and beautiful wherever they go.

Dolly

Dolly offers stunning dresses for women of all ages. Their dresses are in line with the latest fashion trends in Pakistan & India.

OOGII

OOGII is an International journalist, News Anchor, and designer whose Sydney brand creates glamorous and comfortable shoes, exquisite handbags and custom designs worn worldwide!

La Koi Swimwear

Influenced by the European luxury lifestyle. Sleek sensuality and soft sophistication are showcased in the stunning swim designs from Australia.

This exclusive swimwear combines function, style, and comfort in a luxurious fashion.

La Koi swimwear made for a sophisticated and confident woman, who cares about quality and style. LaKoi Swimwear is defined by exquisite details and collection is tailored in Australia using fine quality Italian fabrics.

The idea for the brand name came from Chinese culture. A legend of the Dragon Gate in which a Koi fish swam upstream, through waterfalls and other obstacles to reach the top of the mountain. The legend says that when the koi finally reached the top, it became a dragon, one of the most auspicious creatures in Chinese culture.

Like The Koi Fish, a daunting journey but rewarding none the less.